7 Social Media Tips for Small Business Owners on Leave a Review Day 2024
Updated: Nov 22
Photo by milindri via Canva
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Bonus Tip 💡: Schedule Your Posts on Leave a Review Day Today!
As a small business owner, reviews are one of the most powerful tools for building trust and credibility. They shape customer perceptions, influence purchasing decisions, and even boost your search engine rankings.
Reviews are one of the most powerful tools for building trust and credibility
According to the research by Reputation, 85% of global buyers use review websites during the purchasing process, and businesses with higher review volumes tend to have stronger visibility. Yet, many customers forget to leave reviews unless prompted.
What is Leave a Review Day?
To address this, Leave a Review Day was officially launched in 2023, by Reputation in partnership with G2, a leading platform for customer reviews. This new observance aims to encourage consumers to share their feedback and help businesses improve based on real customer insights.
It highlights the growing importance of reviews in a digital-first world, where online feedback can directly influence whether customers choose your business.
When is it Observed?
Leave a Review Day is observed on October 22nd. With this event just around the corner, now is the perfect time to plan how to leverage it to boost customer engagement and gather valuable reviews.
Obviously, Leave a Review Day isn’t the only time to give feedback. But it does act as a good reminder to promote the idea of leaving a review and raising awareness about how important customer feedback really is!
Here are actionable social media tips to help you maximize the impact of this day for your small business.
1. Announce Leave a Review Day Early
Photo by Hookle
As shown in the scheduled post above (created using the scheduling tool Hookle), you can prepare your audience for Leave a Review Day by announcing it one or two weeks in advance on your social media platforms.
Create a catchy graphic with a message like, "Your opinion matters! Celebrate Leave a Review Day with us on [Date] and help us improve!" Pin this post on Facebook and Twitter to keep it visible in the lead-up to the event.
Don’t forget to create a countdown story on Instagram, reminding your followers each day about the upcoming event. Include interactive elements like polls that ask, "Have you left a review for us yet?"
2. Run a Review Giveaway Contest
Photo by coastlinedental on Instagram
Encourage more reviews by offering an incentive, just like Coastline Dental has done above in the picture. Announce a giveaway where everyone who leaves a review on Leave a Review Day enters for a chance to win a gift card or free product. Highlight this contest across all your social media platforms to drive engagement.
Example: Create a simple Instagram post: “Leave us a review on Leave a Review Day and you could win a $50 gift card! We’ll announce the winner tomorrow! #LeaveAReviewDay2024.”
3. Share Positive Reviews as Testimonials
In the days leading up to Leave a Review Day, highlight customer testimonials across your social channels. This reinforces social proof and encourages others to share their experiences too.
Example: Post a carousel on Instagram featuring quotes from satisfied customers, paired with attractive visuals of your products. End with a call to action: “Have you had a great experience with us? Leave your review on Leave a Review Day!”
4. Run a Poll Asking for Feedback
Post by scrap__buk on Instagram
Create a poll on Instagram Stories, Facebook, or Twitter, asking your audience what they value most about your business or what products or services could improve. While these aren’t traditional reviews, it’s a way to gather insights that can complement formal reviews.
Example: Use Instagram Stories to ask questions like, “What’s your favorite product?” or “How can we improve?” Follow up with a post on Leave a Review Day asking users to expand on their answers in an official review.
5. Respond to Reviews Publicly
Review by MedVet Diley Hill on Google
Awesome and touching response from MedVet Diley Hill, a veterinarian, as shown in the picture above, where she replied to a dog owner whose dog had to be euthanized. Engage with every review, both positive and negative, on your social media channels and review platforms.
Publicly responding shows customers that you care and are actively listening
Publicly responding shows customers that you care and are actively listening. Acknowledge positive feedback with gratitude and address negative reviews with a plan of action.
Example: Post on Facebook: 'Thank you, [Customer Name], for your kind words! We’re thrilled you loved [Product].' For negative reviews, reply publicly with: 'We’re sorry to hear this, [Customer Name]. Please reach out to us directly so we can resolve the issue.'
6. Offer a Discount for Leaving a Review
Photo by carnivorous_cravings on Instagram
Offering a small discount, gift card or freebie in exchange for a review can give hesitant customers the nudge they need to share their experience. This can be promoted through your social media platforms before and during Leave a Review Day.
Example: Post on Facebook and Instagram: “Leave us a review on Leave a Review Day, and get 10% off your next purchase! It’s our way of saying thanks.”
7. Send Personalized Review Requests
Photo by pong-photo9 via Canva
Personalization increases the likelihood of receiving a review. Use your social media platforms to ask your audience for reviews, but take it a step further by personally messaging loyal customers or those who’ve recently made a purchase. Additionally, if you’ve just helped a customer, that’s also a great opportunity to ask for a review.
If you’ve just helped a customer, that’s a great opportunity to ask for a review
Example: Send personalized DMs on Instagram or Twitter, thanking customers for their support and gently asking if they would consider leaving a review for your business. Keep it friendly and non-pushy.
Schedule Your Posts on Leave a Review Day Today!
With so many tips to implement, scheduling your social media posts is a game-changer. By automating your posts, you can focus on engaging with your audience and responding to reviews in real-time. Tools like Hookle make it easy for small business owners to plan and schedule posts ahead of time, ensuring a consistent and active presence on social media.
Save time and stay organized by scheduling your Leave a Review Day content now
Save time and stay organized by scheduling your Leave a Review Day content now. Whether you’re running a contest, sharing customer testimonials, or posting how-to videos, Hookle's AI-powered social media scheduling will help you stay on top of it all.
Ready to boost your social media presence on Leave a Review Day? Try out Hookle free today and see how easy it is to schedule and engage with your customers!
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