9 Simple Habits to Help Small Businesses Create Social Media Content More Consistently
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Bonus Tip 💡: Use Social Media Planners to Ease Your Workload
In the fast-paced world of social media, creating content consistently can be a daunting task for small businesses. However, a study by the Content Marketing Institute reveals that 60% of marketers find that consistent content creation is critical for their success.
Establishing good habits for content creation enables businesses to drive growth.
This statistic highlights the importance of establishing good habits for social media content creation, enabling small business owners to engage their audiences and drive growth.
This blog post outlines simple habits that can help you create social media content more consistently, ensuring your business remains relevant and connected to its audience.
1. Set Clear Goals
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Set specific, measurable, attainable, relevant, and time-bound (SMART) goals that will guide your social media strategy. This clarity will help you stay focused and motivated.
Establishing clear social media goals is the foundation for consistent content creation
Establishing clear social media goals is the foundation for consistent content creation. Start by determining what you want to achieve with your social media presence. Is it increased brand awareness, engagement, or lead generation?
2. Create a Content Calendar
A social media content calendar is an invaluable tool for planning and organizing your posts. It enables you to visualize your content strategy over weeks or months, helping you identify important dates, events, and themes to align your posts with.
Use tools like Google Sheets, Trello, or dedicated social media management apps like Hookle (as shown above) to create your calendar. Regularly review and update it to stay on track and ensure consistent posting.
3. Develop a Posting Routine
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Establishing a posting routine can significantly boost your productivity on social media. Choose specific days and times for creating, scheduling, and engaging with your audience. For example, you could schedule all posts on a monthly basis and then check weekly to ensure everything is on track, adding additional content as new opportunities arise.
By incorporating social media management into your daily or weekly routine, you’ll develop a habit that makes staying consistent much easier.
4. Repurpose Existing Content
Repurposing a Blog Post by Hookle
Repurposing content is a smart way to maximize your social media efforts. Take a blog post and transform it into a series of posts, graphics, or videos - just like Hookle did on International Women’s Day, as shown in the picture above.
This strategy not only saves time but also helps you reach different audiences across multiple platforms. According to HubSpot, repurposing content can extend its lifespan by 50%, making it an effective approach for consistent social media content creation.
Try to create evergreen content as well, since it remains relevant over time and can be reused in various forms, further extending its value and impact.
5. Capture ideas as they spark
The ideas don’t need to be fully fleshed out right away - just a few words can capture that spark, just like the bakery business has done in the picture above.
An idea bank serves as your creative reservoir for social media content
An idea bank serves as your creative reservoir for social media content. Whenever inspiration strikes, take a moment to jot down your thoughts in a designated document or app, such as Google Docs, Evernote, or even a simple notepad. Better yet, write these words directly into a social media planner app like Hookle as a draft, and return to them later when you're ready to create content.
By collecting ideas as they come, you’ll build a ready supply of content that simplifies your posting process. This practice ensures that when you're pressed for time or lacking inspiration, you have a wealth of ideas to draw from, making content creation more efficient and stress-free.
6. Film ‘Stock’ Footage
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Entrepreneurs can enhance their content strategy by filming their own stock footage. Simple video clips - such as a team meeting, a painter’s quick take of a fresh piece like the one above, or a bustling street scene - can add a personal touch to your brand.
Having ready-to-use videos like these can make creation so much simpler, allowing you to quickly incorporate engaging visuals into your marketing materials.
7. Automate Your Social Media Scheduling
Photo by Hookle
Automation tools can help streamline your social media content creation process. Use social media management tools to schedule posts in advance, freeing up time for other tasks. This ensures that your content is consistently published, even when you’re busy with other aspects of your business.
8. Track Your Performance
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Monitoring your performance is essential for identifying what works and what doesn’t on social media. Use analytics tools to assess the engagement and reach of your posts. Identify trends and audience preferences, as this data can guide your future content strategy, allowing you to refine your approach and improve consistency.
9. Stay Flexible
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While consistency is important, it’s equally vital to remain flexible. The social media landscape is constantly evolving, and so are your audience's interests. Stay open to adjusting your content strategy based on feedback, trends, and changing circumstances.
Stay open to adjusting your content strategy based on feedback and trends
This adaptability will help you maintain relevance and ensure your content remains valuable to your audience.
Use Social Media Planners to Ease Your Workload
Creating social media content consistently is a challenge that many small business owners face. However, by incorporating these simple habits into your routine, you can streamline your social media content creation process and build a strong online presence. Better yet, use social media management apps such as Hookle to ease your workload.
AI-powered Hookle allows you to schedule posts, generate endless content ideas with AI assistance, track performance, and manage multiple accounts from a single platform, saving you both time and effort while keeping your posting consistent over time.
But don’t just take our word for it - try it for yourself! Download Hookle for free now and start your consistent social media strategy today!
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