Simple Guide: How to Schedule TikTok Posts on Desktop and Mobile
Updated: Nov 22
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As TikTok continues to rise in popularity, small business owners are increasingly using the platform to connect with audiences in creative and engaging ways.
With over 1 billion active users globally, TikTok offers a vast opportunity for reaching new customers, especially since 73% of people say they feel a deeper connection to brands they interact with on social media platforms like TikTok.
Scheduling TikTok posts ahead of time can help small business owners save time
However, keeping up with a regular posting schedule can be challenging, especially when juggling other responsibilities. Scheduling TikTok posts ahead of time can help small business owners save time, maintain consistency, and improve engagement.
Why Scheduling Your TikTok Posts Is Beneficial
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Consistency is key to social media success. Posting regularly ensures that your brand stays top-of-mind for followers, but finding time to post daily can be a challenge. Scheduling posts allows you to batch content creation and plan ahead, giving you more time to focus on other areas of your business.
Here are some key benefits:
Time Management: By scheduling posts, you can set aside dedicated time for creating content instead of scrambling to post something every day.
Consistency: Regular posting builds trust with your audience and boosts visibility in TikTok's algorithm.
Reach Peak Times: Scheduling tools allow you to post at times when your audience is most active, even if it doesn’t align with your personal schedule.
Reduced Stress: With posts pre-scheduled, you can enjoy a well-deserved break without worrying about maintaining an active presence.
In this guide, we’ll walk you through easy ways to schedule TikTok posts on both desktop and mobile, providing a step-by-step breakdown that small business owners can easily follow.
Schedule TikTok Posts on Desktop
Scheduling with TikTok desktop app
Currently, you can’t schedule TikTok posts via the TikTok mobile app. You’ll need to log in to your TikTok account via a web browser to do any scheduling.
Using desktop tools to schedule TikTok posts can help streamline your content management, especially when paired with other social media tasks you might handle on your computer. TikTok offers a native scheduling feature for business accounts through its desktop platform.
Follow these steps to schedule:
Log into TikTok for Web: Go to the TikTok website and log into your business account.
Upload Content: Click on the upload button, then select the video you want to schedule from your computer.
Edit and Schedule: Add your caption, hashtags, and any other settings, such as privacy. Then, click “Schedule video.”
Set the Date and Time: Choose the date and time you’d like the video to be posted. TikTok allows you to schedule up to 30 days in advance.
Using TikTok’s desktop platform can be a good choice if you’re working on multiple devices or if you create and edit videos on your computer.
Schedule TikTok Posts on Mobile
Scheduling with Hookle Mobile App
For busy entrepreneurs, managing a TikTok schedule on the go is essential. As said before, you can’t schedule TikTok posts via the TikTok mobile app. Fortunately, several third-party scheduling apps make it easy to plan and automate posts right from your mobile device.
Here’s a step-by-step guide to scheduling TikTok posts on mobile:
Download a Scheduling App: Choose a reliable third-party app that supports TikTok, such as Hookle. These apps offer user-friendly mobile interfaces with features for scheduling, analytics, and more.
Link Your TikTok Account: Open the app, navigate to the settings, and connect your TikTok account. Most platforms provide a guided, step-by-step setup process.
Schedule Your Post: Upload your video, add captions, and select the date and time you’d like it to go live. Many apps send reminders when it’s time to post, helping you stay on track.
Using a mobile scheduling app can be a game-changer for small business owners who need flexible, efficient content management. Most of these apps even allow you to schedule posts across multiple platforms simultaneously, including TikTok, Instagram, and Google My Business.
Tips for Scheduling TikTok Posts
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Since small business owners are often busy and may forget to publish posts on social media and TikTok, we’ve compiled some simple, practical tips to lighten your workload and help you maximize your TikTok scheduling strategy.
Key Considerations:
Plan Content Around Trending Hashtags: TikTok thrives on trends, so aligning your posts with trending hashtags can help your content reach a wider audience.
Batch Content Creation: Set aside a few hours each week to record and edit multiple videos. This approach saves time and ensures you always have content ready to post.
Cross-Post Across Platforms: While batching content, consider scheduling posts across all your social media platforms, including TikTok, at the same time using scheduling apps like Hookle.
Experiment with Different Times: Schedule posts at various times of the day to find when your audience is most engaged. Analytics from TikTok or your scheduling app can provide insights into optimal posting times.
Use Analytics to Track Performance: Monitor your analytics to identify which posts perform best. This will help you understand your audience’s preferences and refine your content strategy
Save Time and Simplify Scheduling with AI
Scheduling your posts is undoubtedly beneficial, allowing you to automate and streamline your workload effectively. For small business owners, scheduling TikTok posts is a practical solution for staying active on social media without feeling overwhelmed. Whether using TikTok’s native scheduler or third-party tools like Hookle, you can simplify your content strategy and establish a strong, steady presence on this rapidly growing platform.
AI-powered scheduling tools like Hookle take things a step further, making the process even smoother and more engaging. Hookle provides a unique, user-friendly solution tailored for small business owners, with smart scheduling features that allow you to manage TikTok and other social platforms in one place.
But don’t just take our word for it - experience the difference yourself! Download Hookle for free to effortlessly manage your TikTok posts and streamline your entire social media strategy today!
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