7 Social Media Tips for Small Business Owners on World Animal Day 2024
Updated: Nov 22
Photo by Keng Merry via Canva
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Bonus Tip 💡: Schedule Your Posts on World Animal Day Today!
World Animal Day, celebrated annually on October 4th, is a global initiative aimed at raising awareness about animal welfare and fostering better treatment of all living creatures. As a small business owner, joining this movement offers a unique opportunity to engage with your audience, showcase your values, and build brand loyalty.
In fact, a survey by Accenture revealed that 62% of consumers prefer to purchase from brands that show a commitment to social and environmental issues. Importantly, this day is not just for animal-related businesses - almost any small business owner can take part in supporting animal welfare, using it as a platform to connect with customers through shared values and meaningful causes.
With this in mind, here are actionable social media tips to help your small business stand out on World Animal Day this year.
1. Share a World Animal Day Story
Photo by emersonmayes on Instagram
Storytelling can help humanize your brand - just as fine artist Emerson Mayes did in the post above. Share a heartfelt story about how your business supports animal welfare. Even if your business doesn't directly involve animals, you can still highlight a charity or initiative your brand supports.
Example: A local bakery can share a post about donating a portion of sales to an animal rescue on World Animal Day. Include a short video or photo of your team baking with purpose.
Actionable Tip: Include a call-to-action (CTA) for your followers to support the same cause, encouraging them to donate or share the post to raise awareness.
2. Create Engaging Polls and Quizzes
Post by everydaybraintest_ on Instagram
Interactive content, such as polls and quizzes, can significantly boost engagement on your social media platforms. This type of content encourages users to participate actively, making them feel more connected to your brand.
Interactive content, such as polls and quizzes, can significantly boost engagement
Just like above the Everyday Brain Test's simple but engaging quiz, which features a countdown after every answer, or how a coffee shop could post an Instagram Stories poll asking followers to vote on their favorite animals, paired with cute photos. Use the results to thank your followers while subtly promoting your brand.
Actionable Tip: Create a branded hashtag for World Animal Day and encourage followers to use it when sharing their own poll results.
3. Share Educational Content
Post by sealegacy1 on TikTok
A small bookstore could share a curated list of books focused on animal conservation or wildlife education, each paired with an interesting fact or quote. Or like the TikTok video from Sea Legacy shows above, they offer storytelling to amplify ocean solutions on this day.
Educating your audience can position your brand as knowledgeable and caring
Educating your audience about animal welfare or environmental conservation can position your brand as knowledgeable and caring.
Actionable Tip: Link to articles, documentaries, or reputable sources, encouraging your followers to learn more and join the conversation on World Animal Day.
4. Give Back with a Free Offer on Animal Day
Post by korkeasaari on Instagram
Korkeasaari, a zoo in Finland, shared an Instagram post about free entrance on World Animal Day, encouraging families to connect with wildlife. By aligning marketing efforts with this theme, brands can foster goodwill and strengthen community ties.
On World Animal Day, businesses have a unique opportunity to engage their audiences while supporting a good cause. Companies, even those not directly related to animals, can promote special offers or free services to celebrate this day.
5. Use World Animal Day-Themed Graphics and Hashtags
Video by ajtragad on Instagram
Visual content is more likely to be shared, so ensure your posts are eye-catching and engaging. Use World Animal Day-themed graphics and relevant hashtags to boost your reach.
Ahmedabad Juniors Tragad, a preschool, created a visually appealing Instagram post with simple text and relevant hashtags, as shown above. Similarly, a florist could showcase beautiful floral arrangements with animal-themed designs, using hashtags like #WorldAnimalDay2024, #LoveForAnimals, or #SupportAnimalWelfare.
Actionable Tip: Use free design tools like Canva to craft stunning graphics, and make sure your business logo is visible to reinforce brand recognition.
6. Link the Day to Your Business or Product
Photo by scheepjes on Instagram
Scheepjes, a wool yarn company above posted an Instagram photo of a dog wearing a cute hand-sewn outfit made from their yarn. This clever use of the day adds a personal touch to their product, showing creativity while supporting a global cause.
Companies, regardless of industry, can use the day to highlight their products through animal-friendly themes
World Animal Day offers a creative opportunity for businesses, even those not directly related to animals, to connect with their audience in a meaningful way. Many companies, regardless of industry, can use the day to highlight their products through animal-friendly themes.
7. Create Fun Content Related to World Animal Day
Post by CreateFunContent on TikTok
World Animal Day offers a perfect opportunity to get creative with your content. Brands can use this day to engage with their audience in a playful and impactful way. Angry Earth, a creator on TikTok posted an animated video showing the Earth giving love to animals, sparking positive interactions.
Fun visuals can help your brand stand out while supporting an important cause
Incorporating such fun visuals into your marketing can help your brand stand out while supporting an important cause. It's a great way to build awareness and connect with your audience.
Schedule Your Posts on World Animal Day Today!
Consistency is key to successful social media marketing. Scheduling your posts in advance helps you maintain a steady flow of content, especially on important days like World Animal Day. By planning ahead, you can ensure your business joins the global conversation without the stress of last-minute preparation.
Using an AI-powered scheduling tool like Hookle enables small businesses to efficiently plan and post across multiple platforms. Not only does this save time, but it also ensures your content is published when your audience is most active, maximizing engagement.
Don’t miss the chance to make an impact this World Animal Day. Try Hookle for free today and elevate your social media strategy to new heights!
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