8 Top Social Media Marketing Tips for Mental Health Therapists to Get More Clients
- Hookle
- 12 minutes ago
- 5 min read
Table of Content
Bonus Tip: Manage All Your Socials in One App
Today, many people start their search for a therapist online - and social media is often the first place they look. Whether you're a solo practitioner or part of a larger practice, building a strong online presence can help you connect with more clients who need your services.
Social media is often where people first look for a therapist
But for busy mental health professionals, marketing can feel overwhelming. The good news? It doesn't have to be. Here are practical, easy-to-implement social media marketing tips specifically for mental health therapists.
What is Social Media Marketing for Therapists?
Social media marketing for therapists means using platforms like Instagram, Facebook, LinkedIn, and Google Business Profile to build trust, showcase your expertise, and make it easier for potential clients to find and contact you.
Unlike traditional advertising, social media allows you to have real conversations, share your voice, and demonstrate the value you offer - all before someone even picks up the phone to call you.
Consistency, authenticity, and helpful content are key to a successful strategy
Consistency, authenticity, and providing helpful content are key to a successful strategy. With the right approach, social media can be one of the most powerful tools in growing your therapy practice.
What Social Media Channels Are Best for Therapists?
Not all social platforms are created equal, especially for mental health professionals. Focus your efforts where your potential clients are most active.
Focus on these first:
Instagram: Great for relatable posts, mental health tips, and visual storytelling.
Facebook: Ideal for creating a professional Page, joining local groups, and sharing longer content.
LinkedIn: Best for networking with other professionals, getting referrals, and establishing authority.
Google Business Profile: Essential for appearing in local searches and showcasing client reviews.
TikTok: Perfect for short, engaging videos that share quick tips, coping strategies, or offer a glimpse into your therapy approach in a relatable way.
Choosing two or three platforms to start with is often better than trying to do everything at once.
Social Media Marketing Tips for Mental Health Therapists
Looking to grow your therapy practice and reach more local clients? These simple, practical social media tips will help you stand out online. Let's dive in!
1. Create a Professional Profile
Connect To Thrive LLC did a great job with this - introducing themselves clearly and keeping a consistent look and feel across all their profiles. They even introduced their team right on their Google Business Profile (as shown above), making it easy for potential clients to connect with them.
Write a clear and welcoming bio, and highlight your specialties
Use a high-quality photo, write a clear and welcoming bio, and highlight your specialties. Keeping your image, tone, and branding consistent across all platforms helps visitors quickly understand who you are and how you can support them.
2. Set Up and Optimize Your Google Business Profile
Your Google Business Profile is essential for your therapy practice. Make sure it's updated with your office hours, location, website, and services offered. You can even link your socials to boost your visibility - and gently encourage happy clients (where appropriate and ethical) to leave reviews.
Stay consistent by publishing updates regularly
Your profile isn’t a one-and-done setup. Keep it active by sharing updates like changes in office hours, new services, helpful resources, or announcements. You can do this through Google’s own tools - or make life easier by using an app like Hookle to post across your Google Business Profile and all your social media channels at once.
Don’t have a profile yet? No worries - it’s free, simple, and a powerful way to reach more local clients. You can set up your Google Business Profile here.
3. Share Mental Health Tips
Laura Eiman, a Confidence Coach, shares simple tips with three steps to help get rid of negative thoughts. Her spirit and energy are absolutely adorable and relatable - making her advice not only helpful but truly uplifting.
Offer practical advice like stress management techniques or mindfulness exercises
Offering small, practical advice like stress management techniques or mindfulness exercises helps build trust with your audience. Posts that provide immediate value are more likely to be saved, shared, and remembered.
4. Share Themed Content
Dr. Alex, a mental fitness expert from the UK, smartly featured the start of Children's Mental Health Week by sharing useful tips tailored to the occasion.
It’s a great example of how tying your content to timely events can boost engagement, show your expertise, and provide even more value to your audience.
5. Show Behind-the-Scenes
Elmira, a child therapist from Kids Inspire UK, shared a great intro clip showing a day in her life working from home. It’s a simple yet powerful way to connect with her audience and make her practice feel more relatable and welcoming.
Posting behind-the-scenes glimpses helps humanize your brand and builds trust
Posting occasional behind-the-scenes glimpses of your workspace (without clients) helps humanize your brand and builds trust with potential clients.
6. Educate, Don’t Diagnose
Dr. Julie shared a great short clip where she educates and draws at the same time, using a timelapse to make the content pleasant, engaging, and quick to understand. A fantastic example of creative and effective communication!
When creating content, focus on sharing general advice
When creating content, focus on sharing general advice and educational information. Always avoid diagnosing or offering therapy directly in your posts to protect your liability and maintain professional boundaries.
7. Plan Your Content in Advance
Staying consistent doesn’t mean you have to spend hours online every day. A great start is to create a simple content calendar to keep your feeds active with fresh, helpful updates.
Set aside a day each week or month to plan and batch-create your posts
Even better - use a tool like Hookle (shown above) to schedule everything ahead of time across all your platforms, including Google Business Profile. That way, you can stay focused on supporting your clients and growing your practice, while your social media keeps working for you in the background!
8. Use Hashtags Smartly
Therapist Shakira Smith, based in Texas, helps queer folks heal from inauthenticity and disconnection. She smartly uses local hashtags like #DallasTherapist and #HoustonTherapists to reach people in her region, as well as niche hashtags like #QueerPsychologist and #QueerMentalHealth to connect with her community.
Using relevant hashtags such as #MentalHealthMatters or #AnxietySupport can expand your overall reach. Meanwhile, local hashtags (like #TherapistNYC or #AustinTherapist) are powerful for connecting with nearby clients who are searching for support in their area.
Manage All Your Socials in One App
Managing multiple social media platforms as a busy therapist can quickly become overwhelming. That's why using a social media management app like Hookle can be a game-changer.
Hookle allow you to plan, create, schedule, and monitor all your social posts in one place - directly from your phone. With Hookle, you can post to Instagram, Facebook, LinkedIn, Google Business Profile, and more, without jumping between apps.
Hookle is designed for busy small therapy businesses like yours
It’s designed with simplicity in mind, meaning you don’t have to be a tech expert to use it. You can even get content ideas and smart scheduling recommendations to save time and stay consistent. Whether you're posting mental health tips, updating your business hours on Google, or sharing an inspiring quote on Instagram, Hookle makes it easy and stress-free.
Download Hookle for free today and take the stress out of social media marketing!
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