How Mudsharks Coffee Bar master their social media strategy – with some help from Hookle

Background

Mudsharks Coffee Bar is located in the heart of Downtown Courtenay British Colombia, Canada. They believe in Fresh Food, Premium Coffee, and Good Times. Thus, all baking and food are homemade right in their kitchen with lots of Gluten Free and Vegan options. They serve all-day breakfast, lunch, eats, and treats.

Darryl Kotyk is an entrepreneur and proud owner of the coffee bar. He never liked working for others, so he ended up purchasing the coffee bar for himself. He's been in the foodservice industry for a long time and as an entrepreneur since 2011. However, he is not running the business only by himself but as a team, which is one of the key factors for their success.

Mudsharks team

“There aren't any big challenges, just little ones in the bar”, Darryl comments, and continues: “Consistently stocking fresh products and keeping our high level of customer service are probably the most frequent challenges”. On a normal business day, he takes care of all the behind-the-scenes things like marketing, purchasing, payroll, HR, and planning. His days are all pretty much the same; constantly promoting the business online, making orders, or picking something up.

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Social media plays important part in their marketing

Daily Mudsharks use Instagram and Facebook. Next, they will set up Twitter for their business as a new social media channel followed by YouTube. Bar crew posts daily on Instagram and Facebook with most days having several posts.

Social Media Marketing is their biggest area of marketing by far. They feel that the best marketing comes from advertising where there is underpriced attention. Right now, that is social media. The only challenge with social media marketing they find is to be aware of the price per reach and to know what type of advertising grabs the customers' attention.

Social Media Marketing is their biggest area of marketing by far.

The coffee bar is aware of the importance of Google My Business too and they feel that the Google My Business profile provides great information for the customers. Coffee Bar has created their web pages with Google’s website builder and utilizes that when promoting the business on Google’s platforms. “It's easy to use and of course it works better with Google search as well”, says Darryl.

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Mudsharks Instagram update

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Mudsharks Facebook update

Scheduling saves time and is the most useful feature in Hookle

Currently, Mudsharks has Instagram and Facebook connected to Hookle. Darryl likes using Hookle to schedule posts since he doesn’t have time to do it manually during the busy day. Hookle is a great tool for assisting with our social media marketing strategy. It's super easy to use and reliable.

Hookle is a great tool for assisting with our social media marketing strategy. It's super easy to use and reliable.

We use Hookle to plan our postings to match the time of the day. For example, scheduling breakfast type posts early in the morning.

Customize post to different social media platforms

Darryl’s advice to other entrepreneurs is: “Treat each social platform differently. Be sure to match the post type and wording to the platform you are using”. According to Darryl, too many people cross post the exact same thing on all platforms, and in his opinion, this is a big mistake. Using Hookle can help people target the right post to the right platform.

For fresh food and premium coffee in Courtenay Canada, visit mudsharkscoffee.com.