Simple Tips to Manage Multiple Social Media Accounts for Your Small Business
Updated: Nov 22
Photo by kate_sept2004 via Canva
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As a small business owner, juggling multiple social media accounts can feel like a full-time job. In fact, a study by SproutSocial indicates that businesses utilizing social media management tools can experience significant improvements, with claims of up to a 30% increase in efficiency and engagement rates.
Whether you're managing Instagram, Facebook, TikTok, or LinkedIn, keeping everything organized while delivering consistent, high-quality content is no easy feat.
Benefits of Having Multiple Accounts
Having multiple accounts enables your business to reach a wider audience and create content tailored to specific demographics. Each platform attracts distinct user groups, and managing multiple accounts allows you to connect with each audience in the way that resonates best.
By establishing a presence on multiple channels, you expand brand visibility and drive more traffic
For instance, Instagram’s visual focus is ideal for showcasing products, while LinkedIn positions your brand as an industry thought leader. TikTok, meanwhile, is a great option for brands embracing creative, informal content - it’s a platform where even lower-production videos can perform well and capture attention. By establishing a presence on multiple channels, you expand brand visibility, drive more traffic, and ultimately foster stronger customer relationships.
Additionally, multiple accounts allow you to diversify your content strategy. You can highlight different aspects of your business, like behind-the-scenes insights on Instagram, customer testimonials on Facebook, and industry news on Twitter. This strategic variety keeps followers engaged across platforms, enhancing your chances of turning casual followers into loyal customers.
How Many Accounts Should You Have for Your Business?
While it may be tempting to establish a presence on every social media platform, quality often matters more than quantity. Focus on platforms where your target audience is most active and prioritize those.
Start by selecting the core platforms most relevant to your industry and audience
Start by selecting the core platforms most relevant to your industry and audience. For instance, visually-driven businesses like fashion or food might benefit most from Instagram and Pinterest, while B2B companies may find greater value on LinkedIn and X (formerly Twitter). Our guide How to Choose the Right Social Channels can serve as a helpful starting point.
As your business grows and you’re ready to expand your social presence, consider adding platforms that align with your evolving goals. The key is to maintain consistent, engaging content. For local businesses, remember to utilize Google Business Profile by sharing updates there alongside your social accounts, helping boost your visibility with a local audience.
Without further ado, here are some actionable tips to streamline the process and help you manage your accounts like a pro.
1. Set Clear Goals for Each Platform
Photo by waewkid via Canva
Every social platform has unique strengths and audiences, so it’s essential to set specific goals for each. For example, Instagram might be where you build brand awareness, while LinkedIn could focus on networking and B2B connections.
Setting platform-specific goals will help you post content that resonates best with the intended audience and prevents a one-size-fits-all approach.
2. Use a Content Calendar
Photo by Hookle
A content calendar can be a lifesaver when managing multiple social media accounts. Not only does it help you plan posts in advance, but it also keeps track of important dates, trends, and campaigns.
You can easily map out a week or month’s worth of content at once, so you’re never scrambling for ideas at the last minute. Tools like Google Calendar or Trello work well for this, or you could try a dedicated social media calendar tool for even more structure.
3. Batch-Create Your Content
Photo by viviamo via Canva
Batch-creating content involves setting aside dedicated blocks of time to produce all of your posts for the week or month. This approach helps keep your message consistent across platforms and reduces the daily pressure of coming up with new ideas.
For example, you might use one day to take photos, another day to write captions, and a third day to schedule everything. Not only does batching improve productivity, but it also allows for more cohesive branding.
4. Take Advantage of Scheduling Tools
Scheduling tool Hookle
Scheduling tools are a must when managing multiple accounts, allowing you to plan and automate posts without the need to log in and post in real-time. This is especially useful for small business owners who have a million other tasks to juggle.
Scheduling tools are a must when managing multiple accounts
Check out our other blog on scheduling tools to find the one that best fits your needs. These tools offer features like cross-platform scheduling, AI assistants, analytics, and content curation, helping you save time and maintain a consistent posting schedule.
5. Reuse and Repurpose Content
Post by Hookle on Instagram
A great example of this is Hookle’s 'Happy Easter Tips,' which links directly to their blog post on the topic, as seen above. Save time by reusing and repurposing content across your social media platforms.
For instance, a well-received blog post could be broken into a series of Instagram posts, turned into an infographic for Pinterest, or summarized in a LinkedIn article. Repurposing content allows you to reach different audiences without needing to create entirely new material from scratch.
6. Engage with Your Audience on Each Platform
Post by Florence Breeze on LInkedIn
Engagement is key to building a loyal audience, so make sure you interact with followers across all your accounts. Florence demonstrates this well by responding to a question, as shown in her post above.
Set aside a few minutes each day to reply to comments, answer direct messages, and engage with other relevant accounts. This small effort makes a big difference in building brand loyalty and fostering a sense of community around your business.
7. Establish a Consistent Brand Voice and Visual Identity
Photo by atakan via Canva
With multiple accounts, consistency is crucial. Develop a clear brand voice and visual style, and apply them across all your platforms to create a cohesive brand experience.
Decide on specific colors, fonts, and tones that reflect your brand, and use these consistently in your posts. Tools like Canva can help you create templates for social media graphics that align with your brand style.
8. Use Analytics to Refine Your Strategy
Analytics by Hookle
Social media analytics are invaluable for measuring your performance across platforms. They allow you to track engagement, audience growth, and top-performing content, so you know what’s working and what’s not.
Analytics help you adjust your content strategy to meet the needs of each platform’s audience
This data helps you adjust your content strategy to meet the needs of each platform’s audience. Most platforms have built-in analytics, but third-party tools like Google Analytics or Hookle’s in-app insights can offer deeper metrics.
Use AI-Powered Social Media Management Apps to Save Time
Managing multiple social media accounts doesn’t have to be overwhelming. Social media management apps like Hookle can ease the workload by centralizing all your accounts and automating your social tasks in one place.
Management apps centralize all your accounts and automate your social tasks in one place
With AI-powered features like post scheduling, content suggestions, and in-app insights, Hookle helps you stay organized and consistent across platforms, allowing you to focus more on growing your business.
Don’t just take our word for it - try it for yourself! Download Hookle free today and see how it can simplify your social media management!
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