Top 10 Social Media Strategies to Boost Your Tattoo & Piercing Studio
Updated: Nov 22
Photo by Antonio_Diaz via Canva
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Social media is a game-changer for businesses like yours in today's digital world. It's a powerful tool that can help you get noticed, connect with your audience, and bring in new clients.
Social media helps you get noticed, connect with your audience, and bring in new clients
In this article, we'll dive into the top 10 social media marketing strategies that are perfect for tattoo and piercing studios. These tips will help you make the most of your online presence and grow your small business.
1. Utilize Google Business Profile
Update by Rising Dragon Tattoos, NYC on Google
First and foremost, if you haven't already, setting up a local Google Business Profile is crucial. This listing is essential for your tattoo or piercing studio, allowing customers to easily find key information such as contact details, services offered, areas served, reviews, and operational hours.
Additionally, integrating with Google Maps increases your visibility to local searchers. A well-maintained profile not only establishes credibility but also enhances discoverability, attracting more customers.
Consistently publishing updates to your profile, similarly how you do on social media, can further strengthen your online reputation, showcasing the success of businesses like Rising Dragon Tattoos, NYC above.
2. Use High-Quality Visual Content
Video by DanielSilvaTattoos on TikTok
In an industry centered on artistry, excellent visuals are non-negotiable. To wow your audience, you need to show off your work in the best light possible. That means sharing photos and videos that are clear, colorful, and full of detail.
Entrepreneurs should invest in professional equipment to showcase their intricate designs through ultra-high-quality photos and videos. Vibrant inks and subtle details deserve to be seen in sharp clarity.
For inspiration, check out DanielSilvaTattoos’s stunning videos that let the colors truly pop, thanks to great lighting and editing. When you prioritize visual quality, you're showing off your skills and attracting followers who can't wait to see more.
3. Engage With Your Followers
Photo by MaxColorInk on Twitter
Building connections leads to loyalty. Regularly respond to questions, comments, and messages. Check-in to see how healed tattoos are holding up. Make sure to respond to comments, direct messages, and user-generated content in a timely manner.
Building connections leads to loyalty
Engaging with your followers shows that you appreciate them and adds a personal touch to your brand. Another great way to get the conversation going is to ask them a question.
Check out this example from MaxColorInk. They asked, "Do tattoos reflect the personality or the nature of a person?" It's a great way to start a discussion and get people talking.
4. Leverage Hashtags Strategically
Post by Potter Tats on Instagram
Hashtags are a powerful tool for expanding your reach on social media. Do some research to find relevant and trending hashtags related to the tattoo and piercing industry. Using them in your posts will help more people discover your content.
Research relevant tags like #blackandgrey, #tattooartist or #colortattoo. Use niche hashtags too that define your specialty, whether #letteringtattoos, #geometric or #Japanesestyle. The examples are endless, so be specific.
Look at how Potter Tats uses hashtags on Instagram. They focus on Traditional Tattoos for this post, using hashtags like "#traditionaltattoos," "#bold," "#brightandbold," and "#oldschool."
5. Collaborate With Fellow Artists
Video by BlackLabel Ottawa on Instagram
Fusion projects inspire creativity all around. Collaborating with others exposes your work to new eyes while allowing you to experiment artistically. Tag collaborators when previewing epic pieces like the full sleeve @anthonyblacktattoos and @pj_eagle teamed up on.
See how BlackLabel Ottawa brought together these two tattoo artists to create an incredible piece of art.
6. Commit To A Consistent Content Schedule
Profile by troytucktattoo on Instagram
Aim for consistency like troytucktattoo, who shares terrific designs multiple times a week. He’s got over 90K followers, but it took 1,300 posts to get there.
Posting sporadically leads to declining engagement. Set a regular content calendar for uploading images, videos and stories across all platforms. It keeps your audience engaged and in the loop, plus helps with the algorithm.
If posting regularly is a challenge, consider using scheduler apps
If posting regularly is a challenge, consider using scheduler apps. These AI-powered tools can automate your posting schedule, eliminating the need to manually remember publication times.
7. Share The Stories Behind The Ink
Video by Bali Tattoo Studio on Instagram
Ink carries profound meaning for most people, so why not provide glimpses into a tattoo's origins through captions or video testimonials? Does it honor a loved one? Mark a pivotal life moment? Let people connect with the deeply personal art they wear forever.
Likewise, you can share heartwarming moments with satisfied clients. The Bali Tattoo Studio has a great example of this on Instagram. They have a series where they showcase clients who spend a lot of money ($30,000) and how happy they are with the results.
8. Offer Educational Value
Video by 50shadesofgreatt on TikTok
Position yourself as an expert in the tattoo and piercing industry by sharing informative content. For instance, you could demonstrate proper aftercare on TikTok, like 50shadesofgreatt. Or Explain the cultural significance of Polynesian patterns. Compare and contrast Old School versus New School.
Position yourself as an expert in the tattoo and piercing industry
Followers crave insider knowledge, so share freely. In doing so, you engage your audience, build trust, and establish credibility.
9. Incentivize With Giveaways
Post by aliciathomastattoo on Instagram
Contests and promotions create buzz. Offer flash sales on select designs. Raffle off gift cards. Grant free ink to randomly selected subscribers. Require users to follow and tag friends like aliciathomastattoo did for her palm tattoo giveaway. Sweeten the pot by offering bonus entries for sharing posts.
10. Showcase Creativity Through Reels
Profile by TyTy Tattoos on Instagram
Lean into Reels and Stories for bite-sized content with a significant impact. Give sneak peeks into works in progress, answer fan questions, or document epic coverups. These casual behind-the-scenes moments feel authentic and fun for viewers while spotlighting your skills.
TyTy Tattoos has used this strategy well to reach over 12k followers on Instagram. Check out their profile above to see how they're using Stories and Reels effectively.
Utilize AI-powered Tools to Save Time and Energy
To revolutionize your tattoo or piercing studio's online presence, it's crucial to implement the top 10 social media strategies we've discussed. These strategies will set the foundation for your success on social platforms.
Growing your following increases your studio's visibility, leading to more potential clients. Tools like Hookle aid this process by automating post creation, scheduling, and publishing to all your social channels from one place, making your social media efforts more effective and ensuring they resonate with your audience.
See the difference for yourself - download Hookle for free today and experience firsthand how it benefits your business!
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