Top 10 Social Media Strategies to Boost Your Plumber & Drainage Services
Updated: Nov 22
Photo by Kunakorn Rassadornyindee via Canva
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Running a plumbing business these days means having a strong social media presence. With so many customers turning to platforms like Facebook and Instagram to find and vet service providers, social media marketing is critical for reaching new clients and growing your small business.
This post will explore ten proven social media strategies to help busy plumbers build their brand, connect with customers, and promote their plumbing services. Whether you're new to social media or looking to improve your existing efforts, these practical tips will help you amplify your marketing and achieve real results.
1. Share Valuable Content within Your Niche
Post by Cleveland Plumbing on Twitter
For example, Cleveland Plumbing recently explained some reasons for low water pressure issues on Twitter. By tweeting useful troubleshooting tips like this, they help homeowners while also marketing their expertise.
Position yourself as an educator and helpful resource
One of the best ways to stand out on social media is by regularly sharing valuable DIY tips, industry knowledge, and plumbing advice. Post videos demonstrating how to fix a leaky faucet, write a blog on signs you need a water heater replacement, or tweet about what to do for low water pressure.
Position yourself as an educator and helpful resource. Customers will appreciate the free advice and start seeing you as a trusted go-to plumber.
2. Demonstrate Expertise and Offer Solutions
Video by emilio_xryll on TikTok
Social media allows you to interact directly with customers and showcase how you can address their plumbing headaches. Keep an eye on your feeds for questions, complaints, or requests for advice. Then, jump in to offer solutions!
Responding promptly with fixes demonstrates you have the knowledge and skills to tackle all kinds of plumbing problems. This builds credibility and wins future jobs.
For instance, check out this funny TikTok video above from Emilio, the plumber @emilio_xryll. He compares his expert pipe-cutting skills to that of a rookie plumber. With nearly 50K likes, the video entertains viewers while highlighting Emilio's master craftsmanship.
3. Support Good Causes
Post by High 5 Plumbing on Instagram
Today's customers care about social responsibility. Use your platforms to advocate for causes aligned with plumbing and your brand values.
Getting involved with local conservation efforts or global clean water initiatives shows you care beyond profits. And taking a stand on issues like green plumbing can really resonate with eco-conscious homeowners.
For example, High 5 Plumbing above uses its Instagram to promote its charitable efforts, like donating to support veterans' organizations.
4. Showcase Your Workmanship
A picture speaks a thousand words. Populate your Instagram and Facebook with striking before-and-after photos and videos spotlighting your best plumbing projects.
Visual content gives potential customers a vivid preview of what you can accomplish. And it's a golden opportunity to highlight your quality craftsmanship.
For instance, check out this Instagram carousel above from CP Utility Solutions replacing an outdated water heater. The beautiful finished result helps build confidence in their skills and plumbing services. They were even reposted by bigger accounts.
5. Share Informative Articles
Here's an example from GM Services Cornwall LTD promoting their recent blog post on common Cornwall plumbing issues. The post targets their local audience while showcasing their regional expertise.
While visual content is critical, informative blogging should also be part of your social media strategy. Maintain an active blog that discusses plumbing topics in more detail. Then, promote new posts across your platforms.
Thoughtful articles position you as an expert source of intel and advice. This attracts homeowners looking for help from a trusted, knowledgeable pro.
6. Create DIY How-To Videos
Video by Colin The Plumber on TikTok
Both homeowners and fellow tradesmen love "how-to" videos. Creating fun, practical plumbing tutorials is an engaging way to share your knowledge while expanding your audience.
Demonstrate basic repairs like fixing a dripping tap or installing a new shower head. Use captions and hashtags to enhance discovery.
For example, Colin The Plumber's TikTok account above has lots of helpful install videos like this. Entertaining and educational clips like this build your credibility as a plumbing expert.
7. Flaunt Satisfied Customer Reviews
Post by Enviro Plumbing Inc on Twitter
Enviro Plumbing Inc. does this well, showcasing five-star feedback on social channels. By spotlighting happy customers, you'll attract more of the same!
Positive word-of-mouth is extremely convincing. Display the best reviews and testimonials from past clients across your platforms.
Happy customer quotes, ratings, and reviews build trust in your work
Happy customer quotes, ratings, and reviews build trust in your work and prompt new customers to "request a quote."
8. Give a Behind-the-Scenes Look
Video by PEER plumbing trade school on TikTok
Pull back the curtain! Give followers exclusive backstage access to your plumbing operations through social content.
Give followers exclusive backstage access to your plumbing operations
Capture your team tackling unique challenges on a job site. Or share funny or heartwarming moments from the job. This humanizes your business and makes customers feel more connected.
The PEER plumbing trade school nails this with funny clips like the following. This kind of inside look makes your company memorable and relatable!
9. Run Social Contests & Promotions
Post by High 5 Plumbing on Instagram
Contests, giveaways and special promotions are fantastic for engaging your audience. Offer fun plumbing-related prizes or discounts to help spread the word.
For example, High 5 Plumbing ran an Instagram special offering $50 off for anyone who shared their post. Creative promotions like this drive brand awareness and help win new clients for your small business.
10. Optimize Your Google Business Profile
Update by Summit Plumbing & Heating Ltd on Google
All entrepreneurs know that the free Google Business Profile is the new online Yellow Pages, so you need to claim and optimize it to maximize visibility.
Completing key details will ensure customers easily find accurate information, such as your contact information, areas served, hours, and the kind of plumbing or drainage services offered. Google Maps integration also helps nearby searchers discover your small business.
A fully optimized profile not only establishes your credibility but also improves your discoverability, attracting more customers. Moreover, consistently posting updates, just like you do on social media platforms, further boosts your online credibility, as demonstrated by Summit Plumbing & Heating Ltd above.
Boost Your Business with AI Social Media Marketing App
To truly revolutionize your plumbing and drainage service's online presence, integrating the top 10 social media strategies outlined in our article is essential. By harnessing these tactics, you can significantly increase your visibility and customer engagement.
To maximize your efforts and easy your workload, consider utilizing AI-powered social media assistant apps like Hookle, which is tailored for small businesses like yours. Hookle simplifies social media marketing and content management across multiple platforms, enabling you to focus on what you do best.
Ready to elevate your digital strategy? Download Hookle today and begin your journey towards social media mastery!
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