9 Best Social Media Marketing Tips Every Small Bakery Needs to Know
- Hookle
- 20 minutes ago
- 6 min read
Table of Content
Running a bakery is a labor of love, from early mornings preparing dough to delighting customers with sweet treats and artisan breads. But even the most delicious croissants need a little help reaching more people - and that's where social media marketing comes in. With a few simple strategies, your small bakery can attract more customers, build a loyal community, and grow your business online.
Even the most delicious croissants need help reaching people - and that's where social media marketing comes in
In this blog, we’ll walk through what social media marketing means for bakeries, the best platforms to use, and these easy tips you can start applying today.
What is Social Media Marketing for Bakers?
Social media marketing for bakeries is all about showcasing your products, sharing your bakery's story, and connecting with your local (and sometimes wider) community online.
It’s not just posting random content - it’s a way to:
Show off your delicious creations.
Engage with customers and build loyalty.
Promote new products, seasonal items, or events.
Drive more foot traffic to your physical store or online shop.
Good social media marketing makes people feel like they know your bakery - and makes them want to stop by for a treat.
What Social Media Channels Are Best for Bakers?
Not every platform suits every bakery. It often depends on your location, your audience, and the types of products you offer.
Here’s where you should focus:
Instagram: Perfect for showcasing beautiful baked goods through photos and short videos.
Facebook: Great for local community engagement, events, promotions, and older audiences.
Google Business Profile: Essential for local SEO - helps customers find you when they search "bakery near me."
TikTok: Ideal for fun, behind-the-scenes videos if you want to reach a younger audience.
Pinterest: Useful for sharing recipes, cake designs, and inspiring visuals.
Focus on one or two platforms first - master those, then expand. Starting simple helps you build confidence and learn what works best for your bakery. When you're ready to grow across multiple platforms, there are social media management tools that can help you significantly (more about those a little later!).
Now, let’s dive into simple but effective social media marketing tips you can start using today!
Best Social Media Marketing Tips for Small Bakeries
Looking to boost your bakery's visibility and attract more local customers? Whether you’re just getting started with social media or ready to take your online presence to the next level, these simple and practical tips will help you stand out.
1. Share Mouthwatering Content
Tout De Sweet nailed it! Omagash - those croissants looked absolutely mouthwatering! Fresh from the oven, captured in a short, delicious clip with perfect hashtags - and the engagement speaks for itself!
It’s totally okay to use your mobile phone to capture these moments!
Use natural lighting and simple backgrounds to let your products shine. It’s totally okay to use your mobile phone to capture these moments! A quick photo of a fresh batch of croissants or a colorful cupcake display can attract tons of attention - and hungry customers.
2. Show Behind-the-Scenes Moments
Bake is a family-run bakery based in Larne, and they shared a fantastic behind-the-scenes clip in the popular "Of course we..." TikTok style. It’s a fabulous way to show what happens behind the counter and connect with their audience!
People love seeing the magic behind the scenes
People love seeing the magic behind the scenes - from kneading dough to decorating cakes. Sharing quick videos or photos of your baking process is a great way to build a stronger connection with your customers. But it doesn’t always have to be about baking - it can be anything fun or creative that shows your bakery’s personality!
3. Post Consistently
Staying consistent doesn’t mean you have to spend hours every day online. A great start? Create a simple content calendar to keep your feeds full of delicious, fresh updates.
Set aside day in a week or month to plan and snap your posts in batches
Even better - use a tool like Hookle (pictured above) to schedule everything ahead of time across all your platforms. That way, you can stay focused on kneading dough, frosting cakes, and serving smiles - while your bakery keeps buzzing online in the background!
4. Highlight Your Best Sellers
The Bakery MCR from Manchester, UK, showcases their best seller in a short 13-second clip - mouthwatering and clever! They create a sense of urgency by encouraging customers to come quickly before the products sell out.
Promoting your best sellers helps new followers know exactly what they must try
Promoting your signature pastries, special breads, or seasonal favorites helps new followers know exactly what they must try when they visit your bakery.
5. Use Local Hashtags
Kouture Kreations by Lo did this strategically by including local hashtags like #labaker and #louisianabakery to boost local visibility - a great example to follow!
Tagging your city or neighborhood (like #AustinBakery or #DowntownTorontoEats) makes it much easier for locals to find your bakery when they’re searching for something sweet nearby.
6. Share Your Story
Brooki BakeHouse has grown to over 2 million followers, and part of what makes her brand so lovable is how openly she shares her journey. She shows her day-to-day life, how she started, and her genuine passion for baking.
Your story will help build real connections with your audience
Sharing your story won’t magically bring millions of followers overnight, but it will help build real connections with your audience. When people feel they know the heart behind your bakery, they’re more likely to support you and keep coming back for more.
7. Promote Special Events
The Bakery’s King offers "Sydney's Finest Sweets" - and it truly looks like it! Their short clip showcasing cakes and other treats for special events is absolutely mouthwatering.
Creating posts for upcoming events is a great way to build excitement and draw attention
Whether it’s a holiday menu, a baking class, or a new product launch, creating posts around upcoming events is a great way to build excitement and draw more attention to your bakery.
8. Share Your Day in the Life
Oven Theory shared their daily routines in a "day in the life" format, showing what they baked and sold throughout the day - an awesome and inspiring clip!
Sharing your daily life makes your brand feel more personal and relatable
Sharing a glimpse into your daily life at the bakery makes your brand feel more personal and relatable. It helps customers appreciate the hard work and passion behind every loaf, pastry, and cake - and keeps them coming back for more.
9. Use Google Business Profile
Your Google Business Profile is essential for your bakery. Update it with your shop hours, location, website, and product info. Don’t forget to link your social media profiles for even more visibility and ask for reviews from your happy customers!
Stay consistent by publishing updates regularly
Don't set it and forget it. Stay active by posting updates such as news, daily specials, promotions, and events. You can do this with Google's native tools, but using management apps like Hookle can ease your workload and let you post to your Google Business Profile and all your social channels at the same time.
Don’t have a Profile yet? No worries - it’s free and easy to set up. Create your Google Business Profile here.
Ease Workload by Managing All Your Socials in One App
Managing multiple social media platforms can feel overwhelming, especially when you’re busy running a bakery. That’s where social media management apps like Hookle come in.
Hookle makes it simple to create, schedule, and publish posts to all your major social media channels - right from your device. With Hookle, you can plan your posts in advance, post to your social accounts and Google Business Profile simultaneously, get smart content suggestions when you’re short on ideas.
Hookle is designed especially for busy bakery owners like you
No need to spend hours online or hire extra help - Hookle is built for busy entrepreneurs and small businesses who want to stay active on social media without the stress.
Don’t just take our word for it - try it yourself! Download Hookle for free today and start growing your bakery’s social media presence the easy way!
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