10 Best Social Media Tips for Candle Business Owners (With Real Examples)
Photo by Thurtell via Canva
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Bonus Tip 💡: Ease Your Workload With a Social Media Scheduler
Running a small candle business is a labor of love. From carefully selecting fragrances to hand-pouring wax, every step is infused with passion. But when it comes to social media, consistently coming up with fresh content ideas can be a challenge.
You want to engage your audience, showcase your products, and build a loyal community - without burning yourself out. This becomes even more challenging when managing multiple social platforms. If you're unsure which platforms to use, you might find our article on choosing the right channels useful.
To keep your inspiration flowing, here are creative social media content ideas to make your candle brand shine online - plus a smart way to simplify your posting schedule and generate ideas with the help of AI!
1. Behind-the-Scenes Glimpse
Above, CHV Candles, based in London, UK, creates handmade, eco-friendly soy wax scented candles. They posted a behind-the-scenes video of their candle-pouring process, showcasing the effort and love that goes into each product.
Authenticity builds trust, and behind-the-scenes content makes your brand feel personal
Your customers love to see the craftsmanship and care that goes into each candle. Share photos or short videos of the candle-making process, from melting wax to adding fragrances and pouring into jars. Show your workspace, tools, and even a peek at the quality control process.
Authenticity builds trust, and behind-the-scenes content makes your brand feel more personal.
2. Seasonal and Holiday-Themed Posts
Vanilla Aroma Studio above shares a beautifully curated video of their candle-making process for Valentine's Day, featuring cozy aesthetics that boost engagement.
Candles are a staple for every season and holiday. From cozy fall scents to festive holiday collections, align your content with the seasons. Share themed flat lays, seasonal scent recommendations, and holiday gift ideas. Engaging with seasonal trends helps keep your content relevant and timely.
3. Interactive Polls and Quizzes
Candella, known for their unique sand candles, gets straight to the point by asking followers about their favorite fragrance, as seen above. A simple yet effective way to spark conversation and boost engagement!
Get your audience involved with interactive content like polls and quizzes. Ask questions such as, "Which scent matches your personality?" or "What’s your favorite candle fragrance for relaxing?" This boosts engagement and provides insights into your customers' preferences.
4. DIY Candle Care Tips
Above, Octo and Co, a family-owned candle business from London, posts short, engaging reels demonstrating the best ways to prevent uneven burning and fix candle tunneling, offering valuable advice that keeps followers engaged.
Quick tips and how-to videos position you as an expert in your niche
Educate your audience with useful candle care tips, such as how to trim wicks properly, prevent tunneling, or clean candle jars for reuse. Quick tips and how-to videos help customers get the most out of your products and position you as an expert in your niche.
5. Mood-Setting Content
Above, Yankee Candle South Africa shares a dreamy bath scene featuring their Signature Range - perfect for creating a relaxing ambiance. A great example of how short videos can emotionally engage their audience.
Candles create ambiance, so use visuals and captions to set a mood
Candles create ambiance, so use visuals and captions to set a mood. Post aesthetic images of candles in cozy settings, like a bath scene, a reading nook, or a dinner table. Pair the image with a caption that evokes a sensory experience: "Unwind after a long day with the calming scent of lavender and chamomile."
6. Limited-Time Offers and Giveaways
A great example is Arts and Wax Co., a California-based brand creating colorful, fun, non-toxic soy wax candles. They launched a limited-time Black Friday campaign, as seen above.
Boost excitement and engagement by running exclusive social media promotions. Offer limited-time discounts or host giveaways where followers tag friends to enter. This not only rewards loyal customers but also helps attract new ones through organic reach.
7. Meet the Maker
Above, Earth Angel, an entrepreneur from Vancouver crafting hand-poured candles, shares heartfelt posts about their journey and creation process as a small business owner - touching and highly relatable, sparking great engagement.
Introduce yourself and your team!
Introduce yourself and your team! Share your story, why you started your candle business, and what inspires you. Personal storytelling builds a deeper connection with your audience and makes your brand more relatable.
8. Share Quotes and Candle Sayings
Above, Aroma India, known for crafting luxury candles, shared a simple carousel post featuring a quote. Sharing inspirational quotes and candle sayings is an effortless way to engage your audience and showcase your brand’s personality. Candles symbolize warmth and relaxation, making these messages resonate deeply.
Try posting well-known quotes like:
"A candle loses nothing by lighting another candle." - James Keller
"Candles are like friends; they bring light into your life."
Or create your own, such as:
"Light a candle, set the mood, and let the good vibes flow."
"When in doubt, light a candle and breathe deeply."
These simple yet powerful posts help build connection and consistency - just like Aroma India does. Up next, we’ll explore tools to generate even more content ideas with the help of AI!
9. Use Idea Generator Tools
Post ideas by Hookle App
If you're ever stuck on what to post, idea generator tools can help spark creativity and keep your content fresh. These tools provide ready-made post ideas, trending topics, and inspiration tailored to your business.
Some popular content idea generators include ChatGPT, which can generate personalized content ideas and help answer common questions related to your niche, and Pinterest Trends, where you can discover what’s currently popular in home decor and candles.
For an even easier approach, Hookle offers engaging, ready-made post ideas, as featured in the image above - effortlessly. Hookle’s AI-powered suggestions are tailored to your business and audience, helping you stay consistent without spending hours brainstorming.
10. Post Photos of Your Inventory
Give your audience a peek at your current stock by sharing photos of your inventory - just like Floral Blooms, a soy wax candle brand from India, featured above.
Customers love seeing what’s available
This not only showcases your products but also builds excitement for new arrivals or limited editions. Customers love seeing what’s available, and a visual display can drive impulse purchases.
Try posting a ‘shelfie’ (a stocked shelf photo), a behind-the-scenes look at packaging, or a low-stock countdown to create urgency. Highlighting bestsellers or new scent drops keeps your audience engaged and eager to shop!
Ease Your Workload With a Social Media Scheduler
Managing a small candle business means juggling product creation, customer service, and marketing. Keeping up with social media can feel overwhelming, but it doesn’t have to be.
Hookle allows you to plan and automate your posts
A social media scheduler like Hookle allows you to plan and automate your posts, so you can focus on growing your business while staying consistent online. With Hookle, you can schedule content in advance, track performance, and manage all your social media platforms in one app.
Don’t just take our word for it - experience it yourself. Try out Hookle for free and take the stress out of your candle social media marketing today!
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