What Is Instagram Threads and Why You Should Be on It
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In the fast-paced world of social media, new social platforms and features are constantly emerging. Instagram Threads is one of the latest additions, launched July 2023, specifically designed to foster more meaningful interaction, primarily focusing on text-based interactions.
Threads has rapidly grown to a major social platform exceeding 300 million users
If you're a small business owner or just starting out, understanding Instagram Threads can open up new opportunities to connect with your audience in a personal and authentic way. Threads has rapidly grown to a major social platform exceeding 300 million monthly active users by the end of 2024 - and they are aiming to be the next new 1 billion platform in the near future.
Let’s break down what Instagram Threads is, why it matters for small businesses, and how to get started.
What Is Instagram Threads?
Photo by Koshro via Canva
Instagram Threads is a standalone app by Meta, closely integrated with Instagram. It focuses on text-based conversations, allowing users to post updates, share thoughts, and engage with their community through threaded discussions.
Think of it as a Twitter-like platform (now known as X) but deeply connected to Instagram's ecosystem. While X has been around for a long time, Threads offers an exciting opportunity to explore new marketing avenues.
Threads offers an exciting opportunity to explore new marketing avenues
The emphasis is on real-time, conversational content rather than polished visuals, making Threads ideal for:
Sharing quick updates
Engaging with your audience
Building a more personal brand voice
Threads leverages Instagram’s network, meaning your followers and connections on Instagram can seamlessly follow you on Threads without the need to start from scratch.
Why Should Small Businesses Be on Threads?
Profile of The Liv Notes on Threads
A great example of connecting with others is simply by asking, "Is anyone interested in your interests?" and using relevant topics or hashtags. This approach, combined with a direct link to the e-commerce store, is beautifully demonstrated by the entrepreneur behind The Liv Notes, who creates travel-themed greeting cards, as shown in the picture above.
Threads offers a fresh alternative to X with a simpler interface and engaging features
Threads offers a fresh alternative to X (formerly Twitter) with a simpler interface and engaging features. With less competition, it’s easier to stand out and establish a strong presence early.
Key Benefits for Small Businesses
Threads offers a new way to connect with your audience. Linked to Instagram, your existing followers can easily discover and engage with you on Threads, helping you extend your reach.
Unlike Instagram’s curated visuals, Threads prioritizes conversation, making it perfect for:
Sharing behind-the-scenes insights
Asking questions to engage your audience
Responding to customer feedback in real time
Being an early adopter of Threads gives your business a competitive edge.
Threads’ text-focused nature is excellent for sharing:
Tips and tricks related to your industry
Success stories
Thought leadership posts
Threads focuses on text rather than visuals, enabling faster content creation.
How to Create an Threads Account
Instagram Threads Sign Up Page
Getting started with Threads is very simple. If you already have the Instagram app, you’ll find a Threads button there. With just one click, you can create your Threads account automatically, using your Instagram profile and information.
However, here’s a step-by-step quick guide:
Download the Threads App.
Log In With Instagram: Once installed, open the app and log in using your Instagram credentials. Threads uses your Instagram account, so there’s no need to create a new profile from scratch.
Customize Your Profile: You can import your Instagram bio and profile picture or customize it specifically for Threads.
Start Following Accounts: Threads will prompt you to follow accounts you’re already connected with on Instagram. This makes it easy to build your network quickly.
Post Your First Thread: Start sharing updates, engaging with other users, and exploring what the platform has to offer.
Best Practices for Using Threads
Post by gimmesugarbakery on Threads
Encouraging interaction is one of the best ways to engage and grow your following - just like the serial entrepreneur behind Gimme Sugar Bakery has done by encouraging other bakers to share their cake photos in the comments, as seen above.
Encouraging interaction is one of the best ways to engage and grow your following
Some best practises:
Engage Regularly: Consistency is key. Post regularly to stay top-of-mind with your audience.
Encourage Interaction: Ask open-ended questions or run polls to spark conversations. Just like the Bakery above.
Show Your Brand’s Personality: Threads is a more informal platform, so let your brand’s personality shine. Use humor, share personal stories, or give followers a glimpse behind the scenes.
Monitor and Respond: Stay active in the comments. Responding quickly to questions or feedback helps build trust and keeps your audience engaged.
Promote Your Threads Account: Let your Instagram followers know you’re on Threads. You can even share your Threads updates on Instagram to increase visibility.
Easy Your Workload with Scheduler App
Once you're familiar with Threads and have created an account for your business, it's time to make your first post if you haven't already. A great starting point could be something as simple as a "Welcome to Threads" post or an introduction to your business, letting followers know what they can expect.
However, we know that managing multiple social media platforms can feel overwhelming, but don't worry, using a scheduling app like Hookle can simplify the process.
Hookle streamlines your social media strategy across multiple channels
Hookle streamlines your social media strategy across multiple channels. With Hookle, you can plan and schedule posts for Instagram, Threads, and other platforms in advance, while receiving smart content suggestions tailored to your audience. Plus, you can track engagement and performance - all in one place.
But don't just take our word for it - try it for yourself. Download Hookle for free today and eliminate the stress of managing your social media!
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