5 Effective New Year’s Resolutions for Small Business Owners to Boost Growth on Socials
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As the calendar turns to a new year, it’s the perfect time for small business owners to set fresh goals. New Year’s resolutions aren’t just for personal development - they can also lead to professional growth and success.
New year is the perfect time for small business owners to set fresh goals
Let’s explore below these effective resolutions that can elevate your business in the year ahead, complete with concrete examples from small business owners who have nailed it.
1. Commit to Posting Regularly on Social Media
Reels by sweetbitesnz on Instagram
As seen above, the boutique bakery "Sweet Bites" regularly posts Reels on Instagram, featuring time-lapse videos of cake decoration. They also do weekly roundups to highlight their best-selling products, showcase behind-the-scenes moments, and engage with their audience by sharing customer testimonials.
Consistency is key to maintaining engagement on social media
Consistency is key to maintaining engagement on social media. Many small business owners struggle to stay active online, but posting regularly can significantly boost visibility and customer trust.
Pro tips: Schedule posts ahead of time using scheduler apps like Hookle. With features like smart scheduling and daily post ideas, staying consistent has never been easier.
2. Prioritize Customer Feedback
Video by luviabeauty on TikTok
A great example once again! Luvia Beauty, an entrepreneur from Kenya who runs a beauty, makeup, and fragrance shop, posted this thoughtful thank-you message for her customers, smartly including a coupon code in the post.
Happy customers are the backbone of any successful business
Happy customers are the backbone of any successful business. Make it your resolution to actively seek feedback and take action on it.
Pro tips: Use Instagram Stories to run polls or create simple surveys with free tools like Google Forms. Share updates based on the feedback you receive.
3. Leverage Short-Form Video Content
Video by idamanflora.katsuragroup on TikTok
A local business, Garden Landscape Design from Malaysia, shares before-and-after clips of their gardening projects on TikTok. One of their popular videos showcases a neglected backyard transformed with Podocarpus, a water feature, plants, and Japanese grass, giving their customer’s yard a fresh, vibrant look.
Short-form video is dominating platforms like TikTok, Instagram Reels, and YouTube Shorts. Make it your resolution to create engaging and authentic videos for your brand.
Pro tips: Focus on quick behind-the-scenes clips, customer testimonials, or “a day in the life” content to connect with your audience.
4. Adopt Automation and AI Tools
Post by metroglassllc on Instagram
Time is money, and automation helps you save both. This year, resolve to streamline your processes with AI and automation. Opt for robust and well-established tools like Hookle, which makes automation and AI incredibly easy to use.
A great example is Metro Glass LLC, a vehicle glass service business from the US. Using Hookle’s AI-powered social media automation, they didn’t need to create their posts manually. Hookle’s AI generated the ready-made post (shown above) for them, which they simply scheduled in advance to share across their social channels, effortlessly reaching both loyal and new customers.
Pro tips: Simplify your social media management by using AI-powered ready-made posts and post inspirations. Tools like Hookle make managing your socials effortless.
5. Build a Strong Online Presence
Profile by Yoga With Bird on YouTube
Bird, a 200-hour Certified Yoga Teacher, is passionate about helping others find inner peace, self-love, and happiness through yoga and meditation. She consistently shares engaging clips on YouTube and other social platforms, which have gained remarkable traction — as shown above!
Having a strong online presence has never been more important
From social media to your Google Business Profile, having a strong online presence has never been more important. This year, make it a priority to build and optimize your digital footprint.
Pro tips: Keep your profiles updated with professional photos, accurate contact details, and compelling content. Don’t forget to include customer testimonials to enhance credibility and trust.
Stay Consistent on Socials This Year with Management Tools
New Year’s resolutions for small business owners aren’t just about setting goals - they’re about taking actionable steps to grow and thrive. However, social media marketing can be time-consuming. Don’t worry - this is where social media management tools like Hookle come in handy.
Hookle is an AI-powered social media management app designed for small businesses, making content sharing this new year a breeze. It simplifies your social media strategy with features like automated post scheduling, content suggestions, and smart analytics - all in one easy-to-use platform.
Don’t just take our word for it – try it yourself. Download Hookle for free today and transform your social media management in the new year!
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