10 Social Media Posts to Try for Small Businesses
Updated: Feb 7, 2023
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Bonus tip 💡: Schedule These Social Media Post Ideas Today
Over half (54 percent) of consumers use social media to research new products. If your business doesn’t have a solid social media presence, you could miss out on a lot of online attention (and potential conversions).
Sharing new and unique content helps you build brand awareness, grow your audience, and increase revenue
Consistently sharing new and unique content on social media helps you build brand awareness, grow your audience, and increase revenue. However, coming up with ideas for social media posts can be difficult — especially when you factor in all the other work small business owners have to do to run their businesses.
If you need some inspiration to shake up your social media accounts, you’ve come to the right place. Here are ten social media posts for entrepreneurs and marketers to try.
1. #TransformationTuesday Posts
Photo by dbkhairstudio on Instagram
The Transformation Tuesday hashtag isn’t just for weight loss and makeover photos. You can use this popular post format to share any type of side-by-side images or transformation videos.
If you recently revamped your business’s website or redecorated your store, perhaps you can share a Transformation Tuesday video as part of the big reveal.
2. Ask Me Anything (AMA)
Photo by sugarpunchmarketing on Instagram
It’s easy to assume that your audience already knows everything about you and your business. That’s not necessarily true, though.
Remember that new people are joining you on social media every day.
Share regular Ask Me Anything (or AMA) posts and collect questions from your audience. Then, create a separate post or video answering them.
3. Ask Your Audience Questions
Photo by lindacreech_creechteamhomes on Instagram
On the flip side, you can also ask your social media audience questions.
Whether you post one question in your caption and ask them to answer in the comments or share a poll, these kinds of posts help you get to know your followers better.
You can then use this information to curate future content to better align with their interests and preferences.
4. Contest/Giveaway
Photo by greatlakeswellness on Instagram
Everybody loves a chance to win something — whether it’s a free product or a discount on a service.
Regular hosting contests or giveaways on social media can help you gain new followers, increase post engagement, and build brand awareness.
These results are especially likely if you encourage your audience to tag friends or share your post to enter the contest or be eligible for a giveaway.
5. Support for a Cause
Photo by ericbekkers on Instagram
According to 66 percent of consumers in the U.S., they’re more likely to support brands that align with their personal values.
Creating posts expressing your support for a particular cause can help you establish your values and gain more attention from shoppers who also believe in them.
6. Social Media Takeover
Photo by thedutchapple on Instagram
Don’t underestimate the power of letting someone else’s social media creativity influence your page.
Doing a social media takeover allows you to expand your audience
Doing a social media takeover (you post on someone else’s account for a day, and they do the same on yours) allows you to expand your audience. You also get a chance to share your brand with people who might not have known about you otherwise.
7. User-Generated Content
Photo by Samsung UK on Unsplash
User-generated content includes photos or videos shared by customers or clients that are relevant to your business. Perhaps they’ve tagged you in a photo of them using your product or a video of themselves receiving a service at your salon.
User-generated content helps you show appreciation to your followers
User-generated content helps you show appreciation to your followers and encourages others to create content on your behalf.
8. TikTok Challenges
Photo by Ivan Samkov
Regardless of your age or the type of business you run, you can benefit from joining TikTok challenges. Learn a new dance or try out a new video trend. It’s a great way to boost your profile’s relevance and get more people excited about checking out your brand.
9. How-Tos and Tutorials
Photo by intageeagency on Instagram
Lots of people use social media to learn new skills. Share how-to videos and tutorials explaining how to use your product, how to prepare a new recipe, etc. These posts help you provide value to your audience and establish yourself as a credible professional.
10. Behind-the-Scenes Content
Photo by sewimedia on Instagram
People want to know about the folks behind the brand — that’s why AMA posts are so popular.
Another way to give people a closer look at your business is to take them behind the scenes. Show them how you make products, for example, or introduce them to members of your team.
Schedule These Social Media Post Ideas Today
From a #TransformationTuesday post to a video highlighting what goes on behind the scenes at your business, there are lots of ways that you can mix up your social media content and get more online attention.
To make your social media marketing more efficient you can try scheduling your posts
To make your social media marketing more efficient you can try scheduling your posts. There are plenty of scheduling apps, such as Hookle, that help you automate publishing to all your social channels in one go.
Do you need more help managing your social media presence?
If so, Hookle is here for you. This simple social media scheduling app allows you to plan, schedule, and publish posts from one convenient place. Download your own Hookle app right away!
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