9 Best Social Media Tips for Roofers & Small Roofing Businesses
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In today’s digital world, social media is more than just a tool; it’s a crucial platform for connecting with customers and demonstrating your roofing expertise.
For roofers and small roofing companies, using social media effectively can help build your brand, engage potential clients, and showcase your work. In this blog post, we will present practical social media tips tailored for your business, helping you make the most of your online presence.
What is Social Media Marketing for Roofing Companies?
Social media marketing for roofing companies is all about building a strong online presence to connect with potential customers. This includes sharing educational content about roof maintenance, showcasing before-and-after project photos, answering common homeowner questions, and offering seasonal promotions.
By consistently sharing helpful content, you stay top-of-mind when the first leak appears
Let’s be real - most homeowners don’t think about their roofs until there’s a problem. That’s where a solid social media strategy comes in. By consistently sharing helpful content, you stay top-of-mind so when that first leak appears, you're the first roofer they think of.
With the right tools (especially AI-powered ones nowadays) marketing becomes much easier. These tools can automate posts, suggest relevant content, and optimize strategies, allowing roofing business owners to focus on what they do best: delivering high-quality roofing services.
What Social Media Channels Are Best for Roofing Companies?
The best social media platforms for roofing companies are Facebook, Instagram, TikTok, and YouTube. These platforms are perfect for showcasing your work through project highlights, timelapse videos, and customer testimonials. LinkedIn is also a great place for networking with contractors, realtors, and local businesses that may need roofing services.
Focus on one or two platforms, get comfortable, and expand from there
If you’re just getting started, don’t feel like you have to be everywhere at once. Focus on one or two platforms, get comfortable, and expand from there.
Managing multiple channels? The right social media management tools can help you schedule posts, stay consistent, and ultimately bring in more leads without spending all day on social media.
Not sure where to focus or thinking about expanding? Check out our blog post on choosing the best social channels for your business.
9 Social Media Marketing Ideas for Roofers
Let’s explore some practical and effective ways you can use social media to grow your roofing businesses.
1. Showcase Before-and-After Photos
Post by Roof Top Experts on Instagram
Transformation photos are incredibly impactful. Share striking before-and-after images of your roofing projects to show the difference your work makes. For example, a roofing project that starts with a worn-out, leaking roof can be transformed into a beautiful, sturdy new roof.
Use attention-grabbing captions that highlight the challenges faced and how you solved them.
2. Create Educational Content
Complete Roof Care from Melbourne, Australia, educates followers on how to safely clean their roofs. It's a short and simple clip, yet it drives strong engagement!
Position yourself as an expert by sharing valuable, informative content
Position yourself as an expert by sharing valuable, informative content. Write posts on topics like the importance of roof ventilation or how to choose the right roofing material. For example, explain the differences between asphalt shingles, metal roofs, and tile roofing.
3. Update Your Google Business Profile
A Google Business Profile helps your roofing company show up in local searches, making it easier for homeowners to find you when they need repairs or a new roof. Don’t have one yet? No worries - it's free and you can easily claim or create one here.
Keep your profile updated with fresh project photos, accurate contact details, and customer reviews to build trust and attract more leads. Even better, connect your Google Business Profile to a free management app like Hookle to schedule updates alongside your social media posts - keeping your profile active and engaging with minimal effort.
4. Share Customer Success Stories
Bill Ragan Roofing from Nashville, USA, shared this success story from a happy customer. It's short, simple, and straight to the point.
Happy customers are your best advocates
Happy customers are your best advocates. Share testimonials that highlight positive feedback. For example, create a graphic with a customer's quote about your service or record a brief video where they share their experience.
5. Tell Your Story
Prime Roofing shares a great long story about how it all began - once again, engagement above all! While history-sharing in a long video is great, 30 - 60 second clips can work just as well.
People connect with personal stories
People connect with personal stories. Share the background of your business, your goals, and your passion for roofing. For example, tell how you started with just a truck and a dream, growing into a trusted local name. This builds rapport and strengthens trust with potential clients.
6. Use Local Hashtags
Post by Irongate Roofing on Instagram
Use local hashtags just like Irongate Roofing did with #NorthTexasRoofing and #DallasRoofing, and don’t forget to add a call to action at the end of your caption like they did!
Tap into local communities by using relevant local hashtags
Tap into local communities by using relevant local hashtags. For example, if you serve customers in Dallas, include hashtags like #DallasRoofing or #DFWContractors. This targeted approach increases your visibility to local homeowners actively searching for roofing services.
7. Post Behind-the-Scenes Content
Hexacon Roofing shares a great clip showcasing the precise and careful installation of asphalt shingles - a short yet insightful look at the work behind the scenes.
Give your audience a peek into your daily operations
Give your audience a peek into your daily operations. Share images or videos of your team in action, highlight the quality materials you use, or showcase a typical job site. This transparency builds authenticity and helps your audience appreciate the skill and effort behind your work.
8. Share Your Day as a Roofer
Time-lapse videos are a great way to condense projects like "day as a roofer" into engaging clips - just like AJ.dakwerken from Hilversum, Netherlands, showcases above.
Give your audience a behind-the-scenes look at your life as a roofer
Give your audience a behind-the-scenes look at your life as a roofer. Share time-lapse videos of your work, the tools you use, and on-site challenges. Adding quick tips or personal stories makes your content more relatable and authentic. This builds trust with your audience while highlighting your expertise in a fun and engaging way.
9. Lighten the Mood with Funny and Catchy Clips
Sig Roofing nailed it with their funny “Famous Roofer Lines” clip - catchy and memorable! The engagement speaks for itself!
Funny and catchy clips personalize your social media presence
Share funny and catchy clips to engage your audience and add personality to your social media presence. Lighthearted content, like roofing bloopers, humorous moments, or playful behind-the-scenes footage, humanizes your brand and makes you more relatable.
These clips spark sharing and interaction, helping you connect with followers while showcasing your expertise in a fun way.
Easy Workload by Scheduling All Your Posts in Advance
Managing a roofing business means balancing projects with marketing efforts. Consistency and meaningful engagement are key to building your brand’s online presence. These strategies help boost visibility, attract clients, and grow your business.
Staying on top of social media can feel overwhelming, but with scheduling tools like Hookle, you can plan and schedule posts in advance - keeping your content consistent without the stress.
AI-powered Hookle is built for busy roofing professionals like you. It lets you plan, create, and schedule posts across multiple platforms, including Google Business Profile, all from one place.
Don’t just take our word for it - try Hookle for free and simplify your roofing business’s social media marketing today!
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