8 Best Social Media Marketing Tips for Dance Schools to Attract Local Students
- Hookle
- 21 minutes ago
- 5 min read
Table of Content
Bonus Tip: Manage All Your Socials in One App
Running a dance school is all about passion, performance, and people. But in today’s world, it’s also about having a strong presence on social media to attract new students from your local area.
Whether you’re just starting out or looking to boost your current efforts, these practical tips will help you grow your community and fill up your classes.
What is Social Media Marketing for Dance Studios?
Social media marketing for dance studios means building an online presence that helps you connect with potential students in your area, showcase your classes, and grow your studio community.
It involves sharing valuable content like short dance tutorials, clips from classes and performances, behind-the-scenes looks at your studio, student success stories, and updates about your classes and events.
By offering content that's fun, inspiring, and welcoming, you position your studio as a trusted place
By offering content that's fun, inspiring, and welcoming, you position your studio as a trusted and exciting place to learn dance. And the best part? With the right tools - especially AI-powered ones (more on that soon) - managing your social media can be simple and stress-free.
What Social Media Channels Are Best for Dance Studios?
The best platforms for dance studios include Instagram, Facebook, TikTok, and YouTube. These channels are perfect for sharing videos, promoting events, and connecting with your local dance community.
Focus on one or two platforms first - master those, then expand
You don't have to be everywhere at once. Start with the platforms where your audience already spends time and where you enjoy creating content. Once you're consistent, you can branch out and grow even more.
8 Simple Tips to Grow Your Dance Studio Online
Here are practical tips to help you boost your studio's visibility, attract local students, and keep your community engaged - whether you're just getting started or ready to level up. Let’s dive in!
1. Showcase Your Classes in Action
Dansstudio Yo absolutely nailed it! Their short 15-second clip showed natural dancing, fun vibes, and catchy music - with their logo and name casually in the background. Such a smart and effortless way to boost their brand!
Nothing draws people in like seeing real students having fun
Nothing draws people in like seeing real students having fun. Post short clips or photos of your classes, rehearsals, or recitals. Authentic content builds trust, excitement, and makes new students want to join!
2. Share Your Story
Riki Sanford, the owner of the dance studio above, shared her story in a short clip by simply showing the studio packed with dancers - just four months after opening. Incredible!
Sharing your journey builds emotional connection and inspires others
Sharing your journey like this is powerful. It builds emotional connection, inspires others, and shows the real passion and growth behind your studio.
3. Post Behind-the-Scenes Moments
Michyos Dance Studio, specializing in hip hop and K-pop, shared a fun behind-the-scenes look at how they create awesome clips for their feed - cleverly asking followers if they wanted to see the final result. The finished video was then revealed in a later post. A smart and engaging tactic!
People love seeing the human side of your dance studio
Show what goes on behind the curtain: teacher meetings, costume fittings, blooper reels. People love seeing the human side of your dance studio.
4. Use Location Tags and Hashtags
Hyde Park School of Dance shared a great update where they used local hashtags like #ChicagoDance and #SummerDanceChicago to reach a local audience.
You can do the same! Boost your studio’s local reach by tagging your location in posts and stories. Use hashtags your community follows, such as #LondonDance, #TorontoDance, or #[YourCity]DanceStudio. This helps your content reach people nearby who are looking for dance classes.
5. Stay Consistent Without the Stress
Staying consistent doesn’t mean spending hours every day on social media. A great start is creating a simple content calendar to keep your feeds active and fresh.
Dedicate one day a week or month to plan and create your posts
Even better, use a scheduling tool like Hookle (shown above) to plan and automate your content across platforms - so you can stay focused on teaching and inspiring your dancers!
6. Highlight Your Unique Style
Daniel Collins from Clifton, New Jersey, is a sensual bachata instructor who showed off his unique style in a beautiful workshop demo at KS Dance Studio in NYC. Stunning!
Show what makes you different!
Is your studio known for hip-hop, ballet, or ballroom? Show what makes you different! Clear branding attracts the right students who will connect with and love what you offer.
7. Use Google Business Profile
Your Google Business Profile is essential. Update it with your studio hours, location, website, and class info.
Post helpful updates regularly - Google shows them directly in local search results, making it easier for local students and parents to find you. Link your social media for even more visibility!
Stay consistent by publishing updates
Don't set it and forget it. Stay active by posting updates news, class openings, and events. You can do this with Google's native tools, but using management apps like Hookle can lighten your workload and let you post to your Google Business Profile and all your socials at the same time.
Don't have Profile Yet? It’s free and easy to set up. Create your Google Business Profile here.
8. Educate and Give Tips
CLI Studios nailed it with a fun, helpful video on what to do when your dance moves don’t land perfectly. They showed quick, practical tips on how to practice and get better - super motivating and easy to follow. Loved it!
Tips helps your audience improve and shows that your studio is a place where dancers grow
Sharing tips like this not only helps your audience improve but also shows that your studio is a place where dancers grow, have fun, and aren’t afraid to make mistakes.
Manage All Your Socials in One App
Social media marketing can feel overwhelming, especially when you're juggling teaching, choreography, and admin work. Managing multiple platforms, posting consistently, and responding to messages all take valuable time.
Hookle makes it easy for dance schools to manage all socials from one simple app
This is where social media management apps like Hookle come to the rescue. Hookle makes it incredibly easy for dance schools to manage Facebook, Instagram, Google Business Profile, and more - all from one simple mobile app. You can schedule posts in advance, get smart post suggestions, and track your performance without any complicated tools.
Whether you're posting videos of your latest recital or announcing a new beginner's class, Hookle streamlines everything so you can focus more on your students and your passion for dance.
Download Hookle for free today and make social media marketing a breeze!
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