7 Social Media Tips for Small Business Owners on World Quality Day 2024
Updated: Nov 8
Photo by ampgotora via Canva
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Bonus Tip 💡: Schedule Your Posts on World Quality Day Today!
World Quality Day, observed on the second Thursday of November (November 14th in 2024), began in 2008 in London. Its aim is to promote the importance of quality in our work and lives worldwide.
According to the Chartered Quality Institute, quality management has become increasingly essential for improving operational performance and customer satisfaction. In fact, businesses that prioritize quality see up to a 15% increase in customer trust and loyalty.
Businesses that prioritize quality see up to a 15% increase in customer trust and loyalty
For small business owners, integrating these principles into your social media strategy can enhance your brand’s trustworthiness, boost engagement, and attract more customers.
Here are some actionable and straightforward social media tips to help you, as a small business owner, easily leverage World Quality Day this year by highlighting your commitment to quality.
1. Show Behind-the-Scenes Quality Control
Video by ninayeoh on TikTok
Restaurant owner Nina posted a video showcasing a day in her life, including how she manages food quality control, as seen above.
People love transparency. By demonstrating the care you put into your products or services, you build trust with your audience, which can lead to higher engagement and sales.
By demonstrating the care you put into your products or services, you build trust with your audience
Create a short video or photo series that highlights your team working hard to ensure quality control. For instance, if you run a bakery, show your team carefully measuring ingredients or testing new recipes. Use captions like, “Behind every delicious treat is a commitment to quality. #WorldQualityDay2024 #QualityMatters.”
2. Share Customer Testimonials That Emphasize Quality
Video by Hookle on Instagram
Hookle has created a simple video post featuring a direct quote from a customer testimonial at the top. Real customer testimonials provide social proof. When potential customers see others praising your quality, they are more likely to trust your business.
You can either use a screenshot of a testimonial or compile a few short testimonials from satisfied customers that emphasize the quality of your products or services. Design a post using a branded template and include a quote like, “The craftsmanship and attention to detail are unmatched! – Sarah B.”
3. Run a Poll on Quality Expectations
Polls are an easy way to engage your audience and gather valuable insights into what your customers prioritize. This can help you tailor future products or services to meet their quality expectations.
Create a poll on Instagram or Twitter asking your audience what they value most in terms of quality - e.g., “What’s most important to you when choosing a product: durability, craftsmanship, or customer service?”
4. Create Educational Content on Quality
Video by fezcoffee on TikTok
Omar Fawzy educates his audience on becoming better home baristas, as seen above. Educational content positions your brand as a leader in your field and helps build authority. It also adds value to your audience, increasing the chances they’ll engage with your post and share it with others.
Educational content positions your brand as a leader in your field
Consider posting an infographic or a short video that educates your audience about quality in your industry. For example, a coffee shop might share a quick reel explaining how they source their beans to ensure high-quality flavors.
5. Highlight Product Certifications or Awards
Video by Hookle on TikTok
Certifications and awards enhance credibility. When customers see that your business meets certain standards, they’re more likely to trust your products or services.
Certifications and awards enhance credibility
Share a post showcasing any certifications, industry standards, or awards your business has earned - just like Hookle did in the picture above. If you don’t have any, consider highlighting a specific quality aspect of your business, such as, “Our eco-friendly packaging is 100% biodegradable.”
6. Showcase Your Team’s Commitment to Quality
Post by holexecuador on Instagram
As seen above, Holex Ecuador, a provider of high-quality flowers, shared a post highlighting their team’s commitment to quality. Showcasing the team behind your brand humanizes your business, and customers love seeing the real people behind the products they buy.
Showcasing the team behind your brand humanizes your business
Share a post introducing the team members responsible for maintaining high standards in your business. Include short bios that highlight their expertise or certifications in quality management.
7. Post a 'Thank You' Message to Your Customers
Video by perfumephilippines on TikTok
Showing appreciation helps build stronger relationships with your audience and reminds them that their trust in your business is valued. In the picture above, perfumephilippines shared a thank-you post featuring a customer's video from Canada praising them, which received a massive amount of likes.
On World Quality Day, consider posting a heartfelt "Thank You" to your customers for trusting your business’s commitment to quality. Share a custom graphic with a caption like, “Today, we celebrate the importance of quality. Thank you for believing in ours! #WorldQualityDay2024.”
Schedule Your Posts on World Quality Day Today!
As a small business owner, staying consistent on social media is crucial - especially during events like World Quality Day. Using an AI-powered social media scheduling tool like Hookle allows you to plan your content in advance, ensuring your posts are published at the right times without manual effort. This frees up your time to focus on delivering high-quality products and services while maintaining a strong online presence.
With Hookle’s easy-to-use platform, you can create and schedule posts across multiple social media platforms in just a few clicks, keeping your audience engaged with minimal hassle.
Make the most of World Quality Day and beyond by streamlining your social media efforts with Hookle. Try Hookle for free today and see how it can help you manage your social media like a pro!
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