10 Pros and Cons of AI-Generated Content In Social Media
Updated: Sep 19, 2023
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Small businesses are increasingly benefiting from AI (artificial intelligence) tools such as ChatGPT to generate any content or Hookle to generate engaging social posts.
You may have heard about AI content generators and how they can help entrepreneurs produce social media posts. In this article, we discuss the advantages and disadvantages of using AI in social media content generation.
What are AI content generators?
AI has been around for years. When your streaming platform tells you about movies and shows that you might like, it’s AI at work. When an online store recommends a product based on your previous purchases, that again, is due to AI.
AI content generators use artificial intelligence to automatically generate written content. Along with text, some tools can even create images according to specific requirements. How do they do it? By going through enormous amounts of online documents such as reports, articles, and other available data within seconds.
AI content generators use artificial intelligence to automatically generate written content
The language AI produces is grammatically correct, and it uses existing content to learn how to create new content. AI is constantly learning through new data and decision-making algorithms to create more desired output.
What is AI-generated content?
AI-generated content is produced by algorithms, not humans. It relies on AI's capacity to understand human intent from search queries, extracting and transforming knowledge into engaging content or social media posts. This process seamlessly combines technology and creativity to deliver content that is customized and timely.
10 Pros and Cons of AI-Generated content in social media
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Why do entrepreneurs and small businesses seek AI content generators? They do so because these tools offer a range of benefits, allowing you to create engaging social posts within seconds. However, while it might appear to be the perfect solution for your marketing strategy, it's important to understand the advantages and disadvantages of using AI generators.
1. Save Time and Effort
AI delivers rapid results for content creation, whether the topic is simple or complex. Human writers, even at their most efficient, can spend hours crafting quality blog posts or marketing materials. In contrast, the average AI tool can generate similar content in seconds.
2. Cost-Effective
If it’s regular and standardized content, an AI content generator can save you money. For example, let’s say that you’re a vacuum dealer and want social media posts with product descriptions. Instead of merely listing out the features as bullet points, you can use an AI content generator to create a product description. You don’t have to pay a copywriter or get someone else to check the copy. You can quickly get the content and use it in your digital marketing.
3. Better SEO and Hashtags
In the realm of digital marketing, AI generators are the secret to boosting your SEO and hashtag strategies. AI swiftly identifies trending keywords and optimizes content for search engines, improving rankings and adaptability to algorithm changes. Additionally, AI analyzes content context to suggest relevant, engaging hashtags based on trends and user behavior. Combining AI-generated content with optimized hashtags results in high-ranking, audience-engaging content.
4. Avoid Writer's Block
Automatic content creation also means you don't run out of ideas and can quickly create large volumes of content. You don’t have to brief a team and then wait for their first draft, review the text, and ask for changes.
If you’re an accounting firm and want to share Facebook or LinkedIn posts about tax-saving tactics, it would usually take you time to get the content. With an AI content generator, you only have to ask the right query. You will immediately get a social media post with all the relevant points that you can share right away.
5. Keep Channels Active
To effortlessly maintain an active presence on your social channels, make use of AI content generators and scheduling apps. With Hookle, you get both of these valuable features.
To maintain an active presence on your social channels, make use of AI content generators and scheduling apps
These applications can consistently generate content, including engaging posts and relevant articles tailored to your audience's interests. By automating content creation and publishing, AI ensures a dependable online presence, even during hectic periods.
This not only keeps your followers engaged but also frees up valuable time for strategic planning and interaction, ultimately enhancing your social media impact!
6. Plagiarism Worries
Plagiarism worries can arise when employing AI generators. These tools generate content quickly, but there's a risk of unintentional plagiarism if the AI pulls too heavily from existing sources. Especially when originality is desired, it's good practice to review and edit AI generated content to add a human touch to the message. Maintaining a balance between automation and human oversight is important when using AI content generators.
7. Google Devaluation
Google devaluation refers to the potential lowering of search engine rankings for unoriginal or low-quality content. While AI can create content efficiently, if it lacks originality and relevance, or fails to meet quality standards, Google may devalue it. This means it could rank lower in search results, reducing its visibility and effectiveness. Again, reviewing the content for quality, relevance, and uniqueness is useful to prevent Google devaluation when utilizing AI generators for SEO purposes.
8. Content Quality
While AI-generators can swiftly generate content, there's a small risk of factual inaccuracies, incoherence, or poor writing quality. Human oversight is crucial to ensure the information is accurate, the writing is clear and coherent, and the content aligns with brand standards. Balancing speed and automation with content quality and accuracy is essential to mitigate these concerns.
9. Human Vetting
Human vetting in the context of AI-generators involves the manual review and editing of content generated by AI tools. It ensures the content meets quality standards, is factually accurate, and aligns with brand guidelines. As said above, for most purposes a human touch is still needed to fine-tune and refine AI-generated content, maintaining its quality, relevance, and coherence before it's published or shared.
10. Language Barriers
Language and translation barriers in AI-generators refer to challenges related to linguistic accuracy and cultural nuances. While AI can assist in translation, it may not always capture the subtleties of language or context, leading to potential misinterpretations or awkward phrasings. Human intervention is often necessary to ensure that content is not only accurately translated but also culturally sensitive and contextually appropriate, particularly for international audiences.
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If you're in search of great AI practices, it's vital to recognize that AI stands as an unquestionably invaluable tool for effortlessly producing large amounts of diverse content. However, when it comes to generating relatable, inspiring, and imaginative social media text relevant to your unique brand, no tool available today can outperform the quality and creativity that humans bring to the table. That said, when used correctly, AI can greatly enhance the potential for human creativity.
Hookle can enhance your marketing efforts in a way you haven't seen before!
At Hookle, our mission is to simplify content generation, especially the creation of social media posts, with just a single click. If you're a small business owner or entrepreneur looking to lighten your social media workload, our AI-powered social media marketing app can enhance your marketing efforts in a way you haven't seen before!
But don't take our word for it—try it yourself. Download Hookle today and get started for free!
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