7 Social Media Post Ideas for Small Business Owners on Cyber Monday 2024
Updated: Nov 22
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Bonus Tip 💡: Schedule your posts for Cyber Monday Today!
Cyber Monday has become a crucial event for small businesses looking to boost their online sales. In 2023, consumers spent a staggering $12.42 billion online on Cyber Monday, according to Adobe Analytics, marking a 6.4% increase from the previous year.
Cyber Monday presents an enormous opportunity to capture the attention of shoppers and increase revenue
For small business owners, this presents an enormous opportunity to capture the attention of eager shoppers and increase revenue. However, standing out in the crowded digital landscape can be challenging. That’s why having a strategic social media plan is essential.
Here are actionable social media post ideas tailored for small business owners to help you make the most of Cyber Monday 2024.
1. Build Anticipation with Countdown Posts
Post by digitalpractice_hq on Instagram
Start your countdown a week or two before Cyber Monday to generate excitement, just like in our example above. Use eye-catching graphics with countdown numbers or clocks to convey urgency. Update the countdown daily and ask your followers what they’re planning to buy. This encourages engagement and keeps your brand top-of-mind.
Example: "The countdown begins! Just 3 days until our biggest Cyber Monday sale ever! What are you most excited to snag? 🎯 #CyberMondayCountdown #ShopSmall"
2. Tease Your Offers with Sneak Peek Videos
Video by klaiyihair_no1 on Instagram
Get your audience excited with sneak peek videos showcasing your upcoming Cyber Monday deals. These short, engaging clips give followers an exclusive look at what’s to come, creating buzz and anticipation. Use these videos to highlight your top products and offer a glimpse of the savings they can expect.
Create short, engaging videos showcasing your best-selling products or new arrivals that will be on sale. End the video with a strong call to action, like offering a discount code or encouraging followers to sign up for your newsletter. Post these videos on Instagram, Facebook, and TikTok to maximize reach.
Example: "🎥 Get an exclusive sneak peek at our Cyber Monday deals! Watch till the end for a special discount code. #SneakPeek #CyberMondayDeals"
3. Showcase Your Team with Behind-the-Scenes Content
Video by chloerose.design on Instagram
Give your audience a behind-the-scenes look at how your team is preparing for Cyber Monday. Sharing these insider glimpses humanizes your brand and builds a personal connection with your followers. Show your team in action, from setting up promotions to packing orders, to create a sense of excitement and authenticity around your Cyber Monday efforts.
Example: "Ever wonder how we prepare for Cyber Monday? Here’s a behind-the-scenes look at our team in action! #SmallBizLove #CyberMondayPrep"
4. Create Urgency with Flash Sale Announcements
Video by quesoamigos_com on TikTok
Flash sales create a sense of urgency that drives immediate action. Announce these short-term deals on your social media platforms, and use bold visuals to grab attention. Encourage your followers to turn on post notifications so they don’t miss out on these limited-time offers.
Example: "🚨 FLASH SALE! For the next 2 hours, get 50% off everything! Use code FLASH50 at checkout. #FlashSale #CyberMonday2024"
5. Highlight Special Offers with Eye-Catching Visuals
Video by Eye-Catching-Visuals on TikTok
Use visually striking banners to highlight your best deals, or create a compelling video like the one above to evoke emotions. Bold colors and clear messaging will help your posts stand out in a crowded feed. Share these banners across all your social media platforms, and consider pinning them to the top of your profiles for maximum visibility.
Example: "🌟 CYBER MONDAY ONLY: Buy 2, Get 1 Free! Shop now and save big on your favorites. #CyberMondayDeals #ShopSmall"
6. Share Customer Testimonials and Reviews
Video by joelshops on TikTok
Positive reviews and testimonials can be powerful tools for small businesses. Share snippets of customer feedback along with images of the products they’re raving about. This not only builds trust with potential customers but also highlights the quality of your offerings.
Example: "Don’t just take our word for it - here’s what our customers have to say! 💬 #CustomerFeedback #CyberMonday2024"
7. Express Gratitude with a Post-Sale Thank You
Video by waxthatashcandleco on TikTok
After the hustle and bustle of Cyber Monday, take a moment to thank your customers. A heartfelt message of appreciation can go a long way in building customer loyalty. Use this opportunity to tease upcoming holiday deals or encourage customers to leave reviews.
Example: "Thank you for making this Cyber Monday one to remember! Stay tuned for more holiday deals. #ThankYou #CyberMondaySuccess"
Schedule your posts for Cyber Monday Today!
As a small business owner, planning and consistency are essential for a successful Cyber Monday campaign. By scheduling your social media posts in advance, you can ensure that your content is timely and aligns with your overall strategy.
Want to simplify your social media management? Consider planning and scheduling your posts ahead of time. Hookle, a versatile scheduling app, allows you to plan, auto-generate content with AI, and publish posts across all your social channels - all from one app. With Hookle, you can ensure that your Cyber Monday posts are perfectly timed and executed, giving you more time to focus on running your business.
But don't just take our word for it - try it yourself. Download Hookle free today and make managing your social media, including Cyber Monday posts, easier than ever!
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