9 Social Media Post Ideas for Small Businesses on International Women's Day 2024
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Bonus tip 💡: Schedule Your Women's Day Post in Advance
Women’s triumphs over societal norms and injustices are something to celebrate on any given calendar day. However, International Women’s Day (IWD), observed annually on March 8, is a particularly significant date to amplify those voices.
For brands, it's an opportunity to make a statement and witness a ripple effect on sales through impactful International Women's Day campaigns.
If you're seeking fresh ways to honor women on this special day, you're in the right spot.
If you're seeking fresh ways to honor women on this special day, you're in the right spot. This article is your go-to source for social media content ideas celebrating women on IWD and throughout Women's History Month. Read on for curated IWD ideas featuring examples from notable brands to help inspire your efforts.
When crafting social media content for events like International Women's Day, businesses can deepen relationships, showcase values, and enhance brand visibility. To help you make the most of this year’s theme, "Inspire Inclusion," we’ve rounded up nine examples of women uplifting women and strengthening connections with their followers.
1. Go Behind the Scenes
Video by tiarobbins.art on Instagram
Pull back the curtain and reveal the creative process in action, showcasing the passion, dedication, and artistry that go into running a woman-owned business.
In the example above, the creator features a video showing her card-making talents and an invitation to follow along in the creative process.
2. Tag Other Businesses or Creators
Post by mrsnikitagibson on Instagram
Boosting connections and celebrating fellow businesses or creators is a powerful way to ignite your social media presence. In this example, a content creator enthusiastically shares the benefits of herbal teas, tagging other businesses responsible for her stylish outfit.
Boosting connections or creators is a powerful way to ignite your social media presence
Borrow her idea by snapping a photo of yourself enjoying your favorite products and tagging their accounts, which in turn may share your account with their networks.
3. Publish an Inspirational Quote
Forge a personal connection with your audience by sprinkling a dose of inspiration onto their feeds. Share motivational quotes that resonate with you or feature influential women, mirroring the example below.
Simply present your quotes with an eye-catching design, or tap into Hookle’s AI-powered image suggestion feature and vast stock photo library. Add your inspirational quote and hashtags in the caption, and let the likes and comments roll in.
4. Post an Inspiring Video
Video by Michele Lopez on Facebook
Post Reels and Stories that resonate with your audience - whether it's a pep talk, a peek behind the scenes, or a heartwarming story. In the Reel above, a woman shares a powerful message about self-belief and empowerment.
She includes relevant hashtags, credits the maker of her outfit, and adds her website - urging viewers to connect with the creator beyond the caption.
5. Share Your Story
Share a snapshot of your story describing how you got where you are today. Discussing your personal challenges, victories, and pivotal moments can help you connect with your followers and invite them into your narrative.
In the example above, a woman shares a poignant caption about her 20 years of trial and error in the fitness realm. She reminds her followers there is no one-size-fits-all approach — a message that can empower and motivate others on their unique journeys.
6. Showcase Customer Testimonials
Post by amplifybya2 on Instagram
Your customers are often your best advocates. Shine a spotlight on the positive impact your products or services have made in their lives with a customer testimonial post.
In the example above, the creator shares a customer testimonial showcasing the transformative results one client experienced in her coaching program. It also includes a call to action to learn more by booking a call and a question to spark conversation.
7. Post a Survey, Poll, or Thought-Provoking Question
Post by empirewomenvision on Instagram
Ignite interaction by inviting your audience to participate in a survey or poll or answer a thought-provoking question.
In the example above, a compelling question encourages followers to share their insights. The post prompted thoughtful responses and garnered over 850 likes, demonstrating the power of a simple question.
8. Thank Your Staff and Customers
Video by rawliciousdelicious on Instagram
Take a moment to publicly appreciate the backbone of your business - your staff and customers. In the following example, a maker of healthy treats extends heartfelt thanks to her "stockists" for their years of dedication and service.
Take a moment to publicly appreciate your staff and customers
You can incorporate similar gratitude posts to showcase the people behind the scenes who contribute to your brand’s success.
9. Highlight Community Involvement
Post by livingawareinspired on Instagram
Demonstrate your business's commitment to women-centric causes by sharing images from community events or collaborations. In the example below, a woman shares an upcoming event, inviting participation and touting the importance of giving back.
Share images from community events or collaborations
By sharing similar stories of community involvement, you can draw awareness to worthy causes and inspire others to join the movement.
Schedule Your Women's Day Post in Advance
Participating in International Women's Day on social media can help you show your support for a crucial cause and strengthen bonds with your followers. By incorporating these ideas into your content strategy, you can celebrate women’s achievements and build a community that resonates with your brand.
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Take the leap into effortless social media management with Hookle, the #1 AI-powered social media marketing app built for entrepreneurs and small business owners. Generate posts effortlessly, aided by AI, and publish or schedule them across multiple social networks using one mobile app.
Head over to your app store, download Hookle to get started and begin planning your IWD content today!
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