Best Social Media Tips for Flooring Professionals & Small Flooring Businesses
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Bonus tip 💡: Manage All Social Channels Effortlessly in One App
In today's fast-paced digital world, social media isn’t just a trend - it’s a powerful tool to connect with potential customers and showcase your flooring expertise.
As a flooring professional or business owner, mastering social media can be the difference between standing out or getting overlooked. With billions of users in 2025, the potential reach is massive.
This blog post shares practical, engaging social media tips tailored for flooring businesses like yours. Let’s dive in!
What is Social Media Marketing for Flooring Businesses?
Social media marketing for flooring businesses involves building an online presence that connects you with potential customers. This includes sharing helpful content about flooring care, showcasing before-and-after photos of installations, answering common flooring-related questions, and promoting special offers.
By providing consistent and informative content, you stay top-of-mind for customers when they need flooring solutions.
With the right tools (especially AI-powered ones), marketing becomes easier. These tools can automate posts, suggest content, and optimize strategies, allowing you to focus on delivering high-quality flooring services.
What Social Media Channels Are Best for Flooring Businesses?
The best social media platforms for flooring businesses are Instagram, Facebook, Pinterest, and YouTube. These platforms are perfect for showcasing your installations, sharing timelapse videos of projects, and posting customer testimonials. LinkedIn is also useful for networking with other businesses, such as interior designers, contractors, and realtors.
Focus on one or two platforms, master them, then expand
Starting out? Focus on one or two platforms, master them, then expand to others once you have a solid strategy in place. This ensures you maintain consistency and avoid feeling overwhelmed by managing too many channels at once.
Managing multiple platforms can be time-consuming, but the right social media management tool, like Hookle, can help streamline your efforts. With scheduling and automation features, you can plan posts in advance, stay active, and grow your brand - all while focusing on running your business efficiently.
8 Social Media Marketing Ideas for Flooring Professionals
Let’s explore some practical and effective ways you can use social media to grow your small flooring business.
1. Utilize Google Business Profile
A Google Business Profile helps your flooring business appear in local searches, making it easier for customers to find you. Don’t have one yet? No problem - it’s free and simple to claim or create one here.
Keep your profile updated with fresh photos, accurate contact information, and customer reviews to build trust and attract more customers. To keep it active without hassle, link your Google Business Profile to a free management tool like Hookle, where you can schedule updates alongside your social media posts, ensuring your business stays visible with minimal effort.
2. Showcase Your Work
The Wood Dude is a humble vinyl flooring installer from the USA, showcasing his vinyl installation in this clip. Simple, timelapse-style, and the engagement speaks for itself!
Before-and-after photos or clips of your flooring installations can have a powerful impact. These posts highlight your craftsmanship and help potential clients visualize your work in their homes. Share posts that highlight unique designs and exceptional craftsmanship
3. Share Your Story
High Plains Floors and Blinds shared their story in a 1-minute clip, showcasing how they got started and where they are now. It's a great way to engage followers by offering a personal touch and inviting curiosity.
Personal stories are a powerful way to connect with your audience
Personal stories, like how it all got started, are a powerful way to connect with your audience. Sharing your journey - challenges, successes, and growth - builds trust and relatability. It allows customers to see the human side of your business, making them feel more invested in your brand.
4. Share Helpful Content
Teirnan McCorkell, a flooring installer, shares a clever tip on repairing a crack in laminate flooring - without replacing the entire plank! A super practical trick!
Establish yourself as a flooring expert by sharing valuable content like maintenance tips, design trends, and DIY repairs. A simple “How to Maintain Your Hardwood Floors” video could draw in thousands of viewers! The more useful content you provide, the more your audience will engage, share, and bring traffic to your profile.
5. Share Before and After Photos
Little Sutton Flooring showcases a before-and-after clip of a parquet floor renovation. The timelapse video keeps it short while still capturing the entire transformation - an awesome way to engage viewers!
Before-and-after photos are powerful for flooring businesses
Before-and-after photos are powerful for flooring businesses. They highlight your expertise and help potential clients visualize the transformation. Sharing these visuals on social media boosts engagement and reinforces your reputation as a trusted flooring expert.
6. Use Hashtags Strategically
Antonio Nava, a flooring contractor in Dallas, USA, specializes in wood flooring, refinishing, and repairs. He’s smartly used location-specific hashtags like #FlooringDallas and #FlooringTX, along with a call-to-action phone number - great job!
Using the right hashtags can boost your post’s visibility. Research popular tags like #FlooringDesign or #HomeRenovation, along with local ones specific to your city or region. A mix of broad and niche hashtags helps attract a wider audience and improves discoverability.
7. Consistency is Key
Consistency is key - just like laying down the perfect floor! Posting regularly keeps your audience engaged and your business top of mind. In fact, brands that post daily see 7x more engagement!
Feeling overwhelmed? Let a scheduling app like Hookle do the heavy lifting. Plan, automate, and keep your social channels buzzing - all from one easy-to-use platform!
8. Stay Updated with Trends
Ferreira Flooring specializes in hardwood installations in Hamilton, Ontario. They shared a trending transition from hardwood to tile in a short, music-backed video - no explanation needed, just visual impact!
Staying on top of social media and flooring trends keeps your content fresh and engaging. For example, with rising interest in sustainable flooring, sharing insights on eco-friendly materials can boost your brand’s appeal and attract new customers.
Manage All Social Channels Effortlessly in One App
Running a flooring business means balancing installations, customer service, and marketing - all at the same time. A strong online presence is key to attracting clients, building credibility, and growing your business.
With tools like Hookle, you can easily plan and schedule posts in advance
Managing social media can feel overwhelming, but with tools like Hookle, you can easily plan and schedule posts in advance - keeping your content consistent without the extra effort.
AI-powered Hookle is designed for busy flooring professionals like you. Create, schedule, and manage posts across multiple platforms, including Google Business Profile, all from one place.
Don't just take our word for it. Try Hookle for free today and simplify your social media marketing!
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