A Quick Guide on How to Set Up Different Social Networks for Your Small Business
Updated: Nov 13
Quick links to set up
If you’ve recently launched a new business or you’re an entrepreneur ready to release your brand, you’re probably thinking about how best to find customers and tell your story.
The answer of course is online.
If your brand is online you have access from local all the way to a global customer base.
If your current experience of social media is keeping in touch with family and friends, setting up social media channels for your small business might feel onerous. But it doesn’t have to be.
If your brand is online, you can reach customers from local to global markets
Here’s an easy-to-follow guide to set up the major social media channels for your brand, so you can start reaching your audience quickly and effortlessly. If you're looking to explore more social media platforms, our blog Top Social Media Platforms for Small Businesses may also be helpful.
This is the most popular social media channel and its shares have the greatest impact on Google rankings.
Before you can sign up for your Facebook Business Page, you need to log into your personal Facebook account. So, if you’re not already logged into your personal account, log in now, then go into the Page creation steps.
How to set up Facebook:
Sign up for Facebook Page here.
Follow the prompts to create your business Page.
For your page name, use your business name.
For category, type a word (or two) that describes your business.
Add short summary of your business in the Description field, and click Create Page.
Upload a profile (logo) and cover images for your Facebook Page.
When you’re happy with your selections, click Save. Now you have Facebook Business Page created.
This is your business's Facebook Page with minimal information, you can always add more information either now or later.
Tip: Once your Facebook Page is up and running, you can connect it with all your other social channels in a social media management app to simplify your workload.
Google Business Profile
Google Business Profile is a free business profile on Google Maps and Search. It's a great tool for any business, especially if your business has a location(s) such as bakeries or barbershops.
How to set up the profile:
Sign in to Google Business Profile.
Sign in to your Google Account, or create one.
In some cases, your business might already have a profile automatically created by Google (e.g. restaurants, hotels, etc). Thus, you need to first get access to (claim) your business.
Enter your business’s or chain’s address.
Choose how your business will display on Google Maps.
Search and select a business category.
Enter a phone number and website.
Verify your business, and select a verification option.
Tip: Once your Google Profile is up and running, you can connect it with all your other social channels in a social media management app to simplify your workload.
TikTok
TikTok is a rapidly growing social media platform known for its viral content and engaged user base. Setting up a TikTok account for your business can help you reach a younger and highly active audience.
How to set up an account:
Download and Install the TikTok App, then sign Up or Log In.
Create a Business Account: Tap on Profile in the bottom right corner to access your profile. Then, click on the Menu in the top right corner -> Settings & Privacy -> "Manage Account" and select "Switch to Business Account. Follow the instructions to set up your TikTok business profile. Follow the prompts to link your Instagram account if you have one.
Customize Your Profile: add a profile picture (business logo) and a bio that describes your business. In your profile's "Website" section, add links to your business website.
Engage with TikTok Community: Explore the platform to understand its unique style and trends. Engage with other users, follow relevant accounts, and participate in challenges to boost visibility.
Create your first post. Record a video with your device's own camera or TikTok's app features. Use popular sounds, effects, challenges, and relevant hashtags for increased visibility and engagement.
TikTok is a dynamic platform where creativity and authenticity shine. Have fun experimenting with different content styles and engaging with your audience to showcase your business in a unique and exciting way!
Tip: Maintain a consistent posting schedule for maximum engagement. Aim for a few posts per week to stay active and visible. Use Hookle's auto-posting feature to streamline the process and publish across all your social media platforms at once.
Find quick instructions on how to set up your Instagram professional account below.
How to set up Instagram:
Go to Instagram here and set up a professional account.
Fill out information like contact and location. Add a Contact button.
Convert it to a Professional account.
Add a logo and create a bio, and point followers to your website.
Make your first post with an image of your brand.
Find other accounts that reflect yours and follow them.
Read Instagram for beginners: 5 steps to start using Instagram for your business if you want to learn more about Instagram basics.
LinkedIn is a professional networking platform where you can comment and share content as a brand. Similar to Facebook, but with a more business-focused audience.
How to set up LinkedIn:
Go to LinkedIn and set up your account.
Click here to get to LinkedIn Pages and select the page type.
Fill out the information (guided) and include your website address.
Add a logo and cover image.
Confirm you are authorized to create the page and click Create.
Now you can interact on LinkedIn through your business page.
Tip: Once your LinkedIn Page is up and running, you can connect it with all your other social channels in a social media management app to simplify your workload.
X (Formerly Twitter)
64% of X (formerly Twitter) users are likely to purchase from a brand they follow, so it’s a great idea to create a brand account on this platform. Plus, you can have multiple X accounts, so don’t worry if you already have a personal one.
How to set up X:
Sign up here to X.
Enter your business name (@yourbusinessname) and your phone number or email. You’ll be sent a code to verify the account. Set up a password.
Choose a profile photo and header photo .
Create a display name.
Go to your profile and create a bio, your business location, link to your website, and your business hours if you have a physical store.
Create your first post that says everything about who you are and what you do.
Now go find people and brands that reflect yours, and start following people.
Tip: Once your X is up and running, you can connect it with all your other social channels in a social media management app to simplify your workload.
With Pinterest, you can get your business in front of 500 million people looking to buy, make and do.
Having said that, Pinterest is not just a social network. It's a visual search engine and productivity tool where you can get easily tons of amazing inspirations for almost anything.
How to set up Pinterest:
Sign up here to Pinterest. Click create a free business account.
Enter your email and set up a password.
Enter your business name, and choose your business type.
Add a website (optional) and pick topics you're interested in.
You're done!
Simplify Your Workload: Manage All Social Channels in One App
With so many social media channels to manage, keeping up can feel overwhelming. That’s where social media management apps like the AI-powered Hookle come in handy.
With Hookle, you can create posts with help of AI, publish, schedule, and monitor all your social channels from one convenient place - even Google Business Profile, which is especially valuable for local businesses to boost visibility in their area.
To learn more about choosing the right social media channels for your small business, check out this blog post.
Don’t just take our word for it - try Hookle free today and see how it can streamline your social media management!
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