9 Social Media Tips on International Coffee Day 2024
Updated: Sep 26
Photo by Youngoldman via Canva
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International Coffee Day, celebrated on October 1st, is a prime opportunity for small businesses to connect with coffee lovers worldwide. Did you know that globally, over 2 billion cups of coffee are consumed each day?
Tapping into this coffee culture is a powerful way to engage your audience and boost brand visibility
For small businesses, tapping into this coffee culture is a powerful way to engage their audience and boost brand visibility. And you don’t need to be in the coffee business - any small business can leverage this universal day to enhance its marketing strategy.
According to the National Coffee Association, 62% of Americans drink coffee daily, with many joining online conversations and sharing their favorite brews on social media.
To help you make the most of this celebration, we’ve compiled actionable social media tips to elevate your small business on International Coffee Day this year.
1. Share Behind-the-Scenes Coffee Content
Video by mercedesamgf1 on TikTok
Take your followers behind the scenes. Show them how your coffee is made, your morning routine at the office, or even a glimpse of your favorite local coffee shop. It could be as simple as Mercedes F1 driver Valtteri Bottas sharing his coffee moment, as shown in the video above.
People love authenticity, and behind-the-scenes content is a great way to humanize your brand. Create Instagram Stories or Reels showcasing your team making their favorite coffee drinks.
Example: "Here’s how we start our day at [Business Name] - with a cup of local roast. ☕ What’s your favorite brew?"
2. Run a Coffee-Themed Giveaway
Video by coxenterprises on TikTok
Cox Enterprises above did this creatively in their video, asking employees to select a random coffee order from the cafeteria in the same building.
Partner with a local coffee shop or offer your favorite coffee-related product as a prize
Engage your audience with a coffee-themed giveaway. Partner with a local coffee shop or offer your favorite coffee-related product as a prize. Encourage followers to participate by sharing your post, tagging a friend, or using a branded hashtag.
Example: "It’s International Coffee Day! To celebrate, we’re giving away a [prize] to one lucky coffee lover! To enter, tag a friend and share your favorite coffee drink using #CoffeeDayWith[BrandName]."
3. Create a Poll on Coffee Preferences
Photo by va_maven on Instagram
Polls are an easy and fun way to interact with your audience. Create a poll on your Instagram Stories or Twitter asking about their coffee preferences - do they prefer lattes, espressos, or cappuccinos?
Example: "Are you a latte lover or an espresso enthusiast? Vote in our poll today! ☕ #CoffeeDay2024 #Poll"
4. Blend Coffee Education with Your Brand
Video by Coffee-Education on TikTok
For small business owners, sharing educational content is a powerful way to engage your audience and build trust. Offer tips or insights that relate to your industry and can benefit your customers.
By blending education with your brand, you create value for your audience
For example, if you sell home décor, you could share tips on styling a cozy coffee corner, linking it back to your products. If you provide a service, share educational content on productivity or relaxation routines, incorporating coffee as a relatable theme.
By blending education with your brand, you create value for your audience, positioning yourself as a helpful resource and strengthening customer loyalty.
5. Highlight and Support the Environmental Impact
Photo by koornangroad_carnegie on Instagram
Promoting sustainability is a powerful way to connect with eco-conscious customers. For example, in the picture, a shop supports an environmental cause by offering a limited number of free coffee KeepCups for customers.
This encourages customers to reduce waste by using reusable cups instead of single-use ones. By linking your business to a green initiative, such as reducing coffee-related waste, you not only highlight the environmental impact of coffee consumption but also create a sense of community and responsibility. This thoughtful gesture can boost customer loyalty while supporting a meaningful cause.
6. Blend Coffee Day with Your Product for Perfect Pairing
Photo by marathonwatch on Instagram
Coffee Day is the perfect opportunity to elevate your product by creating a seamless connection with the daily coffee ritual - like pairing your morning cup with a stylish watch. As coffee energizes the start of the day, a well-designed watch adds productivity and punctuality, making it a natural match, as shown in the picture above.
Highlight the synergy between the two by positioning your product as part of a complete morning routine. This creative pairing not only boosts your product’s visibility but also enhances its appeal, associating it with moments of focus, energy, and enjoyment.
7. Pair Free Coffee with Your Service
Photo by actioncatstudio on Instagram
Offering free coffee is a simple yet powerful way to attract customers and create a positive association with your business. Take the example in the picture, where a designer crafted a leaflet for a restaurant promoting a free coffee offer. This not only draws attention but encourages customers to visit, increasing the chances they’ll explore other services or products.
Offering free coffee is a simple yet powerful way to attract customers
By pairing a free coffee with your service, you create a welcoming atmosphere and give customers a reason to engage. It’s a thoughtful gesture that leaves a lasting impression, turning one-time visitors into loyal patrons.
8. Leverage Coffee-Themed Instagram Reels or TikToks
Video by bostoncollege on TikTok
Instagram Reels and TikToks are perfect for short, engaging videos. Use these platforms to create coffee-themed content, such as a fun montage of coffee preparation or a humorous take on coffee-related habits - just like Boston College did in their video above.
Example: "Coffee lovers, can you relate? Here’s our team’s coffee journey throughout the day—who’s on cup #3 already? ☕🤣 #InternationalCoffeeDay"
9. Share a Coffee Tasting Challenge
For small business owners, a coffee tasting challenge can be a creative and engaging way to connect with your audience. Invite your customers to sample different coffee blends or products related to your business, encouraging them to share their experience on social media using a unique hashtag.
By creating a fun, interactive experience, you can highlight your products in an authentic way
You can offer incentives like discounts or giveaways for the best or most creative posts. This strategy not only promotes your business but also fosters customer interaction and brand loyalty.
By creating a fun, interactive experience, you can build a community around your brand while highlighting your products in an authentic way.
Schedule Your Post for International Coffee Day Today!
Consistency is key to social media success, and scheduling posts can help you stay ahead. To ease your workload, consider using scheduling apps like AI-powered Hookle, which allow you to easily plan and automate your social media campaigns for International Coffee Day.
Hookle’s intuitive dashboard makes it simple to manage multiple platforms - all in one place
Hookle’s intuitive dashboard makes it simple to manage multiple platforms, create, schedule, and analyze your posts - all in one place, ensuring your content reaches the right audience at the right time. Whether you’re running a coffee giveaway, sharing behind-the-scenes moments from your team’s coffee routine, or collaborating with a local coffee shop, scheduling your content helps you stay on track.
Ready to brew up some buzz this International Coffee Day? Try Hookle free today and take your social media presence to the next level!
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