February 2025 Social Media Content Calendar
Updated: 5 days ago
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Social media is an important marketing channel for small-business owners and entrepreneurs, but it can be challenging to keep up with.
One way to ensure you’re posting consistently is to outline important dates and events for the month
One way to ensure you’re posting consistent, high-quality content is by creating a monthly social media content calendar that outlines important dates and events for the month.
In the article below, we’ve hand-picked some of the key dates to highlight on social media during the month of February 2025. While not exhaustive, this calendar gives you a starting point for blending creativity and strategy while creating your February content.
Overarching Topics for Your February Social Media Content Calendar
Some topics on our February social media content calendar are date-specific, while others can be used anytime throughout the month. Below are some general ideas you can leverage to create engaging content all month long.
Beat the Winter Blues
Photo by Ian Schneider on Unsplash
Winter is a tough time of year. You can help people beat the winter blues with encouraging posts that inspire people to get moving, connect with loved ones, and remember that spring is just around the corner.
Topics could include tips for bundling up and getting outdoors, suggestions for shows and movies on popular streaming platforms, and ideas for fun get-togethers like themed dinner parties or game nights.
Spread the Love on Valentine's Day
Photo by freestocks on Unsplash
Of course, you can create posts for Valentine’s Day on February 14th, but don't forget to build anticipation with several posts leading up to the day.
Share updates about any Valentine’s promotions, gift-with-purchase offers, gift ideas, or special discounts you're running to keep your audience engaged.
Celebrate Black History Month
Photo by Brett Jordan on Unsplash
February is Black History Month, and it’s a great time to celebrate the achievements, contributions, culture, and heritage of African Americans.
Throughout your February social media content calendar, you can highlight such figures on your social pages with a photo or graphic along with some historical facts about the person.
Keep the Chinese New Year Celebrations Going
Photo by Yuwei Shaw on Unsplash
Chinese New Year 2025 begins on January 29th and continues for 15 days, ending with the Lantern Festival on February 12th, 2025.
During the early days of February, marking the Year of the Snake, consider creating a few posts to share interesting facts about this vibrant celebration. For more insights into Chinese New Year traditions, check out this helpful resource!
Date-Specific Posts for February
Photo by may1985 via Canva
When it comes to date-specific posts, the possibilities are endless! Below are some of the most popular dates that small business owners and entrepreneurs can highlight in their social media content calendars.
February 2: Groundhog Day
Photo by Ralph Katieb on Unsplash
Create a fun post that highlights Punxsutawney Phil’s prediction on whether there will be six more weeks of winter after seeing his shadow during their morning inspection. You can also follow up your post with any updates on when to expect spring to come onto the horizon.
February 4: World Cancer Day
Photo by National Cancer Institute on Unsplash
World Cancer Day recognizes cancer survivors and those battling cancer. To make the most of this day, consider highlighting either people you know who have survived or are fighting cancer or some facts about cancer that people might not know.
February 5: National Weatherperson’s Day
Photo by Josep Castells on Unsplash
For National Weatherperson’s Day, share some funny weather puns and jokes along with some advice on how to stay warm through the winter months.
Share some funny weather puns and jokes along with some advice
You can also create a post about how important accurate weather forecasts are to your business or your community or share some photos from past stormy days.
February 7: Send a Card to a Friend Day
Photo by Oksana Berko on Unsplash
National Send a Card to a Friend Day encourages you to send a card to someone you care about. On this day, people get the chance to express their feelings and show that they care about those around them.
Create a post encouraging your followers to send a card to a friend and make someone’s day.
February 9: Super Bowl Sunday
Photo by Dave Adamson on Unsplash
Capitalize on the hype around Super Bowl Sunday with fun, football-related social media content. You don't have to be an NFL fan or have any interest in football whatsoever — it's all about creating content that will resonate with people who are interested in the game.
February 11: Safer Internet Day
For Safer Internet Day, create a post that encourages people to think about how they use technology and how it affects their lives. You can also provide information and resources to help people learn how to protect themselves and their children online.
February 14: Valentine's Day
Photo by Freestocks on Unsplash
You can create a fun or romantic post to celebrate this special day of love. Focus on creative ideas that relate to your brand and try to be unique. A month or week-long 'special offer' campaign or posts suggesting the best gifts for the occasion from your product range will work great.
Focus on creative ideas that relate to your brand and try to be unique.
For more ideas what to share on the day of love, take a look of these 10 Valentine’s Day Social Media Marketing Tips and Content Ideas for Entrepreneurs.
February 17: Random Acts of Kindness Day
Photo by Dee @ Copper and Wild on Unsplash
On Random Acts of Kindness Day, create posts with ideas of ways that people can show kindness toward others.
Create posts with ideas of ways that people can show kindness
It could mean buying lunch for a stranger, giving $20 to someone in need, or leaving a handwritten note on someone's windshield. Keep it simple, and consider posting your own random acts of kindness.
February 17: President's Day
Photo by John Bakator on Unsplash
President's Day is a federal holiday observed on the third Monday of February that honors all U.S. presidents. For social content, you can highlight past presidents you admire, create content about leadership, or share any promotional offers you have going on this day.
February 20: World Day of Social Justice
Photo by Cody Pulliam on Unsplash
Create a post about World Day of Social Justice that includes a link to an event website or any relevant content that you want your audience to read.
Post an image with text that promotes the importance of social justice and shares information about how people can get involved in their communities.
February 20: Love Your Pet Day
Photo by Krista Mangulsone on Unsplash
Create a post encouraging people to share photos of themselves with their pets. Include photos of your own pets or those of your team members.
Use the hashtag #LoveYourPetDay to find other people who have shared photos that you can like, comment on, and share with your followers as well.
February 27: International Polar Bear Day
Photo by HuntedDuck via Canva
International Polar Bear Day is dedicated to raising awareness about the conservation of polar bears and their melting Arctic habitat.
Share facts, inspire action, and encourage eco-friendly practices to make a positive impact
It's a perfect opportunity for small businesses to promote environmental sustainability and engage with their audience through posts about wildlife conservation. Share facts, inspire action, and encourage eco-friendly practices to make a positive impact!
Use Social Media Scheduling Tool for Your Content
As a small business owner or entrepreneur, finding the time to consistently create fresh content can be a challenge. That’s where a social media scheduling apps such as AI-powered Hookle come in handy.
These tools allow you to plan and schedule content in advance, saving you time by automating tasks like posting at specific times and responding to comments and messages.
Hookle simplifies content creation and scheduling, helping you save time and work more effectively. The app's intuitive interface lets you plan and schedule posts across multiple social media channels with ease, all from a convenient monthly calendar view.
If keeping up with your social media content feels overwhelming, download Hookle for free and start planning your February content today.
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