8 Real Estate Marketing Tips on Social Media for Realtors and Agents

Shortcuts

1. Choose Your Platforms

2. Find Your Voice (And Keep It)

3. Discover Your Audience

4. Vary Your Content Between Platforms

5. Show Your Customers How Much They Matter!

6. Start Two-Way Conversations

7. Provide Success Stories and Customer Testimonials

8. Use AI Powered Tool for Content Creation and Scheduling Posts to Easy Your Day 💡

Why is Social Media Important for Realtors?

It might seem obvious, but real estate digital marketing and especially marketing on social media is one of the most powerful tools for marketing in any industry in the 21st century.

Restaurants use social media to post menus and images of food, nail salons show off their best work and promote deals online, and realtors market their booming properties and discounts on social media platforms as well.

Sure, you can use real estate marketplaces or platforms like Zillow USA (if you are in the USA). So, why should you be using social media as a realtor?

Social media marketing is a great opportunity to expand your audience and create a portfolio of your work, including properties, customer service reviews, and best features with regard to your small business.

Social media allows you to expand your reach from those who live in your area to anyone who uses a given platform. To get even more local visibility you should definitely get to know and set up your own free Google Business Profile as well!

Social Media Marketing for Real Estate

The real estate industry is booming as people realize that their homes are where they spend most of their time during the COVID-19 pandemic. This mentality will likely continue to trend along with the shift towards working from home.

Not only has the pandemic affected the housing market, but it's made life less affordable, so it's becoming important for realtors and other housing providers to maximize their sales in order to keep the real estate market alive and well. Realtor marketing and listings marketing on social media is a great way to do this, in contrast to the in-person sales pitches, billboards, and other signage methods often used by realtors.

So what are the real estate marketing strategies that you should choose?

If you’re a real estate marketing agency looking to improve your marketing game, read on to discover 8 social media marketing tips for the real estate industry.

1. Choose Your Platforms

When it comes to social media marketing, it's extremely important to choose the right platforms that will help you achieve your goals.

While Instagram and TikTok might be the most widely used platforms across the world, the demographic you're looking to engage with may be more likely to use Facebook, LinkedIn or YouTube.

For example, many realtors use a combination of Facebook, Instagram, and Linkedin to promote their businesses and listings, with an emphasis on photo and video content paired with compelling details in the caption that allow them to connect with their clients.

Many have also started using the Google Business Profile, which we mentioned above. Publishing content to your Google profile will improve search results and online creditability for your business, especially locally.

Consider the pros and cons of each platform with regards to your real estate promotion goals, and choose a few that are most likely to serve you.

2. Find Your Voice (And Keep It)

Social media marketing is different from any other form of marketing because it has the potential to be instantaneous.

This can be a major convenience compared to the more outdated methods of marketing, but it can also be risky when you take into account the impulsivity associated with many social media platforms.

Find a voice that works with your brand and carry it through to every aspect of your social media as an extended form of branding.

Maintaining a consistent voice helps your customers to recognize your work and minimize surprises because they can come to expect a certain kind of content from you and your company.

3. Discover Your Audience

Photo by Maria Ziegler on Unsplash

Your social media audience, or your target market, should consist of prospective and current clients who have something to gain from your work.

In the real estate industry, this might look like a community of people with something in common: Some of them looking to move into the area, some of the small business owners searching for commercial space, and some of the current clients shopping for a new or secondary property.

Once you find your target audience, you'll be able to tailor content specifically to them and their needs, making it easier to make connections with clients.

4. Vary Your Content Between Platforms

Different platforms have different purposes and foci, so it's important to create content with the platform to which it’s going to be posted in mind.

For example, Instagram is highly photo and video-centric, while Facebook and Linkedin are designed for written content, often in longer form.

Varying your content from platform to platform is crucial to making connections with the users of each platform, and in turn building relationships and making sales that will benefit your company.

5. Show Your Customers How Much They Matter!

People like to feel valued, and they often turn to social media for such validation. Social media marketing is a great opportunity for you to show your customers how much they matter to you, to your mission, and to your team.

An example of this would be posting just a story or photos of your most recent clients along with reviews written by them, or sharing your gratitude for your clients by throwing a party or hosting a (virtual) raffle!

6. Start Two-Way Conversations

Nobody likes to be “talked at” – I would much rather engage with social media users who are not only sharing opportunities with us but listening to our needs, desires, and concerns.

When it comes to social media marketing for real estate, Starting two-way conversations is a great way to engage with potential home buyers without overwhelming them with invasive, in-your-face promotion.

Who knows? Maybe this two-way conversation will lead to a long-standing business partnership or realtor-client relationship.

7. Provide Success Stories and Customer Testimonials

Photo by krakenimages on Unsplash

One great benefit of real estate social media posts is the ability to highlight your success stories to connect with new customers.

There are so many options to choose from when customers search for realtors online. When you can stand out with great customer testimonials then you are likely to be selected in the finals or be chosen at the end of the day.

For example, one of the best working practices is to post a picture or video insert of your customer with whom you have just done a housing deal.

8. Use AI Powered Tool for Content Creation and Scheduling Posts to Easy Your Day 💡

Managing multiple platforms can be overwhelming for any professional working to build their community online. When you're handling not only Instagram but Facebook, LinkedIn, and YouTube, many nuances that are important to your marketing scheme can get lost in translation between platforms.

You can solve this problem by using scheduling tools, such as Hookle, to keep track of future posts on multiple platforms. Hookle is also absolutely incredible how it can create relevant social media posts for your real estate business with just the click of a button, powered by ChatGPT, a cutting-edge AI technology that ensures your posts are always on point and tailored to your audience's preferences. With Hookle, you'll never have to worry about coming up with fresh content ideas again - it does all the heavy lifting for you!

Create content in seconds with Hookle AI

Give it a try, you can download Hookle app here – we like to think this is one of the best tips of the bunch.

No matter how you choose to promote your properties and services, social media marketing is a powerful and popular tool to expand your audience and help you build relationships with potential home buyers and other clients.