10 Killer Ideas for What to Post on Facebook
Updated: Nov 25, 2022
10 Killer Facebook Post Ideas
As a small business owner, you constantly have to fight for your target audience’s attention — especially on Facebook. Between viral videos and updates from old classmates, Facebook users are inundated with content.
While some posts get likes and comments, others get ignored. So, your Facebook posts must be interesting enough to stop your audience from scrolling.
The more your followers enjoy your posts, the more they will engage with them. This triggers the Facebook algorithm to show your posts to more of your followers.
The more your followers enjoy your posts, the more they will engage with them. This triggers the Facebook algorithm to show your posts to more of your followers.
Getting in the good graces of the Facebook algorithm can be tricky, but it’s not impossible.
Today, we go over ten ways to ignite your Facebook engagement. We will also show you a few examples from other small businesses.
1. Highlight Your Customer
A mistake many small businesses make is centering their entire social media on their business. While promotional posts may help boost sales, but don’t forget about the customer.
You can keep your audience engaged by encouraging them to share their experience with your brand.
Posting about how customers enjoy your products or service helps build trust with your audience. And the more your audience trusts you, the more they will engage and interact with future posts.
As a side note for beginners: If you come across a question what is boost post in Facebook, it means a post that you have published and then promoting it to a larger audience by paying of the promotion on the Facebook platform. However, this is different than promotional posts that we are talking about here which are organic and published for free.
2. Go Behind the Scenes
People like to see not-so-perfect content every once and a while. Behind-the-scenes content shows your audience the process to create the brand they love so much. Your followers want to see things like your team and the everyday workings of your business.
It’s important to showcase behind-the-scenes content on your Facebook because it gives you a chance to connect with your customers on a personal level. This type of content makes your brand seem more relatable and approachable.
Behind-the-scenes posts not only build bonds with your customers, but it establishes your brand as trustworthy.
Here is another example from Callestick Farm Ice Cream. In this post, they’re sharing a behind-the-scenes look at how their dairy cows’ health is maintained through TB testing.
3. Talk About Trending Topics
Another way to increase your reach and engagement is to post about current topics. Doing this boosts the chances of your content popping up in people’s feeds. It also increases the chances of getting comments and shares.
One way you can do this is by jumping on the bandwagon and posting viral memes. You can even create your own memes that are relevant to your brand.
Staying on top of trends allows you to create content that your audience will love.
4. Ask for Feedback and Input
Your audience wants to be involved in your brand. And asking for their feedback is a great way to give them a voice. Collecting input helps your business to support a customer-first approach — which boosts custom interaction with your brand.
Research even shows that the voice of the customer is powerful. A 2019 study found that gathering input from customers creates brand loyalty and builds relationships.
You can post questions about products and ask customers what they think. Your customers will be more than willing to give their opinion.
You can post questions about products and ask customers what they think. Your customers will be more than willing to give their opinion.
Another way you can get feedback is by using a tool called a Facebook post autoresponder.
This is a chatbot that sends a direct message to anyone who comments on your post. You can set the autoresponder to ask your followers for feedback.
Sending your audience a direct message inviting them to submit feedback, is a great way to personally connect with your customers.
In this example, Stan’s Donuts asks fan which location is they preferred. This allows customers to voice their opinion and helps gauge how they can improve their other shop locations.
5. Post High-Quality Product Photos
Obviously, you should post product photos on your Facebook. But the quality of photos you post matters.
Think of how you can display your products in creative and visually appealing ways. Experiment with various flat lays and themes.
The more enticing and beautiful your product photos are, the more your followers will share and comment. You can also post multiple photos in one post.
6. Post Branded Graphics
Branded graphics feature your business’s logo and color scheme. We love these types of posts because they’re versatile. You can share motivational quotes, sayings, and tips using various branded graphics.
The more visually appealing your graphics are, the more chances your audience will interact with them. So, experiment and find out what style of graphic gets the most engagement.
Below is an example from Callestick Farm Ice Cream. This post used a branded graphic promoting a contest that allows customers to craft a unique ice cream flavor.
7. Tell a Story
Telling stories allows you to get personal with your followers. It’s the perfect outlet to express the challenges you face as a small business owner and give advice on how to overcome those challenges.
You can also use Facebook Milestones to highlight monumental events in the evolution of your business. Facebook Milestones also gives the opportunity to tell a story about how your business got started.
Showing that there’s a human behind your brand, encourages people to engage with your posts.
Here is an example of storytelling from Muddy Mail Room. In this post, the founders share a story about what inspired them to start their business.
8. Post Videos
Nothing grabs people’s attention more than video — and that’s according to science.
Our eyes are more attracted to movement. So, naturally, we prefer videos over text and images. Also, our brains process visuals faster than text. About 80 percent of information transmitted to the brain is visual.
When you include videos on your social media posts, your engagement levels skyrocket.
When you include videos on your social media posts, your engagement levels skyrocket. In fact, posts with videos get 1,200 percent more shares than text and images combined.
You don’t need a professional production team to create shareable and enjoyable videos. A basic stop motion video or Boomerang is enough to engage your audience.
9. Share a Blog Post
Have business blog posts? Share them on Facebook. Posting a link to your blog post is a surefire way to get your audience to visit your website.
To motivate people to click your blog post, give a quick preview in the caption. Communicate what your audience will get from the post. Be sure to include a catchy headline and an eye-catching image.
In the example below, Rev Local informs their audience about a blog post and includes a graphic that gives a sneak peek into their followers will learn in the blog entry.
10. Host a Contest or Giveaway
Who doesn’t love free merchandise? There’s no better way to grab people’s attention than with a giveaway. Posting about a giveaway is guaranteed to supercharge your reach, brand awareness, engagement, and followers.
The key to hosting a successful giveaway is to keep it relevant to your brand. For example, if you run a pizza business, you might want to select a niche prize, like a free pizza.
Below is another example from Stan’s Donuts. In this post, they’re promoting a contest that gives customers the chance to win free donuts and coffee for life.
💡 Bonus Tip: Amplify Facebook Engagement With Scheduling Apps
Want to get started with these incredible Facebook content ideas?
Make it even more efficient with scheduling tools, such as Hookle. Start scheduling and planning content easily, not only to Facebook but also to all your social networks at the same time!
Download and get started with your Hookle App today to see how it works.
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