Top 8 Social Media Marketing Tips for Tailoring & Sewing Businesses
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Bonus Tip 💡: Manage All Your Social Accounts in One Place
Social media can feel overwhelming, especially for those just starting their small tailoring or sewing business.
With countless posts vying for attention, how can you stand out and build a loyal following? Whether you're showcasing your latest creations or sharing helpful sewing tips, social media has the potential to boost your business significantly.
Social media has the potential to boost your business significantly
Let’s explore these practical tips with real life examples that will sharpen your social media marketing strategy and drive engagement.
What is Social Media Marketing for Tailoring Businesses?
Social media marketing for tailoring and sewing businesses is all about showcasing your craft, connecting with customers, and building a loyal following. Whether you’re sharing behind-the-scenes looks at your sewing process, before-and-after alterations, or style tips, the right content can help attract customers who appreciate quality craftsmanship.
With AI-powered tools, marketing gets a whole lot easier. From automating posts to suggesting content ideas, these tools help you stay active online without taking time away from your sewing projects. We’ll get into that more later!
What Social Channels Are Best for Tailors & Sewing Businesses?
The best platforms for tailors and sewing businesses are Instagram, Facebook, Pinterest, and YouTube - perfect for showcasing finished pieces, sharing styling tips, and even posting DIY tutorials. A Google Business Profile is also a must for local discovery, helping customers find your shop when they need alterations or custom pieces.
Not sure which platform to focus on or thinking about expanding? Check out our blog post on choosing the best social media channels for your business!
8 Social Media Marketing Ideas
Let’s dive into simple and effective ways to grow your sewing business online and attract more customers!
1. Define Your Brand Voice
Above Last & Lapel has done an amazing job of crafting a brand voice that feels both simple and elegant - something that truly shines through in their products and social media presence. A perfect example of branding done right!
Defining your style helps create a consistent and recognizable presence
Your brand voice is what sets you apart. Are you all about timeless elegance or fun and playful designs? Defining your style helps create a consistent and recognizable presence, making it easier for customers to connect with your business.
2. Utilize Google Business Profile
Want more people to find your tailoring or sewing business? A Google Business Profile helps customers in your area discover your services when they search online. Make sure your profile includes your location, hours, and the types of sewing or tailoring you offer - it’s a simple way to stand out on Google Search and Maps. If you don’t have one yet, setting it up is free and easy!
Keep things interesting by sharing updates, special promotions, or photos of your latest creations. And to save time, use a tool like Hookle to schedule and manage your posts across social media and Google, so you stay active and visible without the extra hassle.
3. Use Hashtags Wisely
Heidi New York uses local hashtags smartly, such as #tailornewyork and #alterationnewyork - this helps reach potential customers right in your area and niche.
Hashtags can broaden your reach if used correctly. For instance, instead of just tagging #Sewing, try adding more specific hashtags like #SewingWithKids or #VintageSewingPatterns.
4. Share Customer Projects
Fashion designer business, Lizzie Lowe Embroidery from the UK, shared this awesome customer project – engagement speaks for itself!
Highlight your customers' creations using your materials. This approach nurtures community and provides social proof of your products’ quality. Encourage followers to share their projects and tag your business. For example, if one of your clients showcases a dress they made, repost that content to inspire others.
5. Maintain an Active Posting Schedule
Easy post scheduling with Hookle App
Consistent posting keeps your tailoring business visible and engaged with your audience. Regular updates help build a connection and keep your followers interested.
Use scheduling tools to plan and automate posts in advance
To make it easier, you can use scheduling tools like Hookle to plan and automate posts in advance, helping you maintain consistency without adding extra pressure to your daily tasks.
6. Host Online Contests or Giveaways
Armang Hassemi from Helsinki, Finland, shared this amazing giveaway project featuring his custom tracksuit. The clip shows the entire creation process in just 40 seconds - such a fun and engaging way to showcase his work!
Contests are a fantastic way to increase engagement and grow your following
Contests are a fantastic way to increase engagement and grow your following. You could give away a handmade item or even a sewing pattern. Make it interactive by having participants tag friends to enter, helping spread the word about your business while building excitement.
7. Share Your Expertise
George The Master Tailor shared this 45-second “sew a button like a tailor” clip, which is a fantastic example of an expertise tip! It’s an adorable, helpful video, and the engagement speaks for itself!
Positioning yourself as an expert in your field is key to gaining trust and loyalty
Positioning yourself as an expert in your field is key to gaining trust and loyalty. Share tips on common sewing challenges, showcase your favorite tools, or provide styling advice. Sharing your knowledge establishes your credibility and strengthens your relationship with followers.
8. Create How-To Videos
Downtown Tailoring shows off their skills with this cool video on how to install an exposed zipper. It's a perfect example of demonstrating expertise in an engaging way!
Videos are a great tool for sharing your knowledge
Videos are a great tool for sharing your knowledge. Create short clips showcasing sewing techniques like making pleats or installing zippers. People love learning visually, and this format tends to get more views and engagement.
Manage All Your Social Accounts in One Place
Running a tailoring or sewing business means juggling customer service, appointments, and marketing – all at once. A strong social media presence is key to attracting clients, building community, and showcasing your work.
Managing social media can feel overwhelming, but with tools like Hookle, you can plan and schedule posts in advance – keeping your content consistent without the hassle.
Hookle, a social media management tool, is built for busy tailoring and sewing business owners like you
AI-powered social media management tool Hookle is built for busy tailoring and sewing business owners like you. Hookle makes it easy to create, schedule, and manage posts across multiple platforms, including Google Business Profile, all from one place.
Don't just take our word for it. Try Hookle for free and simplify your business's social media marketing today!
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