10 Engaging Ideas for What to Post on LinkedIn
Updated: Nov 14, 2023
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Which social media platform should I be active on to sell my small business? It is one of the most frequent queries from small business owners. Unfortunately, the solution is not straightforward.
Why? Because a variety of things play a role:
Who is your target audience? How old are they?
Are you a business-to-business or business-to-consumer company?
What kind of business do you have?
Are you producing unique content - especially content for LinkedIn?
What amount of time can you commit to social media? LinkedIn is fantastic for entrepreneurs with limited time and is generally accepted.
This article pinpoints LinkedIn benefits and shares 10 LinkedIn content ideas for small businesses.
Why Use LinkedIn?
Photo by Greg Bulla on Unsplash
LinkedIn is the largest professional network. It has over 950 million members in more than 200 countries. In contrast to other social media networks, its exclusive focus is on fostering professional and business contacts.
LinkedIn exclusive focus is on fostering professional and business contacts
That information alone is quite valuable if you are a B2B (business-to-business) company wanting to locate qualified prospects and connections for your product or service.
In LinkedIn entrepreneurs can broaden their audience, boost interaction, and generate more leads.
If you're interested in business and wish to connect through content creation, LinkedIn is the ideal platform. For instance, 89% of B2B marketers utilize LinkedIn to publish content to their target audience, making it the most popular channel.
If you're interested in business and wish to connect through content creation, LinkedIn is the ideal platform
And, 66% of B2C marketers publish content on LinkedIn. You can post content to the platform as a "post" or on LinkedIn news feeds. LinkedIn claims that news feed content performs significantly better than job postings (by 15x). In addition to posting on news feeds, you can also consider leveraging newer features like LinkedIn Stories.
What to post on LinkedIn?
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So what do small businesses typically post on Linkedin? What should I post on linkedIn? Or where to get content ideas for LinkedIn?
Small businesses can provide information about their firm in the news stream. They can share articles, product announcements, industry-related data, and corporate updates.
Utilizing LinkedIn's publishing platform is another choice for producing articles there. Like your website blog, you may generate fresh content on this platform or repurpose existing content for sharing across the LinkedIn network.
You can reach more people outside your current LinkedIn network by using relative tags and hashtags to aid your search. There are 467 million end users and company pages on LinkedIn.
It is typically advised to post on LinkedIn at least once daily and no more than five times weekly.
10 LinkedIn Post Ideas
We have gathered here some great ideas on what you can publish on LinkedIn with relevant examples.
1. Multi-image and video posting
Although creating a video may take more time than writing a text piece, it is worthwhile. According to LinkedIn, video is 5x more likely than other types of content to start a conversation.
With multi-images, you can easily create a behind-the-scenes story with a picture carousel, e.g. about the manufacturing process or product launch.
Read also our tips for multi-image posting and video marketing.
2. Share a tip
Small Business Saturday UK has implemented this idea by sharing tips every Thursday for small businesses. Sharing interesting content regularly every week - that's a great idea!
Tips are one of the best ideas that work on LinkedIn, especially if you’re looking to get engagement.
Share a tip or an idea that will be useful for your audience
There are most probably people from your industry, fellow entrepreneurs, or somebody else who might be looking for something just like that.
So, share a tip or an idea that will be useful for your audience.
3. Feature an upcoming event
This is a great way to get engagement - and encourage your audience to come to the event.
And it works even better if you link the post to the relevant site where your audience can find detailed information about the event.
4. Write about a personal experience
Photo by Xoliswa Moraka on LinkedIn
Above is a great example by Xoliswa. She shares her experience and interesting findings related to it. If you think you can inspire others, try writing about your personal experience that others can relate to.
Actually, this is one of the best LinkedIn content ideas you can share on the platform because your experiences belong only to you. This makes them truly unique!
5. Share an interesting stat
Everyone loves a good statistic that wakes you up to take notes.
Share an interesting stat relevant to your industry with your audience. This will most likely help start a conversation.
Remember to share a real, insightful stat to make it stand out!
6. Share snippets of communication
Photo by John Holland-Kaye on LinkedIn
Communication extracts are an excellent approach to personalize your brand and sneak in an opportunity to display happy clients or coworkers raving about your business.
7. Create a poll
Creating a poll is one of the newest ways to engage your audience on LinkedIn. Just start a post and select STATS icon to create a poll in the compose view.
People usually love interesting questions. Thus, it's an easy way to get engagement even from those who normally don't comment on posts.
Poll is an easy way to get engagement even from those who normally don't comment on posts
Create a poll, remember to add relevant hashtags, and make sure to interact with your audience along the way, by liking and replying to comments.
Once again, keep it simple and clear. For example, Do you want to get more followers on LinkedIn? Yes / No
8. Appreciate something
Photo by Hetty Easter on LinkedIn
Wow, what a piece of art! And what an appreciation of nature, emotions, weather, and even trail makers. The credit for this awesome example goes to the fine artist Hetty Easter.
This is definitely something that everyone loves to see and hear. Appreciation might bring you tons of engagement when done right.
Appreciation is definitely something that everyone loves to see and hear
It can surely be related to your business, too. But appreciating something not related to your business might bring you way more attention.
For example, share a post with your appreciation comments that is having the same values with you. Or share a picture you took of something amazing with your appreciated comments.
Remember to use hashtags relevant to what you appreciated to get even more attention to your post.
9. Celebrate
Celebrate a professional achievement. This should be an easy one for any business.
Thinking of achievement, we tend to imagine something out of the ordinary, like exceeding targets, scoring a big sale, or delivering a project milestone. For sure this is great too!
But other smaller behaviors deserve recognition as well. For example, great customer feedback, learning a new skill, or supporting new recruits. Even something as simple as well done routine work can be worthy of celebration.
10. Praise your audience
Describe why you think your audience is fantastic and enjoy working with them.
Praising valued customership or customer success stories are always a safe bet. But why not make a post as simple as thanking the valued customers you currently have?
💡 Bonus tip: save time by scheduling your posts
The above 10 LinkedIn content ideas can generate engagement, make your brand stand out, and attract more clients.
But wouldn't it be nice to get a batch of updates all squared away at once, so you don't have to think about them again, right?
Well, you can schedule posts on your company's LinkedIn Page with help from third-party social media scheduler tools, such as Hookle, that integrate with LinkedIn Pages smoothly. Social media scheduling tools not only save time by allowing you to publish across multiple platforms simultaneously but also help maintain a consistent posting schedule. This consistency ensures thorough coverage and minimizes the risk of overlooking important updates in the daily shuffle of tasks.
The advantages of planning posts for your LinkedIn Page:
Publish to all platforms simultaneously. With scheduler tools you save time as you can publish to all your social channels in one go.
You can consistently use the same cadence. Making several posts in advance makes it simpler to ensure you have thorough coverage of the upcoming week or weeks.
Reducing slip ups and crosses. In a busy team, it's too common for a task like publishing on LinkedIn to be lost in the daily shuffle. Utilizing a scheduling tool to secure your updates eliminates the risk.
These people may focus on other things, including assessing outcomes and improving future content, when you efficiently schedule a batch in one go.
Couple these posts with a social media scheduler tool that can streamline your scheduling - not only on LinkedIn but on your other social channels too.
Download and get started with your Hookle App today to see how it works.
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