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11 Social Media Tips for Small Business Owners on National Food Day 2024
Photo by happylark via Canva
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Bonus Tip 💡: Schedule Your Posts on National Food Day Today!
National Food Day, celebrated annually on October 24th, is a day dedicated to raising awareness about healthy, sustainable, and affordable food.
National Food Day offers a fantastic opportunity to engage audience in meaningful ways
This event offers a fantastic opportunity for small business owners, especially in the food and beverage industry, to engage their audience in meaningful ways. According to a report by GlobalWebIndex, 51% of consumers turn to social media for food inspiration, making it a prime platform to connect with your audience on National Food Day.
Here are actionable tips to help you make the most of this day.
1. Share Your Story
Video by olivhu on TikTok
Above, Rakki Bar has shared an inspiring video about how they built their restaurant from scratch. People love hearing the origin stories of businesses, especially when it comes to food. On National Food Day, share your own journey with a heartfelt post.
Whether you're running a restaurant, café, or catering service, telling the story of how you started, your inspirations, and your food philosophy helps foster a genuine connection with your audience.
Example: Create an Instagram carousel post with behind-the-scenes images of your business’s early days, ending with a call-to-action like, “Support local and sustainable food businesses this National Food Day!”
2. Highlight Sustainable Practices
Video by shawnthefoodsheep on TikTok
National Food Day is about more than just enjoying delicious meals - it's also about promoting sustainability. Use this day to showcase your eco-friendly practices, such as reducing food waste or sourcing locally, just like Golfstrømmen Restaurant has done in the video above.
Example: Share a video on TikTok or Instagram that highlights your farm-to-table process or demonstrates how you minimize waste in your kitchen.
3. Create a Special Offer or Discount
Photo by mumbaidelhichaatco on Instagram
Celebrate National Food Day with exclusive deals that encourage customers to try your offerings while promoting the holiday. You can offer a weekend special and a separate weekday deal, just like Mumbai Delhi Chaat Co has done in the example above.
Example: “In honor of National Food Day, enjoy 20% off our plant-based menu all day long! Don’t miss out!”
4. Leverage Influencers and User-Generated Content
Video by amzkch on TikTok
The video above, by Amazing Kuching, reviews some of the best local food in Kuching, Malaysia. In this particular video, they feature Oasis Seafood Restaurant.
Encourage your customers to share their dining experiences and tag your business, or collaborate with influencers as seen in the example above. This type of content boosts your brand's visibility and credibility.
Example: Repost user-generated content on your Instagram feed or stories with a caption like, “Celebrate National Food Day with us! We love seeing all your delicious meals - keep tagging us!”
5. Share a Recipe
Video by sb_treats on Instagram
Give your followers a taste of what makes your business unique by sharing one of your signature recipes. Food content is highly engaging, especially when followers can recreate it at home. You could share an engaging video like SB Treats did above on Instagram or a simple picture with the recipe.
Example: Post a step-by-step video or reel showing how to make a dish from your menu, with a message like, “Here’s how to bring a bit of [Your Restaurant Name] into your kitchen this National Food Day!”
6. Highlight Health Benefits
Video by jordos_world on Instagram
In line with National Food Day's emphasis on healthy and affordable food, use this day to highlight the health benefits of your menu items or demonstrate your commitment to hygiene practices, such as sharing handwashing guides or displaying your health certification.
Example: Share an infographic with nutritional facts about key ingredients from your menu, with a caption like, “Eating healthy doesn’t have to be boring! Discover the benefits of fresh, local ingredients this National Food Day."
7. Host a Poll or Quiz
Photo by hakka_express on Instagram
Interactive content is one of the most engaging types of social media posts. Polls and quizzes can generate conversation and increase engagement with your audience.
Example: Run a quick poll on Instagram Stories asking, “What’s your favorite National Food Day dish: Sustainable Salads or Eco-Friendly Entrées?” Follow it up with a fun fact about the winning dish.
8. Promote Food-Related Awareness
Post by webmd on Instgaram
Use your platform to spread awareness about food-related issues like food insecurity, food waste, or sustainable farming. Tie these messages to National Food Day and how your business contributes to the cause.
Tie these messages to National Food Day and how your business contributes to the cause.
Example: Post an informational carousel or infographic discussing how you reduce food waste in your restaurant and how customers can do the same at home.
9. Create a Countdown to National Food Day
Photo by Pressmaster via Canva
Build excitement in the days leading up to National Food Day by creating a countdown on your social media platforms.
Example: Start posting 7 days prior to October 24th, each day sharing a tip or dish related to sustainability and healthy eating, culminating in a special offer or event on the day itself.
10. Share Customer Testimonials
Video by stewleonards on Instagram
Testimonials from satisfied customers are a powerful way to build trust and attract new patrons. Highlight positive reviews that mention your food, service, or sustainability efforts. A great example is shown above by Stew Leonard’s, a small grocery store owner.
Testimonials are a powerful way to build trust and attract new patrons
Example: Share a glowing review from a customer alongside a photo of their favorite dish, captioned, “We love hearing from our customers! Celebrate National Food Day with us by enjoying our sustainably sourced dishes.”
11. Use National Food Day Hashtags
Video by chefcalvinw on Instagram
Increase your post reach by using trending hashtags related to National Food Day, just as Chef Calvin Wright did in his video post above. This strategy can help expose your content to a wider audience.
Example Hashtags: #NationalFoodDay2024 #HealthyEating #SustainableFood #SupportLocalFarmers #PlantBasedLiving
Schedule Your Posts on National Food Day Today!
Maximizing engagement on National Food Day requires thoughtful planning, which is where an AI-powered social media scheduling tool comes in handy. Hookle makes it easy to schedule and optimize your posts across multiple platforms, so you can focus on running your business while ensuring your National Food Day content gets the attention it deserves.
By pre-scheduling posts, you can ensure consistent engagement throughout the day, while also freeing up your time to interact directly with customers. Using a tool like Hookle allows you to track engagement, adjust content in real-time, and measure the impact of your campaigns - empowering you to get the most out of each post.
Ready to boost your social media game? Try out Hookle free today and make National Food Day 2024 your most successful campaign yet!
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