8 Essential Social Media Marketing Tips for Small Accounting & Bookkeeping Firms
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Bonus Tip 💡: Save Time with AI-Powered Social Media Assistants
A Fortunely article showed that about 57 million individuals in the US are employed through the gig or freelancing economy. This means more people will need accountants and bookkeeping firms to manage their finances and pay income taxes.
How can you best reach these people with only good social media marketing? Let’s find eight essential social media marketing tips to help small accounting and book keeping firms reach their target audience.
Essentials of Social Media marketing for Small Accounting Firms
In the evolving digital marketplace, small accounting and bookkeeping firms must strategically embrace social media to enhance their visibility and connect with clients.
LinkedIn serves as a vital hub for professional networking, while platforms like Twitter and Facebook facilitate real-time engagement and community building. Instagram and YouTube allow for creative visual storytelling and in-depth content sharing, simplifying complex financial concepts. Moreover, the rise of TikTok presents great opportunity for business owners to distinguish themselves with inventive short videos, reaching a younger audience.
AI has become indispensable in streamlining social media marketing
AI has become indispensable in streamlining social media marketing, offering easier, more cost-effective, and quicker planning and implementation. Nowadays, automating content creation and post-publishing to multiple social networks with AI-Powered Social Media Assistants is straightforward, a topic we'll delve into later in this blog article.
Carefully selecting and utilizing these platforms and tools enables firms to showcase their expertise and cultivate meaningful client relationships in a competitive landscape.
You might also find our blog post How to choose the right social media channels for your small business useful to get started.
1. Share educational contents
Sharing informative and educational posts about common accounting practices and concepts is an important social media marketing tip. You could write an in-depth post on LinkedIn or create a YouTube video to explain various accounting standards.
Sharing educational content on your social media accounts helps your audience understand you and what you know. Some topics you can share include avoiding accounting mistakes, how small businesses can plan for taxation, introducing cloud-based accounting, etc.
SHM Financial Services does this on Facebook, as they regularly share advice on saving money for small businesses on their page.
2. Publish breaking news
Photo by CPA_Trendlines on X (Twitter)
Another great social media marketing tip for small businesses is to share relevant news on accounting standards, tax law changes, or financial regulations. This tells your audience that you are currently in vital development.
X (formerly Twitter) is particularly useful for such social media engagement, as seen from the CPA trendline. You can also offer information on news such as financial reporting, tax law changes for the next year, and industry-specific accounting challenges in places like healthcare.
3. Share Client Success Stories
Photo by Indinero on X (Twitter)
Small businesses can use client success stories as social proof. Don't just list your accounting services; share examples of how your business helped others overcome their financial challenges.
Share examples of how your business helped others overcome their financial challenges
A simple way to do this is to collect stimulating client reviews or quotes. You can even collect video testimonials to make it more personal. Use statistics like reducing spending by 10%, etc., and finally, create case studies that show the issue, your solution, and the result you delivered.
This is exactly how Indinero showcased their client stories on a website to prove their expertise in solving accounting issues.
4. Utilize Visual Content
Photo by Wiggs CPA
Visual content such as infographics, videos, and charts can convey complex financial concepts in an engaging and digestible format. Create visually appealing content to grab attention as users scroll through their feeds. For instance, share a visually appealing infographic breaking down tax filing deadlines or financial planning tips.
When crafting infographics, adhere to these effective strategies:
Employ vibrant colors, charts, icons, and visuals to captivate attention instantly.
Concentrate on elucidating a single crucial concept in each infographic to avoid clutter.
Integrate brief yet informative text to complement the graphical elements effectively.
Incorporate eye-catching statistics, quotes, or facts to underscore key points.
Formulate a compelling headline that introduces the topic at hand.
Maintain a cohesive and polished aesthetic consistent with your brand identity.
Include a clear call-to-action, such as "Learn more," to prompt engagement.
Wiggs CPA uses this method on its website to attract and convert business clients, highlighting specialties like bookkeeping and tax preparation. By implementing thoughtful design principles and clear explanations, your infographics can showcase expertise, attracting new clientele and adding value to existing ones.
5. Q&A Sessions
Photo by Jones and Roth
Host an interactive live Q&A session like how Jones and Roth address common accounting inquiries, showcasing your firm's expertise. Topics include tax season preparation, filing tips, financial management insights, and debunking tax-related misconceptions.
Engage with your audience by answering their questions directly, providing valuable guidance, and clarifying complex concepts. This approach adds value to your clients and establishes your firm as a trusted resource in the accounting field.
6. Share Industry Insights and Trends
Photo by Moss Adams
Stay updated on industry trends, regulatory changes, and best practices, and share relevant insights with your followers. Position your firm as a trusted source of industry knowledge by providing timely updates and analysis on relevant topics.
This establishes your firm as an authority in the field and informs your audience. For instance, Moss Adams shares various tax planning insights on their websites and shares them on their socials.
7. Use Paid Advertising
Success story of Books in Balance
Consider investing in targeted social media advertising to expand your reach and attract potential clients. Platforms like Facebook, LinkedIn, and Twitter offer sophisticated targeting options that allow you to reach users based on demographics, interests, and behaviors.
Experiment with different ad formats, such as sponsored posts, carousel ads, or lead generation campaigns, to see what resonates best with your audience. A small accounting firm that utilized paid advertising to grow its business is Books in Balance, as described in a marketing case study by Forward Push.
8. Engage with Followers
Photo by Bench Accounting on Instagram
Social media marketing centers on building relationships and audience engagement. Always respond to messages, comments, and inquiries to show that you value their interaction. Encourage discussions by asking questions or soliciting feedback on relevant topics. Bench Accounting does it on its Instagram company business page.
Save Time with AI-Powered Social Media Assistants
Photo by Hookle
In today's digital age, social media stands as a crucial platform for entrepreneurs, particularly for small accounting and bookkeeping firms, to grow their business and reach potential clients. With millions active on social media daily, the potential to attract new clients is vast.
To streamline your social media marketing efforts, consider leveraging AI-powered social media assistant apps, like Hookle. Hookle simplifies your marketing by automating content publication across various platforms and providing AI-generated, highly personalized post ideas and suggestions. This innovation significantly reduces the time spent brainstorming content ideas or crafting posts from scratch, as the AI handles these tasks efficiently.
Integrating a well-considered approach with AI tools can greatly enhance your firm's online reputation and visibility
While social media marketing is a strategic, long-term journey, integrating a well-considered approach with AI tools can greatly enhance your firm's online reputation and visibility. AI-powered assistants are designed to support this strategy, making it easier to maintain a consistent and engaging online presence.
Experience the benefits firsthand - download Hookle today for free and explore its features yourself!
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