April Social Media Content Calendar for UK Small Businesses 2025
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Bonus Tip 💡: Schedule Your April Posts in Advance
Spring is in full bloom, bringing longer days, warmer weather, and a fresh sense of renewal. April presents a fantastic opportunity for small businesses in the UK to connect with their audience through engaging and timely social media content.
April presents a fantastic opportunity to connect with timely social media content
Whether you're looking to entertain, educate, or inspire, this month is packed with occasions that can help you craft compelling posts that resonate with your followers.
By planning ahead and aligning your content with key dates, you can maximise visibility and create meaningful interactions that strengthen your brand. Let's dive in!
April 1: April Fools' Day
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A perfect day for light-hearted and humorous content. Consider posting a cheeky prank related to your business or a playful poll to engage your audience. Just be sure to keep it fun and avoid anything that might be misleading or offensive.
April 2: World Autism Awareness Day
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Show your support by sharing educational posts about autism, highlighting local charities, or showcasing businesses that are autism-friendly. If you have a personal connection, sharing stories can foster a more meaningful engagement.
Show your support by sharing educational posts about autism
Use hashtags like #WorldAutismAwarenessDay, #AutismAcceptance, #Neurodiversity, and #InclusionMatters to reach a wider audience and encourage positive conversations. You could also share resources, personal testimonials, or interviews with experts to raise awareness and support the autism community.
April 5: End of the tax year
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The UK tax year officially ends on 5th April, making it the perfect time to review finances, organise records, and prepare for tax filings.
Share expert tips on maximising deductions, staying compliant and planning ahead
If you work in bookkeeping, accounting, or finance, share expert tips on maximising deductions, staying compliant, and planning ahead to help businesses stay on track.
April 7: World Health Day
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As health remains a key topic worldwide, use this day to share wellness tips relevant to your industry.
If you’re in the food business, post a healthy recipe; if you’re in retail, highlight self-care products. Engaging your audience with polls on their favourite ways to stay healthy is also a great idea.
April 10: National Siblings Day
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A great opportunity for family-run businesses to share their story. You can post a throwback photo of your team or encourage your audience to tag their siblings for a fun engagement boost.
April 12: National Record Store Day
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If your business has any ties to music, celebrate independent record stores. Share your favourite vinyl records, partner with a local record shop for a giveaway, or create a playlist for your followers.
April 21: National Tea Day
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A true British staple, National Tea Day is the perfect time to celebrate the nation’s love for a good brew.
Share fun facts, favourite blends, or behind-the-scenes moments
Share fun facts, customer-favourite blends, or behind-the-scenes moments of your tea breaks. Engage your audience with polls - milk first or last? - and encourage them to share their favourite tea rituals!
April 22: Earth Day
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Earth Day is a key awareness event, especially for businesses that value sustainability. If your brand embraces eco-friendly practices, this is the perfect opportunity to showcase them - authentically.
Share sustainability tips or highlight your eco-friendly initiatives
Avoid greenwashing and focus on genuine actions! Share sustainability tips, highlight your eco-friendly initiatives, or inspire customers to make greener choices. Find more tips in our other blog article about Earth Day Post Ideas.
April 23: Shakespeare Day
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Honouring the birth and legacy of William Shakespeare, this day is a great opportunity to celebrate literature, creativity, and storytelling.
Share inspiring Shakespeare quotes, fun wordplay, or book recommendations
Share inspiring Shakespeare quotes, fun wordplay, or book recommendations. If you're in a creative industry, tie in themes of drama, poetry, and timeless storytelling into your content!
April 23: St George’s Day
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A key celebration in England, this is a great chance to showcase British pride. Share historical facts, local events, or traditional English recipes to engage your audience.
April 25: World Penguin Day
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This light-hearted awareness day is perfect for fun social media content. Share adorable penguin facts, run a themed quiz, or tie it into your business creatively if possible.
April 30: International Jazz Day
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If your business has a connection to music, this is a great day to celebrate. Share jazz playlists, highlight local jazz events, or showcase any products related to the music industry.
Schedule Your April Posts in Advance
April is bursting with exciting opportunities to connect with your audience - from national celebrations to global awareness days. By weaving these events into your social media strategy, you can elevate engagement, showcase your brand's personality, and stay relevant all month long.
However, keeping social media up to date can be overwhelming. That's where social media management tools like Hookle come in handy.
Hookle allows you to maintain a consistent presence by managing all your social profiles in one app
Hookle allows you to maintain a consistent presence by managing all your social profiles and Google Business Profile in one app, plus plan and schedule content in advance. With Hookle, organising your posts is a breeze, ensuring you never miss an important date.
Don’t just take our word for it - try it for yourself. Stay ahead of the curve and make the most of April - download Hookle for free today!
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