8 Top Social Media Strategies for Physiotherapists to Build a Strong Local Client Base
- Hookle
- 16 minutes ago
- 5 min read
Table of Content
Bonus Tip 💡: Work Smarter on Social Media
Social media offers physiotherapists a powerful opportunity to connect with potential clients, establish trust, and become a go-to expert in the local community. Whether you run your own clinic or work as an independent practitioner, the right social media strategy can help you stand out, attract more local patients, and grow your practice sustainably.
Social media is a powerful opportunity to connect with potential clients and establish trust
Here are practical social media strategies designed specifically for physiotherapists to build a stronger local presence and engage with your community.
What is Social Media Marketing for Physiotherapists?
Social media marketing for physiotherapists means building an online presence that helps you connect with potential clients in your area, educate the public about physical health, and grow your practice.
Share valuable content like tips for improving posture or stretches to relieve back pain
It involves sharing valuable content like tips for improving posture, stretches to relieve back pain, myth-busting facts about physiotherapy, behind-the-scenes looks at your clinic (without clients), inspirational recovery stories, and updates about your services.
By offering content that is both helpful and approachable, you position yourself as a trusted local expert in physical wellness. And the good news? With the right tools - especially AI-powered ones (we’ll dive into those later) - managing your social media doesn’t have to be time-consuming or stressful.
What Social Media Channels Are Best for Physiotherapists?
The best platforms for physiotherapists include Instagram, Facebook, TikTok, YouTube, and LinkedIn. These channels allow you to share useful visuals, explain treatment techniques, and engage with your local audience.
Focus on one or two platforms first - master those, then grow your presence
Don’t feel like you need to be everywhere at once. Start with one or two platforms where your audience already spends time - and where you feel most confident creating content. Once you’ve built a rhythm, you can branch out and reach even more people.
8 Simple Tips to Grow Your Physiotherapy Practice Online
Here are practical tips to help you boost your online presence, connect meaningfully with your local community, and build momentum - whether you're just starting out or looking to expand your clinic. Let’s dive in!
1. Share Your Story
Craig The Physio shared his inspiring journey of how he became a physiotherapist. After experiencing a serious injury as a football player, he decided to turn his challenges into a career helping others heal.
Personal experiences drive passion - and sharing stories connect with your audience
His story is a great example of how personal experiences can drive passion - and sharing stories like this can deeply connect with your audience.
2. Show Behind-the-Scenes of Your Practice
A great example above from The Running Physio, Toronto's premier running clinic. Their team gathers weekly to tackle tricky cases and learn from them - truly inspiring! Let followers get to know you, your clinic, and your daily work.
Share:
Short video tours of your clinic or treatment rooms
Meet-the-team posts introducing staff
A day in the life of a physiotherapist
This builds trust and helps potential clients feel more comfortable reaching out.
3. Use Local Hashtags and Geo-Tags
The Core Optimum Health & Performance Centre, which offers services such as physiotherapy, sports therapy, and nutrition, has successfully used local hashtags like #torontophysiotherapist and #torontonutrition to increase their visibility in the region.
Boost your local reach by tagging your location in posts and stories
You can do the same! Boost your local reach by tagging your location in posts and stories. Use hashtags that your community follows, such as #LondonPhysio, #TorontoWellness, or #[YourCity]Physiotherapy. This helps ensure your content reaches people nearby who may need your services.
4. Educate with Short, Repeatable Tips
Physical Therapy Session shared a great short clip demonstrating a back pain relief exercise that people can easily do at home, with clear captions and voice over explaining the tip.
Keep showing up in people’s feeds with practical mini-lessons
Keep showing up in people’s feeds with practical mini-lessons that position you as a trusted expert. Think: weekly mobility tips, “Myth vs. Fact” posts about physiotherapy misconceptions, or quick stretches people can do at their desk. Make your content easy to digest and repeat, so your audience looks forward to seeing your posts.
5. Encourage Reviews and Recommendations
5 Star Clinic Ltd from Preston, UK shared a short testimonial from one of their clients. It feels authentic and highlights the real experiences behind their therapy.
Encourage happy clients to leave reviews on platforms like Google and Facebook. You can even share 5-star reviews as social posts (with a thank-you!). Positive word-of-mouth is powerful - especially within local communities.
6. Introduce Your Team
Darwin Health Group did a great job with this on TikTok, sharing a glimpse of their team in action through short clips, all set to the classic "Friends" theme song.
People connect with people, not just businesses
People connect with people, not just businesses. Introduce your team members on social media with short bios, fun facts, or behind-the-scenes moments. Highlighting your physiotherapists and staff builds trust, humanizes your brand, and helps new clients feel more comfortable even before they walk through your door.
7. Post Consistently
Staying consistent doesn’t mean spending hours every day on social media. A good start is to create a content calendar so your feeds stay active and fresh. Dedicate one day a week or month to plan and create your posts.
Dedicate one day a week or month to plan and create your posts
Or better yet, use a scheduling tool like Hookle (shown above) to plan and automate your content across platforms - so you can stay focused on helping your clients in person.
8. Make Sure Your Google Profile Is Up to Date
As a local physiotherapy practice, your Google Business Profile is essential. Make sure it’s updated with your clinic hours, location, website, and the services you offer.
Post helpful updates and tips regularly - Google displays this content directly in local search results, making it easier for potential clients in your area to find and trust you. And don’t forget to link your social media to Google listing for extra visibility.
Stay consistent by publishing updates on your Google Profile
Don't just set it and forget it - stay consistent by publishing updates on your Google Business Profile. You can do this manually using Google’s native tools, or make it easier with management apps like Hookle, which allow you to create and publish posts across your social media platforms and Google Business Profile at the same time.
No Profile Yet? No Problem! It’s free and only takes a few minutes to set up. Set up your Google Business Profile here.
Work Smarter on Social Media
As a physiotherapist, your local community is your strongest base - and social media helps you reach it in a personal, impactful way. By sharing expert content, connecting authentically, and showing up consistently, you can build trust and grow your client list steadily.
However, maintaining a consistent and professional presence across multiple social media channels can be time-consuming - especially when you’re managing a full caseload of clients. That’s where social media management apps like Hookle come in.
Hookle is built for busy physiotherapists like you
This simple yet powerful mobile app helps you create, schedule, and publish content across all your social platforms and Google Business Profile - all from one place. Hookle also provides smart post ideas, performance tracking, and AI support to make your social media efforts easier and more effective.
Don’t just take our word for it - download Hookle for free and take the stress out of social media while confidently growing your physiotherapy practice.
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