LinkedIn Multi-Image Ideas for Small Businesses with Real Examples
Photo by WICHAYADA CHUWANNACHUN via Canva
Shortcuts
Bonus Tip 💡: Schedule Your Multi-Image Posts to Save Time
In today’s fast-paced digital landscape, LinkedIn multi-image posts (formerly known as carousel posts) have become a powerful tool for small businesses to share engaging, swipeable content that not only grabs attention but also boosts engagement.
Multi-image posts have become a powerful tool to share content that grabs attention
LinkedIn reports that multi-image posts generate higher engagement compared to standard single-image posts, as they offer a multi-slide format that keeps viewers swiping through valuable insights or stories. A study found that 65% of LinkedIn members say that content quality influences their decision to connect with a business.
So, let’s dive into these LinkedIn multi-image ideas designed to help you connect with your audience and maximize the impact of your small business presence.
Tips for Creating High-Performing Multi-Image Posts
There are some rules of thumb for creating effective multi-image posts. The first image should be the most dominant, while the others should provide supporting information or explanations. Here are some key tips to consider.
Use Strong Visuals: Multi-image posts perform better with captivating visuals. Use high-quality images, graphics, or branded colors that immediately catch attention.
Keep Copy Concise: Avoid overcrowding slides with too much text. Aim for short, clear statements that don’t require extensive reading. Viewers tend to swipe quickly, so make your points concise.
End with a CTA: Invite viewers to take the next step, whether it’s visiting your website, signing up for a newsletter, or trying out your product. A clear call to action on the last slide guides your audience on what to do next.
1. How-To Guides and Step-by-Step Tutorials
Post by 1halla on LinkedIn
Give your audience a step-by-step breakdown of a topic relevant to your industry. These guides help showcase your expertise and simplify complex processes. For example, 1halla has posted a step-by-step guide on installation tips for gypsum board, as seen above.
Similarly, a local bakery might share a post titled “5 Simple Steps to Decorate a Cake,” while a financial advisor could create a guide called “How to Budget in 10 Steps.” Each step should contain a bite-sized tip or instruction that makes it easy to follow along.
Tip: Break down each step into clear, concise instructions with relevant images or graphics. This approach makes it easy for users to swipe through and absorb the information.
2. Customer Success Stories and Testimonials
A small business accountant could showcase “3 Businesses We Helped Save on Taxes,” with each slide featuring a short quote and the benefits received by each client. This is exactly how Supply Care Solutions Agency, a recruitment agency, did it on their feed, as shown above.
Sharing testimonials as a multi-image post can be impactful, especially when presented visually. Consider dedicating each slide to a different customer’s journey with your product or service. This format not only provides social proof but also adds a human touch to your brand.
3. Debunk Myths Using Multi-Images
Post by NEERJA SHARMA on LinkedIn
A local gym might post “5 Fitness Myths Debunked,” addressing common misconceptions such as “Lifting weights makes you bulky” or “Cardio is the only way to lose weight.” Above in the picture, entrepreneur Neerja Sharma shared a post debunking myths about skincare products related to sun exposure.
Dispel common industry myths with multi-image posts that educate your audience
Dispel common industry myths with fun, engaging multi-image posts that educate your audience. Myths and misconceptions can create confusion, so by debunking them, you add value and position your brand as an authority.
4. Behind-the-Scenes Sneak Peeks
Behind the Scenes Catering and Events showcased their catering service with a series of multi-images, as seen in the image above. Similarly, a café owner could create a “From Bean to Cup” series, illustrating each stage of their coffee preparation process, from sourcing beans to the final brew.
People love to see what goes on behind closed doors
People love to see what goes on behind closed doors, so give them a glimpse into your day-to-day operations. Showcasing the inner workings of your business or your team culture is a great way to build a connection with your audience.
5. Tips and Tricks in Your Niche
Post by AMP Talent Group on LinkedIn
A great example above is AMP Talent Group, an agency connecting talents, businesses, and brands, sharing a picture set with advice for people in the entertainment industry.
Similarly, a social media consultant might create “5 Quick Social Media Hacks for Small Businesses.” This type of content builds trust and positions your brand as a go-to resource.
Focus on industry-specific tips that address common challenges
Share practical advice that your audience can put into action immediately. Focus on industry-specific tips that address common challenges your target audience faces.
6. Storytelling Series
Post by Bolton Construction on LinkedIn
Above is a great example of a story shared by Daniel Mallery, a Project Manager at Bolton Construction, showcasing the journey of a construction project from start to finish through multiple images. Similarly, a small fashion boutique might create “The Journey of Our Brand: From Sketch to Storefront,” guiding viewers through each phase of the business journey.
Share the story of your brand, product or the process of launching your business
Share the story of your brand, product or the process of launching your business. Use each slide to highlight a different chapter, from challenges faced to key milestones. This approach helps build emotional connections with your audience, especially if the story is relatable.
7. Share Images of an Event or Occasion
Post by Hookle on LinkedIn
Above, Hookle shared images from a tech event held in London. Highlighting special events or occasions is a powerful way to showcase your brand’s personality and community involvement.
Highlighting special events or occasions is a powerful way to showcase your brand’s personality
Whether it’s a company milestone, community event, or seasonal celebration, sharing photos from these moments gives your audience an inside look. For example, a local bookstore might share images from a recent author event or book signing.
By posting event images, you humanize your brand, celebrate successes, and strengthen connections with your audience through shared experiences.
8. Showcase Your Products or Services
Post by Mutualism on LinkedIn
Mutualism provides a great example by showcasing their services in a multi-image post, as seen above. Similarly, a skincare brand could create a “Must-Have Winter Essentials” post, detailing the benefits of each seasonal product on separate images.
Use a multi-image post to spotlight each of your top products or services, dedicating each slide to one item and highlighting its unique selling points. Including testimonials, if possible, adds further credibility. This format allows followers to swipe through your offerings easily, providing a clear and digestible overview.
9. Represent your team
Post by Mutualism on LinkedIn
Showcasing your team on LinkedIn humanizes your brand and builds trust with your audience. Create a multi-image post featuring each team member, their role, and a fun fact or two about them - just like Mutualism has done above.
Showcasing your team humanizes your brand and builds trust with your audience
This approach adds a personal touch, making your brand feel more relatable and approachable. Whether it’s a small startup or an established business, introducing your team gives followers insight into the people behind the brand, reinforcing authenticity and fostering stronger connections with your audience.
Schedule Your Multi-Image Posts to Save Time
Creating content is just the first step - sharing it consistently is key to building a strong LinkedIn presence. To streamline this process, consider using a social media management app like AI-powered Hookle.
Hookle allows you to easily schedule and manage your multi-image posts across platforms, while also leveraging AI to help you create engaging content. This saves you valuable time and helps you maintain a steady posting schedule, which is especially beneficial for small business owners juggling multiple responsibilities.
Don’t just take our word for it - try it yourself! Download Hookle for free today and start scheduling your LinkedIn posts to boost your business’s reach!
.png)
.png)
.png)