4 quick tips to mastering scheduling your social media posts
Updated: May 19
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Posting to social media might sometimes feel a bit daunting. Maybe you don’t have enough time, or just don’t come up with anything to post when you do have the chance.
That’s when scheduling comes into the picture. Scheduling your social media posts is one of the most powerful social media marketing practices - it saves you time, nerves and increases the value of your content.
Scheduling your social media posts is one of the most powerful social media marketing practices - it saves you time, nerves and increases the value of your content.
Here we introduce you four reasons why you should try scheduling your social media posts, and give you tips on how to master reaching your customers on social media:
1. Post consistently
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Whichever social media networks you choose to promote your business, it is important to keep those channels active and timely. If a potential or existing customer bumps to your page, they will only want to follow your business if they see interesting or valuable content.
That’s why posting daily, or at least several times a week is recommended. And not only to draw in new followers but to keep current ones engaged and entertained. When you plan and schedule your posts beforehand, it will help you to be consistent without the need to come up with new content every day.
When you plan and schedule your posts beforehand, it will help you to be consistent without the need to come up with new content every day.
The optimal posting rate varies a bit depending on the social media network and the nature of the platform. As a general guide, the optimal posting rate for a small business on:
Facebook 3-5 times a week.
LinkedIn 1-2 times a week.
Twitter from 1 to 30 times a day.
Instagram 1-2 times a day.
Note, that on social media consistency often means more than frequency! So when deciding how often you should posts, consider what is realistic for you and your business and try to stick to that.
So posting just 1-2 times a week to your platforms consistently all the time is way better than e.g. forgetting posting at all for a long time.
2. Choose the right time to post
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Now that you can schedule your posts for the future, it's important to choose the optimal time to publish them.
Your followers, like most social media users, are more active at certain times of the day. So, when should you post on social media? A general rule of thumb is that mornings between 8 to 12 a.m. from Monday to Wednesday are the safest times to post. To find the best time to reach your audience, you can experiment with different times and days of the week.
However, there's an easier way - using AI-powered smart scheduling that recommends the best times and ideal days for your posts. Try it out; you might be pleasantly surprised!
3. Save time and stay focused
When you’re running a small business, you don’t always have time to constantly create and look for new social media content. Social media marketing should definitely not be a task that interrupts your daily work and messes up your flow.
Scheduling allows you to dedicate one block of time per week to spend creating content so you can focus on the job at hand. This means you don’t need to plan daily, which can often take you away from other important tasks. So to start scheduling, try to take a time slot every week to create and schedule your content for the upcoming week. You’ll improve your online presence in no-time.
Scheduling allows you to dedicate one block of time per week to spend creating content so you can focus on the job at hand.
You can also try out social media teamwork with your team mates. Thus you can easily share your workload and get your team also involved while planning social postings and the strategy for your business!
4. Increase the value of your social media content
Like said earlier, frequency is not the most important aspect of social media content. Consistency and quality of content rule over flooding your followers with content any day. Scrambling to craft posts at the last minute can lead to irrelevant or low-quality content that your followers won’t appreciate. Scheduling makes it easy to plan and create your content beforehand without a rush.
Scheduling makes it easy to plan and create your content beforehand without a rush.
If you’re not sure what to post, think ahead on upcoming events and promotions. What national holidays or local events that are relevant to your customers are coming up? Do you have any special promotions or new services you want to introduce? What fun behind-the-scenes happenings you want to share?
You don’t need to come up with all your content by yourself. Pay attention to other websites and sources that are relevant to your audience and share their best content as well.
Hookle is a social media planning and scheduling tool, designed especially for small business use. Get started for free and download your Hookle on App Store or Google Play now!
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