9 Easy and Effective Social Media Marketing Tips for Podcasters
- Hookle
- 1 hour ago
- 6 min read
Photo by theCorgi via Canva
Table of Content
Bonus Tip 💡: Manage All Your Socials in One App
If you’re a podcaster looking to grow your audience, social media can be your best friend. But with so many platforms and strategies out there, it’s easy to feel overwhelmed - especially if you're just starting out.
You don’t need a marketing degree or a big budget to make a big impact
The good news? You don’t need a marketing degree or a big budget to make a big impact. With the right tactics, even beginner podcasters can build a loyal following and boost downloads through smart social media marketing.
Here are practical, easy-to-implement tips to kickstart your podcast journey. But first, let’s quickly dive into the what and why of social media marketing for podcasters.
What is Social Media Marketing for Podcasters?
Social media marketing for podcasters means building an online presence that helps you connect with your target audience, grow listenership, and boost engagement. This includes sharing engaging content about your episodes, teaser clips, behind-the-scenes photos or videos, answering questions from listeners, and promoting upcoming shows or guest interviews.
Offering valuable and entertaining content, you stay top-of-mind
By consistently offering valuable and entertaining content, you stay top-of-mind when people are looking for something new to listen to.
And with the right tools (especially AI-powered ones - we’ll talk more about those shortly), this becomes much easier. These tools can automate your posts, suggest new content ideas, and optimize your strategy - freeing you up to focus on creating amazing podcast episodes.
What Social Media Channels Are Best for Podcasters?
The best social media platforms for podcasters are Instagram, Facebook, TikTok, YouTube, and X (formerly Twitter). These platforms are ideal for sharing teaser clips, behind-the-scenes content, episode quotes, and engaging directly with listeners through comments, live videos, or polls.
Each channel has its unique strengths - YouTube is great for full video episodes or shorts, TikTok is perfect for viral moments and trends, while Instagram and Facebook work well for building community and showcasing visual highlights.
LinkedIn is also a powerful platform for podcasters, especially if your content is in business, education, or career-related niches. It’s perfect for building authority, connecting with potential guests, or attracting sponsors and collaborators.
Short-form videos boost discoverability and drive traffic to your full episodes
If you’re just starting out, don’t feel pressured to be everywhere at once. Choose one or two platforms, master your posting strategy there, and expand gradually. Need help choosing the right platforms? Check out our guide on how to pick the best ones for your podcast.
Choose one or two platforms, master them first, and then expand gradually
Managing multiple platforms can quickly become time-consuming - but it doesn’t have to be. A social media management tools can help you stay organized and on schedule. With features like post scheduling, content automation, and performance tracking all in one place, you can stay active online without burning out.
9 Essential Tips to Grow Your Podcast
You’ll find down-to-earth tips here to help grow your podcast, connect with your audience, and keep the momentum going - whether you’re just starting or stepping it up. Let’s dive in!
1. Share Your Story
Rayner Chew above shared his story about starting a podcast in a short clip with 5 simple steps. Very nice - and the engagement speaks for itself.
Share why you started, what you've learned, and what keeps you going
Your story can do the same. Be real. Share why you started, what you've learned, and what keeps you going. Authentic stories connect and inspire. Encourage others too: “What’s your podcast journey?” or “Why did you start?” You’ll be surprised how much it resonates.
2. Share Episode Highlights
Who says episode highlights have to be serious? Nope! Podcaster Marni Goldman above nailed it with a fun 10-second teaser for her upcoming episode - so creative!
Hook your audience with a bold quote, a quick clip, or a juicy takeaway
Skip the usual “New episode out now.” Instead, hook your audience with a bold quote, a quick clip, or a juicy takeaway. Give them a reason to click. A little creativity goes a long way in grabbing attention and boosting listens.
3. Post Behind-the-Scenes Content
Khalifa Media House nailed it with a short 8-second clip showing behind-the-scenes moments - quick cuts, different takes, and a editing glimpse into how the podcast came together.
Show your followers what happens off the mic
Show your followers what happens off the mic. Share your setup, scribbled notes, bloopers, or even your go-to coffee mug. These personal touches make your show more relatable and build real connection with your audience.
4. Use Hashtags Strategically
Above, 2hard2fastpodcast shows a great example of smart hashtag strategy - they used local hashtags like #SanAntonioLiving and #TexasPodcast to connect with a regional audience.
When choosing hashtags, research and use niche-specific ones that your target listeners actually follow. Skip overly generic tags like #podcast, and instead go for more specific ones such as #ParentingPodcast or #TrueCrimeFans to increase visibility within your niche.
5. Collaborate with Guests and Other Creators
TheTexasPodcast highlights a great example of collaboration by sharing guest Teresa Kaye Newman’s educational message from Newman Music Academy.
When you feature guests, always tag them in your posts and encourage them to reshare the episode on their own channels. This kind of cross-promotion is a powerful and organic way to reach new audiences and grow your podcast's visibility.
6. Ask Questions to Drive Engagement
Derrick Mirochnik shares a very educational short clip about the types of questions that spark interest and drive engagement on your podcast.
Turn your episode themes into questions and invite your audience to comment
Turn your episode themes into questions and invite your audience to join the conversation. For example: “What’s your biggest productivity struggle?”, “What’s your story?”, or “Who’s your favorite true crime villain?”
7. Use Scheduling Tools
Staying consistent is key. Sure, you can use a manual content calendar or set reminders - but the easiest way is to start scheduling your posts and episodes.
Easiest way to stay consistent is to start scheduling your posts and episodes
Use social media management tools like Hookle (as shown above) to schedule content in advance - especially around episode release days. It keeps your feed active, even when you're busy.
8. Build Authority by Sharing Advice
Podcast House from the UK has done this pretty nicely - they’re sharing 3 simple and actionable tips on how to start your own podcast.
Sharing helpful tips adds value for your audience and makes you more relatable
Sharing helpful tips like this not only adds value for your audience but also makes you more relatable. At the same time, it positions you as a knowledgeable expert within your niche, building trust and credibility.
9. Boost Visibility with Google Business Profile
Your Google Business Profile isn’t just for brick-and-mortar businesses - it’s a hidden gem for podcast studios too, even if you're fully remote! It helps you show up in local searches and build credibility with listeners and collaborators alike.
Keep your profile fresh with behind-the-scenes photos, teaser clips, glowing reviews, and guest shoutouts. Share success stories, highlight milestones, and promote upcoming episodes or studio services like editing and production packages. And don’t forget to link your social media profiles to your Google listing.
Share success stories, highlight milestones, and promote upcoming episodes on Google (for free!)
No profile yet? No problem - it’s free and takes just minutes to set up. Set up yours here.
And don’t stop there - stay consistent with publishing updates (yes it's free!). Use a tool like Hookle to publish post across your social media and Google Business Profile in one go. It’s the easiest way to keep your studio top of mind while saving time.
Manage All Your Socials in One App
Managing social media for your podcast doesn’t have to be time-consuming or complicated. As a podcaster, your main focus should be creating amazing content - not stressing about posting schedules and platform juggling. That’s where social media management tools like Hookle come in handy.
Hookle is an AI-powered, all-in-one social media management app that helps you schedule, publish, and manage content across multiple platforms. It’s especially ideal for solo creators like podcasters who don’t have a dedicated marketing team.
Hookle is especially ideal for podcasters who don’t have a dedicated marketing team
Whether you're promoting your latest episode, interacting with fans, or repurposing podcast content, Hookle helps you stay consistent and visible - without the stress.
Don’t take our word for it - try it yourself. Download Hookle for free today and simplify your podcast marketing like a pro.
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