8 Social Media Post Tips for Small Business Owners on International Day of Charity
Updated: Nov 22
Photo by Syda Productions via Canva
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As International Day of Charity approaches on September 5, 2024, small business owners have a unique opportunity to leverage social media for both philanthropic impact and brand enhancement.
With over 4.9 billion people on social media, the potential for amplifying charitable initiatives is immense. However, a recent study revealed that 70% of small businesses lack a clear strategy for integrating social media with charitable activities, missing out on valuable engagement opportunities (Small Business Trends, 2023).
This year, let’s explore how small business owners can make the most of International Day of Charity with impactful social media posts. Here are a few actionable tips to elevate your charity-related content and enhance your business’s social media presence:
1. Share Your Charity Partnership Story
Video by astraents on Instagram
Highlight your business’s partnership with a charity by sharing its story and impact. Authenticity builds trust and showcases your commitment to the cause.
Example: Post a behind-the-scenes video of your team working with a local charity, with a caption like, “We’re proud to partner with [Charity Name] to support [specific cause]. Here’s a glimpse into how we’re making a difference together. #CharityDay2024”
Why it Works: Authentic stories foster connections and can boost engagement by up to 60% (HubSpot, 2024).
2. Create Eye-Catching Graphics
Photo by chelsi_bakes on Instagram
Use vibrant, high-quality graphics to capture attention. Infographics or striking images related to your charitable activities can make a significant impact. The graphics don't need to be complex; they can be simple as long as they catch the audience's attention - just like the great example above.
Example: Design a visually appealing graphic showing how every purchase contributes to the charity. Caption it with, “For every product sold today, we’re donating 10% to [Charity Name]. Help us make a difference! #ShopForGood”
Why it Works: Visual content is 40 times more likely to be shared than text-only content (source: Buffer, 2023).
3. Utilize Relevant Hashtags
Post by rbhhospitality on Instagram
Incorporate popular and cause-specific hashtags to increase your post’s visibility. Combining broad hashtags with niche ones can expand your reach.
Example: Use hashtags like #CharityDay2024, #GiveBack, and #SupportLocal. Create a unique hashtag for your campaign, such as #BizForCharity, and encourage followers to use it.
Why it Works: Posts with hashtags receive 12.6% more engagement (source: Sprout Social, 2023).
4. Collaborate with Locals
Partner with locals or local influencers or community figures who can amplify your message and reach a broader audience.
Example: Feature a local influencer in a post about your charitable initiative. Use a caption like, “We’re teaming up with @InfluencerName to support [Charity Name]. Check out their story and join us in making a difference!”
Why it Works: Collaborations with influencers can increase engagement rates by up to 60% (source: Influencer Marketing Hub, 2024).
5. Host a Charity-Focused Event
Organize an event or promotion to drive charitable contributions and invite your audience to participate. Use social media to promote and update on the event.
Example: Announce a charity event or sale where a portion of proceeds goes to a cause. Share a post like, “Join us on [Date] for our Charity Day Sale! 20% of all sales will benefit [Charity Name]. Don’t miss out on giving back!”
Why it Works: Event posts can drive up to 30% more engagement when there is a clear call-to-action (source: Campaign Monitor, 2023).
6. Post Regular Impact Updates
Post by fhssloanesquare on Instagram
Keep your audience informed about the progress of your charitable campaign. Regular updates can maintain interest and encourage continued support.
Example: Share weekly updates on your fundraising progress or the impact of contributions. Use captions like, “Thanks to your support, we’ve raised $X so far for [Charity Name]! Let’s keep the momentum going. #ProgressUpdate”
Why it Works: Regular updates can boost engagement by up to 45% (source: Nonprofit Quarterly, 2024).
7. Showcase Customer Testimonials
Photo by stmhospice on Instagram
Feature testimonials from customers who support your charitable initiatives. This adds credibility and encourages others to get involved.
Example: Share a post featuring a customer’s testimonial about why they support your business’s charity efforts. Caption it with, “Hear from our valued customer, [Customer Name], about why they’re proud to support our mission with [Charity Name].”
Why it Works: Testimonials can enhance trust and encourage more support, with a potential 25% increase in donor retention (source: Network for Good, 2023).
8. Create a Sense of Urgency
Post by havillafoundation on Instagram
Use time-sensitive posts to create urgency and encourage immediate action. Highlight limited-time offers or deadlines to spur contributions.
Example: Post a countdown timer for a matching donation campaign with a caption like, “Only 12 hours left to double your impact! Every donation made today will be matched by our company. Act now to maximize your contribution!”
Why it Works: Urgent posts can boost conversions by up to 30% (source: Campaign Monitor, 2023).
Schedule your posts for International Day of Charity Today!
By applying these tips, small business owners can effectively use social media to promote their charitable initiatives on International Day of Charity. Not only will you boost your brand’s visibility, but you’ll also contribute meaningfully to the causes you care about.
Hookle allows you to plan and publish your posts across all your social channels
To make this process easier, consider planning and scheduling your posts in advance. Hookle, a versatile scheduling app, allows you to plan, auto-generate with AI, and publish your posts across all your social channels - all from one platform.
Embrace this opportunity to make a difference while strengthening your business’s connection with its community. And don’t forget to try Hookle to schedule your posts today!
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