10 Instagram Threads Ideas: What to Post on Threads to Get Views
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Bonus Tip 💡: Ease Your Workload by Using Scheduler Apps
Instagram Threads is rapidly becoming a valuable platform for small business owners looking to expand their reach and engage with customers in a more direct, conversational way. Whether you're a solopreneur or a growing brand, this platform offers a unique opportunity to share updates, insights, and more in a way that's authentic and engaging.
Threads is rapidly becoming a valuable platform for small business owners looking to expand their reach and engage with customers
If you're wondering how to grab attention and boost views on Threads, you're in the right place. In this guide, we’ll explore a bunch of creative ideas tailored specifically for small business owners. These ideas are designed to help you stand out from the crowd, connect with your audience, and ultimately increase your visibility on this dynamic platform.
Ready to grow your business on Threads? Let’s dive in!
What is Instagram Threads?
Instagram Threads is a text-based social media app where users can share and engage in public conversations. Launched by Instagram, it has more than 300 million active monthly users as of 2024. You can post threads, follow profiles, and reply with text, images, videos, and links. Followers can interact by liking, sharing, and quoting your posts.
Available to Instagram users, Threads is essentially a text-focused extension of Instagram, similar to X (formerly Twitter), but integrated within the Instagram ecosystem. It's governed by Instagram's Terms of Use and Community Guidelines under Meta.
1. Behind-the-Scenes Stories
Post by raw.flow.jewelry on Threads
Above is a great example from Raw Flow Jewelry shows how a simple behind-the-scenes post on Threads can drive engagement through a product presentation.
Give a sneak peek into your day-to-day operations or the process behind your products
Give your audience a sneak peek into your day-to-day operations or the creative process behind your products or services. People love to see the “real” side of brands and creators, making behind-the-scenes posts a fantastic way to build trust and engagement.
2. Educational Content
Post by Threads on Threads
Above, the Threads team shared an educational post featuring 5 tips to help users grow their audience on the platform.
Share quick tips, how-tos, or bite-sized facts relevant to your niche
Share quick tips, how-tos, or bite-sized facts relevant to your niche. Educational content positions you as an authority and keeps your followers coming back for more.
3. Inspirational Quotes
Post by facelesstrategiy on Threads
Motivational quotes resonate deeply with audiences, inspiring engagement and connection. Great example above - facelessstrategy, a digital creator, shared the quote "Dream big, start small," sparking inspiration and interaction with followers.
4. Personal Stories
Post by themoodywriter_ on Threads
An excellent example is The Moody Writer, a book author, sharing her journey to success through writing, as shown above. Authenticity sells - sharing personal anecdotes or experiences helps build a deeper connection with your audience.
Another great example could be: "Starting my small business was the scariest yet most rewarding decision I’ve ever made. Here’s what I learned along the way...".
5. Trending Topics
Photo by Instagram Threads
Threads announced the Trending Now feature in March 2024 to help you discover timely topics others are discussing.
Staying updated on trending hashtags and current events can help you join relevant conversations, increasing your engagement and authenticity, especially in your area. Posts tied to trending topics are more likely to get noticed and shared.
A great simple example could be: "What are your thoughts on [current trend]? Let’s discuss 👇."
6. Polls and Questions
Post by myhomee.my on Threads
As seen above, myhomee.my, an entrepreneur bringing home decor inspirations, did this effectively by sharing a simple question - coffee or tea - along with delicious pictures of breakfast with tea and coffee.
Engage your audience by asking open-ended questions or conducting quick polls
Engage your audience by asking open-ended questions or conducting quick polls. These posts invite interaction and boost engagement metrics.
7. Memes and Humor
Post by michelles_nailstudio on Threads
A touch of humor can go a long way in making your content relatable and shareable. Just ensure the humor aligns with your brand’s voice.
A great example is Michelle's Nailstudio, shown above, where she shared a humorous post that truly aligns with her brand.
8. Announcements and Updates
Post by Hookle on Threads
Hookle, a social media management app for small business owners, does this well by uploading a video showcasing the new "Generate Social Post from Image" feature, as seen above.
Keep your audience informed about product launches, events, or upcoming projects to build anticipation. Another great example could be: "Something exciting is coming your way! Stay tuned for the big reveal this Friday 🚀".
9. Seasonal and Holiday Content
Post by nailsxmavis on Threads
A great example above is the nail studio from Canada, which posted a Happy New Year message with pictures of themed nails that are authentically tied to their business without being too sales-driven.
Capitalize on seasonal trends or holidays to create timely and relevant content
Capitalize on seasonal trends or holidays to create timely and relevant content. These posts often perform well due to their relatability.
10. Tutorials and How-To Guides
Post by the90dayrebrand on Threads
A great example above is The author of The 90 Day Rebrand, @the90dayrebrand, who shared a step-by-step guide using a carousel post. Each picture listed one step, with the last one directing followers to her publication for the complete set. Smart and engaging.
Sharing step-by-step tutorials or how-to guides is a great way to provide value to your audience
Sharing step-by-step tutorials or how-to guides on Threads is a great way to provide value to your audience. These posts educate your followers, showcase your expertise, and solve problems they may face. Whether it’s a quick tip or an in-depth guide, this content encourages engagement and builds trust.
Ease Your Workload by Using Scheduler Apps
Managing multiple social media platforms, including Instagram Threads, can be time-consuming. That’s where social media scheduling apps such as Hookle come in handy. Scheduler apps allow you to plan, draft, and post content in advance, ensuring consistent engagement without the stress.
Hookle is an AI-powered app designed to simplify social media management for small business owners and entrepreneurs. With features like smart content suggestions, daily post ideas, and advanced scheduling capabilities, Hookle helps you save time and focus on what matters most - growing your brand.
Don’t just take our word for it - try Hookle for free and simplify your Instagram Threads management today!
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