11 Social Media Automation Tasks Small Business Owners Can Easily Implement
Updated: Nov 22
Photo by studioroman via Canva
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A recent survey revealed that 43% of small business owners find managing social media to be one of their top time-consuming tasks, with many spending over six hours a week on it. This significant time investment often takes attention away from other crucial areas of running a business, such as customer service or product development. This highlights the common struggle entrepreneurs face and emphasizes the growing importance of social media automation.
By automating repetitive tasks - like scheduling posts, generating content ideas, and tracking engagement - small business owners can drastically reduce their workload, freeing up time to focus on growth and nurturing customer relationships.
By automating repetitive social media tasks small businesses can significantly reduce workload
You’ll see Hookle often mentioned throughout this blog post because it offers features directly aligned with these challenges. While there are several excellent tools available, Hookle’s AI-powered simplicity and user-friendly design make it particularly relevant for small business owners.
Rather than providing generic automation tips, this post focuses on actionable strategies, utilizing tools specifically built for entrepreneurs like you.
Let’s explore the social media tasks you can automate to streamline your strategy and enhance your efficiency!
1. Scheduling Posts in Advance
Scheduling app Hookle
One of the simplest and most impactful ways to automate your social media is by scheduling posts ahead of time. Instead of scrambling to post content every day, you can plan out a week or even a month of content in advance.
Social media schedulers allow you to schedule posts across multiple platforms simultaneously, ensuring that your brand maintains a consistent presence.
Pro Tip: Batch-create your content and set aside one day each week for scheduling all of your posts.
2. Smart Scheduling with AI
Hookle Smart Scheduling
Smart scheduling with AI revolutionizes how small businesses manage their social media. Unlike traditional methods that rely on user engagement data, AI now suggests optimal posting times based on the content of the post and current trends.
This ensures that content reaches the audience when they are most likely to engage, maximizing visibility.
3. Curating and Suggesting Content with AI
Hookle's Content Suggestion
Curating relevant and engaging content takes time, but what if an AI-powered tool could do it for you? Tools like Hookle’s Smart Content Suggestion can automatically generate social posts with just a few keywords, aligning with your brand’s voice and audience interests.
By leveraging this AI feature, you can ensure you’re always sharing fresh, high-quality content in seconds, without spending hours brainstorming ideas for your social posts.
Pro Tip: Drop a link into the composer view, and you’ll get a fully drafted post along with the picture based on the content of the link, article, or blog.
4. Automate Image Selection with AI
Hookle's AI Image Suggestion
Automating image selection can save time and improve the visual appeal of your social posts. While manually choosing images from stock photo libraries is an option, it can be time-consuming to find the perfect match. Additionally, as of now, AI image creation services are not yet mature enough to consistently provide high-quality, relevant images for social posts.
Tools like Hookle offer an AI-powered solution (Image Suggestion) that analyzes your content and suggests relevant, high-quality images from photo stocks with just a click. This ensures your posts are visually engaging and professional, without the hassle of manual image searches.
By using AI-generated image suggestions, you simplify content creation and maintain consistency across your brand's platforms.
5. Effortless Idea Generation with AI
Daily Posts Ideas by Hookle AI
Running out of ideas for social posts is a common challenge for small business owners. With AI tools like Hookle's Daily Post Ideas, you’ll receive automatically generated, ready-made posts tailored to your niche.
Instead of spending time brainstorming, you can rely on AI-generated ideas to spark inspiration. Hookle’s algorithm analyzes your past posts and audience engagement to suggest content that resonates with your followers. Plus, daily post ideas are customized to your language, day, and time, ensuring timely and relevant suggestions in different tones of voice every day.
Pro Tip: Open the daily post idea, pair it with the AI-powered image suggestions, and create a complete social post in seconds without any effort!
6. Monitoring Brand Mentions and Keywords
Monitor Brand Mentions
Keeping track of every mention of your brand, whether it’s a tag or a review, can be daunting. Social listening tools can automate the process by tracking mentions of your brand, relevant keywords, and competitors across platforms. Tools like Mention can alert you when your brand is mentioned, helping you respond quickly and engage with your audience.
Pro Tip: Set up notifications for keywords related to your business, industry, and competitors to stay on top of trends and opportunities.
7. Responding to Frequently Asked Questions
Automate Your Chats
Your social media inbox can get flooded with repetitive questions, from operating hours to product details. Automate responses to frequently asked questions using chatbots or automated replies. Tools like ManyChat allow you to create AI-powered chatbots that can respond instantly to customer inquiries, ensuring they get the information they need without a delay.
Pro Tip: Enable the bot to escalate complex queries to human support so that your team can address customer issues personally when needed.
8. Analyzing Social Media Performance
Hookle's Performance Monitoring
Measuring the effectiveness of your social media strategy is crucial for long-term success. Instead of manually analyzing data, you can automate performance tracking with tools like Hookle’s analytics dashboard.
These tools provide insights into engagement metrics, audience demographics, and post performance. Want a high-level overview? Hookle even generates a simple score, allowing you to assess the health of all your accounts directly from the dashboard, as seen in the picture above.
Pro Tip: Enable the weekly activity reminder, which notifies you if you've been inactive for over a week and suggests creating a post. You can easily publish a post in one click using the ready-made daily post ideas available on the dashboard.
9. Reposting Top-Performing Content
Hookle's Top Posts
Reposting content that performed well in the past can boost engagement and save time on content creation. Tools like Hookle or Buffer allow you to see top-performing posts automatically. Reshare your best content at regular intervals without spamming your followers.
Pro Tip: Customize your repost captions slightly to keep the content fresh and engaging even when it’s reposted.
10. Cross-Posting Across Platforms
Hookle's Cross-Posting
Managing multiple social media platforms can be challenging, especially when posting the same content across different channels. Use automation tools like Hookle or Hootsuite to cross-post your content across Instagram, Facebook, LinkedIn, TikTok, and Twitter, ensuring your message reaches a wider audience with minimal effort.
Pro Tip: While automating cross-posting, remember to tweak the message slightly for each platform to cater to its specific audience and format.
11. Welcoming New Followers
Photo by Hookle
Building a strong relationship with your audience starts with making a good first impression. You can automate welcome messages for new followers using tools like Twitter or various Instagram bots. This personalized approach helps foster engagement and makes new followers feel appreciated.
Pro Tip: Customize your welcome messages to include a call to action, such as visiting your website or signing up for your newsletter.
Wrapping Up: Embrace AI and Automation
By automating these social media tasks, you can save time, increase consistency, and focus on growing your business.
As AI tools like Hookle continue to evolve, they make it easier for small business owners to create and manage content that resonates with their audience. With features like Smart Content Suggestion and Daily Post Ideas, even the most time-consuming tasks can become manageable.
Ready to simplify your social media management? Try out Hookle free today and unlock the power of AI to boost your efficiency and grow your online presence!
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